Corporate Social

Responsibility
CSR is the continuing commitment of the
business to behave ethically and contribute to
economic development while improving the
quality of life of life of the workforce and there
families, local communities and the society at
large.
CSR is about how companies manage the
business processes to produce and overall
positive impact on the society.
CSR is the responsibility corporations to
contribute to a better society and cleaner
environment.

Benefits Of CSR
Increased employee loyalty and
retention.
Increased quality of products and
services.
Increased customer loyalty.
Increased reputation and brand image.
Greater productivity and quality.
Reduced regulatory and oversight.
Access to capital and market.
Product safety and decreased liability.

E-Choupal
E-chaupal is Hindi word which means village
meeting place. Market is a meeting place where
vendors and customers come together to do
transactions. e-chaupal is a virtual market place
where farmers can transact directly with a
processor and can realize better price for their
produce.
The main disadvantage of conventional market is
that information asymmetry is inherent in the
market where as e-choupal provides for
transparent transactions.

Helps enhance farm

productivity by
Disseminating latest information on
district level weather forecasts for
short & medium terms
Best practices in farming (generic
as well as specific)
Supply of quality inputs (seed,
herbicide, fertilizer, pesticides etc) in
the village itself

Helps improve price realization

for farm produce by
Making available live data on markets viz. Location / Buyer
wise prices
offered
International market prices of relevant agri-commodities
Historical & Up-to-date information on supply & demand
Expert opinion on expected future price movements
Helps minimize transaction costs in marketing farm
produce by
Buying output at the farmers doorstep
Through transparent pricing & weight management
practices

Advantages
No hierarchy of brokers.
Internet is used as a low cost medium of communication
providing latest information.
Intermediaries are still used for physical delivery of
produce maintaining low cost.
Facilities at chaupal sagar
A wide range of products for all segment
Training facilities for farming community on scientific
farming practices
Godowns for storage of farm produce
Information center for online weather informations
Continuous service for 6a, to 9pm.

Local leadership development

E-chaupals objective was to be achieved through the application
of technology, so internet was used as the main component of
implementation project.
For building trust among the farmer towards the activities of ITC it
was essential the interface between farmers and company is from
the village community itself and not somebody from outside.
Sanchalak was selected on the basis of their education , age ,
family size, caste, political lineage and other affliation.
Itc employees impart operational knowledge of computer and
internet to him so that he can oerform his task efficiently and
effectively.
Sanchalak works as the aggregator for the produce of small
farmers which is to be sold to itc and also aggregates the input
orders of farmers to be directly place the manufacturers.

Encouraging local participation

Market led business

Growth in rural income
Win Win situation
Customization
Cost reduction

sxs
This rural market is created in village
itself in one roof they get all farming
products.

CSR initiatives through e chaupal:

Sunerha Kal

Suerha kal (csr) initivites focus on

Improve farmer livelihoods.
Long term community impact programmers.
Livestock management programmers.
Water management.
Self help groups focusing on women.
Leveraging capability of
Itc management skills.
e chaupal reach, human and physical
infrastructure.
The knowledge and experience of NGOs

Conclusion
E-chaupal has been most successful
initiative to wire rural India and to
involve the farmers in learning.
The successful e-chaupal has given
new lessons to the corporate in India
and abroad.