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Virtual reality has been used in all areas of business. Boeing used virtual reality to help it
design and manufacture airplane parts and new planes, including the 787 Dreamliner. Boeing
used 3D PLM from Dassault Systems.71 One healthcare institution used Second Life to create
a virtual hospital when it started construction of a real multimillion dollar hospital. Thepurpose of the
Second Life virtual hospital was to show clients and staff the layout and
capabilities of the new hospital. Second Life has also been used in business and recruiting.
Second Life (www.secondlife.com) also allows people to play games, interact with avatars, and
build structures, such as homes. A number of companies are using VR in advertising.72 Pizza
chain Papa Johns used VR as an advertising tool. It placed a VR image on many of its pizza
boxes. When the image is viewed by a Web camera on a computer, a standard keyboard can
be used to manipulate images of a Chevrolet Camaro on the computer screen. It is a moving
image of the Camaro that the founder of Papa Johns sold to start his pizza company.
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