Professional Documents
Culture Documents
DAIRY INDUSTRY
IN INDIA
Dept. Of Agricultural Marketing, Co-operation and Business
Management,
University of Agricultural Sciences, GKVK, Bangalore-65
Presented To,
Presented By,
PALB-4128
Contents
INTRODUCTION:
India has the credit of being the largest producer as well as the
Table No.-1
History :
Prior to year 2000, India was not noticed by most
Operation flood:
It started by Indias National Dairy
Fig no.-1
12
Interesting Facts
It takes 2.5 gallons of milk to make one gallon of ice cream.
It takes 10 gallons of milk to make one pound of cheese.
It takes two gallons of water to create one gallon of milk.
500 gallons of blood have to pass through the udder to produce
13
14
Exotic Breeds
15
Buffalo Breeds
16
Table no.: 2
(in Millions)
Sl. No.
Year
CATTLE
BUFFALO
1951
155.3
43.4
1956
158.7
44.9
1961
175.6
51.2
1966
176.2
53.0
1972
178.3
57.4
1977
180.0
62.0
1982
192.5
69.8
1987
199.7
76.0
1992
204.6
84.2
10
1997
198.9
89.9
11
2003
185.2
97.9
12
2007
199.1
105.3
Product development:
Dairy foods can be manufactured and packaged for
life.
Kheer - a sweet mix of boiled milk, sugar and rice.
Basundi - milk and sugar boiled down till it thickens.
Rabri - sweetened cream.
Misthi Dahi - a type of curd made sweet generally.
Lassi - curd mixed with water and sugar/ salt.
Channa/Paneer - milk mixed with lactic acid to coagulate.
Khoa - evaporated milk, used as a base to produce sweet meats.
The market for indigenous based milk food products is
difficult to estimate as most of these products are manufactured at
home or in small cottage industries catering to local areas.
19
cream 45%
Table no.-3
Sl.
No.
Rank
Country
United States
90,865,000
India
54,000,000
China
37,419,500
Brazil
32,304,421
Russia
31,576,047
Germany
30,506,929
France
23,983,196
New zealand
20,053,000
Turkey
15,977,837
10
10
United Kingdom
13,884,000
21
Source- www.wikipedia.in/indiandairy/
Table no.-4
Sl.
No.
AMUL
2500
OMFED, Odisha
1950
1500
1450
1000
1000
1000
950
800
10
800
22
Source-www.business.mapsofindia.com/food-industry/dairy
MILK PRODUCTION IN
INDIA
Table No.-5
Sl. No.
Year
Production (m
Tonnes)
Per Capita
Availability
(g/day)
1991-92
55.7
178
1992-93
58.0
182
1993-94
60.6
187
1994-95
63.8
194
1995-96
66.2
197
1996-97
69.1
202
1997-98
72.1
207
1998-99
75.4
213
1999-2000
78.3
217
10
2000-01
80.6
220
11
2001-02
84.4
225
2312
2002-03
86.2
230
Contd.
Sl. No.
Year
Production (m
Tonnes)
Per Capita
Availability
(g/day)
13
2003-04
88.1
231
14
2004-05
92.5
233
15
2005-06
97.1
241
16
2006-07
102.6
251
17
2007-08
107.9
260
18
2008-09
112.2
266
19
2009-10
116.4
273
20
2010-11
121.8
281
21
2011-12
127.9
290
22
2012-13
132.4
295
Table No.-6
Sl. No.
Year
Milk(AGR%)
1950-51 to 1960-61
1.64
1960-61 to 1973-74
1.15
1973-74 to 1980-81
4.51(white revolution)
1980-81 to 1990-91
5.48
1990-91 to 2000-01
4.11
2000-01 t0 2009-10
5.77
25
Source : www.nddb.com
Table No.:7
Sl.
No.
state
Andhra
Pradesh
2828
7601
Bihar
3097
2807
Gujrat
3327
5285
Haryana
925
5020
Karnataka
3263
1506
Rajasthan
2701
5840
Maharashtra
4042
3355
Uttar Pradesh
5142
13902
INDIA
47825
59201
26
Source : www.nddb.com
Fig No.-2
217
78
1999-00
93
2004-05
115
2009-10
ALL INDIA
290
12
MANIPUR
80
A.P.
