Professional Documents
Culture Documents
ECONOMICS
WHAT IS ECONOMICS?
Limited
Resources
Scarcity
Choices
WHAT
to
produc
e
HOW
to
produ
ce
FOR
WHOM
to
produce
Predicting Future
Identify a problem
Define the goals or
objectives
Collect all the relevant
information
Identify a set of feasible
decision alternatives
Select the decision
criterion to use
Select the best alternative
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ENGINEERING ECONOMIC
DECISIONS
Manufacturing
Planning
Profit
Investment
Marketing
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a required
investment
Forecasting a product
demand
Estimating a selling
price
Estimating a
manufacturing cost
Estimating a product
life
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Analyze
Evaluate
Production Methods
Engineering Safety
Environmental Impacts
Market Assessment
Expected
Profitability
Timing of
Cash Flows
Degree of
Financial Risk
Evaluate
Impact on
Financial
Statements
Firms Market
Value
Stock Price
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face tradeoffs.
The cost of something is what you give up to get it.
Rational people think at the margin.
People respond to incentives.
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v. butter
Food v. clothing
Leisure time v. work
Efficiency v. equity
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Efficiency v. Equity
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to go to college or to work?
Whether to study or go for watching movie?
Whether to go to class or sleep in?
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