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01

DANH SCH THNH VIN


NHM 2

1.BI TH NGC HUYN


2.PHM TH TM
3.BI NGC HUYN
4.PHM THY DUNG
5.LNG TH VN ANH
6.L TH TRANG

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ti: Phn tch phng thc


thm nhp th trng nc
ngoi ca mt Doanh nghip

NHM2

Multipurpose Powerpoint Template

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NI DUNG
01

Tng quan v
tp on AEON

04

02

La chn th
trng Vit Nam

05

03

06

Thi im
thm nhp

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Quy m thm
nhp
Phng thc thm
nhp
Tng kt

01 Tng quan v tp
on AEON

KHCH HNG L TRN


HT

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Thnh lp t nm 1758
179 lin doanh
16498 trung tm v
ca hng

01 Tng quan v tp
on AEON

Nguyn l c bn ca AEON

Qu mi trng AEON
Cu lc b AEON 1%

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01 Tng quan v tp

06

on AEON

AEON Vit Nam

Thnh lp 07/10/2011
Vn iu l $192.383.000, u
t cho xy dng, t chc, qun
l v kinh doanh cc m hnh
Trung tm thng mi, Trung
tm bch ha tng hp v Siu
th .

3 trung tm mua
sm v gn 50 ca
hng
bao
gm
Fivimart v Citimart

Mc tiu trong tng lai


M rng mng li ny ln trn
100 ca hng, cn mc 200 ca
hng v 20 trung tm thng
mi

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02 La chn th trng
Vit Nam

Thun li
Th trng
bn l Vit
Nam c mc
tng trng
hp dn

5 Doanh nghip

bn l Vit Nam
vn cn yu v
nhiu mt

2 S lng tng

lp trung lu
c tc tng
nhanh

Th trng bn
l ln

6 Tm l snh ngoi 7 Tnh hnh chnh


tr x hi ti n
nh

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Cc knh bn l hin
i chim t trng
thp.

Gi nhn cng r
hn cc nc
trong khu vc

02 La chn th trng
Vit Nam

Kh khn

Th trng bn l
hin i Vit
Nam hin nay c
mt s tn tui
ln nh: Big C,
Metro, Lotte,

2 Trn th trng
hin nay cn tn
ti mt s hnh vi
cnh tranh khng
lnh mnh

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S rng buc v
chnh sch, php
lut

03 Thi im thm

09

nhp

THM
NHP
SAU

U IM

NHC IM

Gp phi nhng ro

thi gian tm
hiu v thi quen
tiu dng ca ngi
Vit.
Gim thiu chi ph,
ri ro so vi thm
nhp trc.

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cn m doanh
nghip trc dng
ILLUSTRATOR
ln.
PPT
WORLD

IND
D
COREL
DRAW

03 Thi im thm

10

nhp
BIN PHP KHC PHC

Chin lc Mori
trung tm thng
mi phc v gia
nh mua sm, vui
chi.

La chn khch
hng chin lc:
tng lp trung lu
tr ln.

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Phong cch phc v


c bit, n tng.

03 Thi im thm

11

nhp
BIN PHP KHC PHC

Mt s dch v ni
bt

Toilet cho tr
em

Baby room

Gc trang im

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Phng ht thuc

04 Quy m thm

12

nhp
Bt u

Quy m nh, hp tc
vi Trung Nguyn.
=> Chui ca hng Ministop

Meet

Development

Hin
nay

Sau 6 nm tm hiu

Ln lt khai trng 3 trung


tm thng mi Aeon Celadon,
Aeon Canary Binh Duong,
Aeon Mall Long Bin.
Kt hp viCivimart v
Fivimart.
Revisions

Client Review
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See

u t 500 triu la cho


3 khu trung tm mua sm
trn.
=> Thu ht lng ln khch
hng.
Test

Fixes

Project Launch

05 Phng thc thm

13

nhp
THM NHP
THNG
QUA HP
NG

XUT
KHU

y
ph
so
ilo
Ph

L hot ng
m doanh
nghip sn
xutMission
trong
nc v bn
ra nc
ngoi.

D n cha kha trao tay

Nhng quyn

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U T
Cng ty lin doanh

Cc cng ty con thuc s hu


ton b

05 Phng thc thm

14

nhp thc thm nhp th trng Vit Nam ca


Phng
AEON

Chi nhnh ch s hu
02
ton b

Lin doanh
01

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05 Phng thc thm

15

nhp thc thm nhp th trng Vit Nam ca


Phng
AEON
01

Lin doanh
Gim bt ri ro
Hc hi thm v mi
trng kinh doanh ni
a
Gim s vn u t

Tranh chp
quyn s hu
gia cc bn
u im

Chnh thc l nh cung ng


thc phm v hng tiu dng
Kt ni nhanh chng vi nh
sn xut a phng

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Nhc
im

05 Phng thc thm

16

nhp thc thm nhp th trng Vit Nam ca


Phng
AEON
02
Chi

nhnh ch s hu ton
b

T kim sot ton


b cc hot ng
hng ngy trn th
trng

Cn lng vn ban u
ln

u im

Nhc
im

Gim
bt
kh
nng tip cn ca
i th cnh tranh

Ri ro cao

i hi ngun nhn lc
ln
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17

06 Tng kt
Theo tng trng, n nm 2020, AEON
ln k hoch s m 20 khu trung tm mua
sm trn ton quc. Chng t l ng ln ln
vi nhng tm nhn di hn v vi nhng
nc c chc chn.
=> Mt i th ng gm vi cc nh bn l khc.

Analytics
Social Media

ACHIVEME
NT

E-Commerce

Support

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Networking

NH M 2

THANKS FOR
WATCHING AND
ANY QUESTIONS
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