391
13
MEGHALAYA
74
ARUNACHA
L PRADESH
44
14
MIZORAM
35
ASSAM
70
15
NAGALAND
108
BIHAR
175
16
ODISHA
112
GOA
113
17
GUJRAT
445
KARNATAKA
244
18
HARYANA
720
KERALA
223
19
H.P.
447
M.P.
308
20
J&K
352
10
MAHARAST
RA
206
21
A&N
ISLANDS
187
140
22
CHANDIGAR 117
H
11 W.B.
28
Contd..
29
Sl.
No.
STATE
CONSUMPTION
23
89
24
11
25
DELHI
82
26
LAKSHADWEEP
27
PONDICHERRY
99
28
CHATTISGARH
120
29
UTTARAKHAND
384
30
JHARKHAND
145
31
PUNJAB
945
32
RAJASTHAN
539
33
SIKKIM
202
34
TAMILNADU
265
35
TRIPURA
83
36
U.P.
310
Industry structure:
State co-operatives & privately owned Indian companies
Malted Milk Food, Butter, Cheese, Ice Cream and Ghee are
the major value added products from the Indian dairy sector
Gujarat Cooperative Milk Marketing Federation Ltd. (Amul)
31
Table No.-9
Sl.N Company
o
1
Nestle India Limited
Brands
Milkmaid,
Lactogen,
Everyday
Milkfood
Milkfood Limited
SmithKline
Limited
Beecham Horlicks,
Viva
Indodan
Limited
Industries Indana
Major Products
Cerelac, Sweetened condensed milk,
Milo, malted foods, milk powder and
Dairy whitener
Ghee, ice cream, and other
milk products
Maltova, Malted Milkfood, ghee, butter,
powdered milk, milk fluid and
other milk based baby foods.
Condensed milk, skimmed
milk powder, whole milk
powder, dairy milk whitener,
chilled and processed milk
Butter, cheese and other milk
products
6
32
Farex,
Complan, Infant
Glactose,
Milkfood
Bonniemix, Vitamilk
Milkfood,
malted
Trishna Dairy
Fig.
no.-4
35
Export Potential:
India has the potential to become one of the leading players in milk and milk
product exports.
Locational advantage : India is located amidst major milk deficit countries in
Asia and Africa. Major importers of milk and milk products are Bangladesh,
China, Hong Kong, Singapore, Thailand, Malaysia, Philippines, Japan, UAE, Oman
and other gulf countries, all located close to India.
Low Cost Of Production : Milk production is scale insensitive and labour intensive.
Due to low labour cost, cost of production of milk is significantly lower in India.
Quality : Significant investment has to be made in milk procurement,
paneer, shrikhand, rasgolas and other ethnic sweets to the large number of
Indians scattered all over the world
36
39
STRENGTH
40
Demandprofile:Absolutely optimistic.
Margins:Quite reasonable, even on packed liquid
milk.
Flexibilityofproduct mixture : Tremendous. With
balancing equipment, you can keep on adding to your
product line.
Availabilityof raw material:Abundant. Presently,
more than 80 per cent of milk produced is flowing into
the unorganized sector, which requires proper
channelization.
Technicalmanpower:Professionally-trained,
technical human resource pool, built over last 30 years.
WEAKNESSES
41
OPPORTUNITIES
42
THREATS
Milk vendors, the unorganizedsector:Today milk vendors are
occupying the pride of place in the
industry.Organized dissemination of
information about the harm that they are
doingto producers and consumers should see
a steady decline in their importance.
43
Challenges faced :
Challenge at the small holder level
44
46
AMUL: An Introduction
AMUL means "priceless" in Sanskrit. The brand name "Amul," from
47
48
49
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Chees
50
Vision
Liberate our farmers
from economic
oppression and lead
them to prosperity.
51
Mission
Mission2020 :- dairy co
operatives of Gujarat
turnover of Rs.27000
crores by the year 2020.
52
Strategy of Amul
Uses automated milk collection system
units for collection of milk.
Uses data analysis software for forecasting
milk production and increasing productivity
One of the first five Indian organizations to
have a Web presence
Has made IT education compulsory for all
its employees .
