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Outline
Introduction to Markov Chains
Applications Related to Management
Functional Areas.
Implications of Steady state
Probabilities
Introduction to Simulation Techniques:
Decision
making
based
on
the
inferences Monte Carlo Simulation,
scope and limitations.
MARKOV CHAINS
a. Markov Chains: A sequence of events(outcomes) in which , an event
depends upon the immediate preceding event (only) ,but not on the other
prior events is called as Markov Chain or Markov Process. Eg. The
market shares for a product during a month or year , condition of
machines to be used for production each week etc.
b. States: Each of these systems consist of several possible states ,Eg the
various brands of the product represent the states for the market share
problem, similarly working ,fairly working and non-working conditions
represent the states of the machines etc.
The states are assumed to be finite in number and are collectively
exhaustive and mutually exclusive .A state is called as an absorbing state
if there is no tendency to leave that state , otherwise it is an nonabsorbing state. Eg If a customer once uses a brand ,does not change it
at all, then it is an absorbing state.
Markovian analysis is used to study the probabilities corresponding to
the states at any given time period, considering the movements from one
state to another.
Continued.
c. Transition Probabilities: The probabilities of the system to change
from a state (i) to the state (j) is called as a transition probability
and it represents the likelihood of the system to change the states,
from one period to the next. These transition probabilities are
assumed to remain constant over a period of time.
Eg: Probabilities that customers change their brand of a product from
A to other say B and C etc.
d. Transition Matrix(P) : A matrix representing the states in one
period (rows) and the state in the next period (columns) ,along
with the transition probabilities between them is called as a
transition matrix(P).
Example:1.
If over a time ,it is found that 70% of the customers using brand A
continue to use it next year while 20% shift to brand B and 10% to C.
Similarly ,60% of customers using B continue to use it while 25%
change it to A and 15% shift to C and for C, 75% are retained while
20% are lost to A and 5% to B .
Solution: Transition Probability from A to A ie retention probability
of A =70% ie 0.7
Transition Probability from A to B =20% ie 0.2
Transition probability from A to C =10% ie 0.1
Similarly, Transition Probability from B to A =25% ie 0.25
Transition probability from B to B ie retention probability of B =60%
ie 0.6 and Transition probability from B to C =15% ie 0.15.
Similarly , we can write the transition probabilities from C to all the
brands and thus ,we construct the transition matrix as follows:
Continued..
Next State (n=1)
A
B
C
P= Present State A 0.70
0.20
B 0.25
0.60
0.10
0.15
C 0.20
0.05
0.75
-----------Retention & Loss---------------
1) Transition Diagram:
Diagram????
Initial Condition
e. Initial Condition:
c] = [a
c]x P
Problems
Q1) Consider the case where the present market shares of three
brands of soft drinks A,B and C are 60%, 30% and 10%. Also ,let
their transition probability matrix (on the basis of the shifting
pattern for a year) be
A
A 0.7
B
0.2
C
0.1
B 0.2
0.6
0.2
C 0.1
0.1
0.8
P=
Continued.
Q2) Market share of Brand A,B and C are 50%, 30% and 20%
.Customers shifts the brands . Brands switching matrix every
quarter is given below.
TO
From
50%
30%
20%
20%
70%
10%
20%
20%
60%
Continued..
Q3) Market survey is made on two brands of breakfast foods A and B
.Every time a customer purchases ,he may buy the same brand or
switch to another brand. The transition matrix is given below.
TO
From
0.8
0.2
0.6
0.4
Continued
late
on time
70%
30%
late
90%
10%
P=
Continued
Q5. Suppose that new razar blades were introduced in the market by
three companies at the same time. When they were introduced ,each
company had equal shares of the number, but during the first year
some changes took place which are shown by the following transition
matrix.
A
0.9
0.03
0.07
0.1
0.7
0.2
0.1
0.1
0.8
Continued.
Q6.) A manufacturing company has a certain piece of equipment that is inspected at the end of
each day and is classified as just overhauled ,good, fair or inoperative. If the piece is
inoperative, it is overhauled, a procedure that takes one day. Assume that the working condition
of the equipment follows as a Markov Chain with the transition matrix given below .