53
Industry Profile:
Members: 13 district cooperative milk producers' Union
No. of Producer Members: 3 million
No. of Village Societies: 12,792
Total Milk handling capacity: 10.16 million liters per day
Milk collection (Total - 2006-07): 2.38 billion liters
Milk collection (Daily Average 2006-07): 6.5 million
liters
Cattle feed manufacturing capacity: 2640Mts per day
54
55
Fig. No.- 4
56
32%
:
R
AG
57
Fig. No.-5
58
AMUL PRODUCTS:
59
Types of Products
60
Bread spreads
a) Amul Butter
b) Amul Lite Low Fat Bread spread
c) Amul Cooking Butter
d) Delicious Margarine
Pure Ghee
61
62
63
Fresh Milk
a) Amul Taaza Milk 3% Fat
b) Amul Gold Full Cream Milk 6% Fat
c) Amul Shakti Standardizes Milk 4.5% Fat
d) Amul cow Milk
Milk Powders
a) Amul Full Cream Milk Powder
b) Amulya Dairy Whitener
c) Sagar Skimmed Milk Powder
64
80%
Market share
Fig. No.-6
70%
60%
50%
40%
30%
20%
Market Share
10%
0%
Chocolate Drink
Cheese
Milk Powder
chocolate
Products
65
Source- www.business-standard.com/
Amul "Utterly
Delicious" Parlours
Amul has recently entered into direct
retailing through "Amul Utterly
Delicious" parlours created in major
cities Ahmedabad, Bangalore, Baroda,
Delhi, Mumbai, Hyderabad and Surat.
Amul has plans to create a large chain
of such outlets to be managed by
franchisees throughout the country.
AMUL created Amul Parlours at some
prominent locations in the country,
which are run by the company or its
66 wholesale dealers.
Women
Kids
Customer Based
Market
Segmentation
67
Youth
Calorie Conscious
Health Conscious
Kids
I. Amul Kool
II. Chocolate Milk
III.Nutramul Energy Drink
IV. Amul Kool
V.
68
Millk Shaake
Women
Amul Calci
69
Youth
I. UtterlyDelicious
Pizza
II. Amul Emmental
Cheese
III.Amul Cheese
Spreads
70
Health Conscious
I. Nutramul
II.Amul Shakti Health
Food Drink
71
Calorie Conscious
I.Amul Lite
II.Sagar Skimmed
Milk Powder
III.Amul Lite Slim
and Trim Milk
72
SWOT Analysis
73
STRENGTHS
largest food brand in
India & Asia
High quality , low price
Introduced TQM
World's largest pouched
milk brand
Very highAnnual
turnover
Highly diverse product
mix
OPPURTUNITIES
Penetrate international
markets
Use internet to sell its
products
Diversify product
portfolio to enter new
product categories
74
WEAKNESSES
Strong dependency on
weak infrastructure
Risks of highly complex
supply chain
Short self life of its
product
Alliance with third
parties
THREATS
Competitors
Competition from MNCs
in butter
Ban on export of milk
powder
Growing price of milk
1)
2)
3)
4)
5)
6)
7)
8)
75
Supply Chain
Developing demand
Introducing high value products
Distribution network
Coordination
Small group activities
Just-in-Time
Kiosks
AMULs Competitors
76
Butter
Britannia
Nestle
Cheese
Britannia
Baby Food
Nestle
Heinz
Dairy Whitener Segment
Nestle
Britannia
Ice creams
HLL
CONCLUSION:
Changing Dynamics in the Indian Dairy
Industry Self-sufficiency to Shortfall
India emerged as the leading producer of milk in
1998
In 2010-11 milk production was 121 million tons (4%
growth rate).
Based on NDDB estimates, milk demand is growing
at twice this rate, estimated demand in 2020 is 180200 mn. tonnes
Indicators of imminent shortfall
Consumption of nonfat dry milk is forecast to surpass
79
Contd..
Increase in the volume of marketed surplus
80
investment
World Bank to provide $352 millions for
81
References:
business.mapsofindia.com
www.socialsciences-ejournal.org/4.6.Parames
hwara%20Reddy
Ravishankar, 1997. Case in India, The Case of
Cooperative Dairying in India-Report on an
International Workshop at the International
Institute, Histadrunt, Betberi, Israel, COOPNET,
p-42.
http://www.wikipedia.org/wiki/Amul
http://www.nddb.org/English/Pages/default.aspx
http://www.indiadairy.com/
http://www.aavinmilk.com/dairyprofile.html
82
K
N
A
H
T
U
83
Want a sip..!!