TCE QSTP-LLC® tt IM eg a TATA | Theme of 46" Engineer’s pay Dr. Narendra Kumar Agnihotra ‘TCE QSTP-LLC, Doha, Qatar Email: nkagnihotra@tce.co.in ‘TATA CONSULTING ENGINEERS UMITED Invention involves the creation of new things from new ideas » Innovation is the application of new solutions that meet new requirements » Original, new and important What is desirable - in whatever field — actually to users? changes market or social practices like telephone, Innovation computer, Internet etc What is] possible with technology >» Most Innovation fail and marketplace companies that don’t innovate die. ‘TATA CONSULTING ENGINEERS UMITEDa TeEasTP Lic Need of the World TATA > Often a new technology or market needs a new business model > There are lead markets “ High tech for the US, UK & Developed Countries Miniaturization for Japan * Low cost innovation including bottom of the pyramid in Developing & Poor Countries. ‘TATA CONSULTING ENGINEERS UMITEDsre ee ba te According to C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid , 2005, low income potential customers are ignored by the large organizations. - Percent of people in the world at different poverty levels, 2005,eae Lc 8 Frugal Innovation for All TATA >» Sustainable Market : 4 to 5 billion of the 7.0 billion people in worldwide £7 and G7 Population vs GDP Population ‘Nominal GDP Population Nominal GOP (million)* (uy USO) 2009" {million)* (bn USD) 2009" USA ow M256 Japan ao 068 lca hn and Prteesttn Enyce coy sustainable profit |Germany C7 3347 ScHOMSM ~ Low Purchasing Power ‘TATA CONSULTING ENGINEERS UMITEDTce astp-Lic Frugal Innovation or Engineering ? & > Carlos Ghosn, 2006, the joint chief of auto majors Renault-Nissan Alliance » Process of reducing the complexity and cost of products or services without sacrificing quality Also known as reverse innovation Create market, solutions / products / services / opportunities in adverse circumstances > Gandhian Engineering — Getting more from less, for more and more “High value science that delivers for poor ‘There is enough on Earth for everybody's need, but not enough for everybody's greed. ‘TATA CONSULTING ENGINEERS UMITEDBeer __ Is Frugal Innovation, Innovation 7 =. >» Low-cost design. >» Product development efficiency > Capital efficiency > Manufacturing simplicity > Optimizing customer Interface features » Eliminating non-value adding features ‘TATA CONSULTING ENGINEERS UMITED? Prof. Clayton Christensen, Harvard Business School, conceptualized idea and principles > Disrupt existing dominant technology or product / service in the market Typical Sustaining Innovations » Address the basic needs of the bottom of pyramid with affordable solutions. ‘TATA CONSULTING ENGINEERS UMITEDPerformance/Quality Innovation R&D/Innovation ‘TATA CONSULTING ENGINEERS UMITEDee ce How the dream come ? TATA ‘TATA CONSULTING ENGINEERS UMITEDTce asTP-uc® World’s Cheapest Car: Tata Nano & BBM herd > Cheapest car in the world with a cost of $2000. New type of seats with ©) intgratd head rests sek designed to eliminate No radio, no a/c, © Manele waar ‘no passenger side mitror Similar door handles & #- mechanisms for let & l fight side doors {+ Just one wind shield wiper ‘¢Instument cust ecated in the center with only analog display \weight savings) ” : Extensive use of Hydroforming and roll-forming Two-eytinder engine for lower cost & beter fue etficincy with Euro V compliance > Innovation: 31 design and 37 technology patents ‘TATA CONSULTING ENGINEERS UMITEDTCE QSTP-LLC® tt IM eg TATA > Developed by Godrej and a good example of disruptive innovation > In India, only 20 % have access to a cooling device as against 92% in United States and 78% in China. Selling chocolates and ek > “Chotukool” is simple and elegant in design at a cost of less than $70. ‘TATA CONSULTING ENGINEERS UMITEDTCE QSTP-LLC BBM herd Kar lo Duniya Mutthi Me ++ Mobile cost is less than $20 + Calls and text messages at less than $0.01 a minute ‘TATA CONSULTING ENGINEERS UMITEDTee qsTpicd Tata Swach Water Purifier & > Availability of clean drinking water is a major problem Worldwide » World’s cheapest household water purification system introduced by Tata Chemicals Ltd. in 2009 > Natural materials and cutting edge nanotechnology that can eliminate Bal ~90% of the contaminants, pathogens > World’s “lowest cost” purifier, providing safe drinking water at Rs 0.10 per liter ~ approx $0.002 > Cost of Tata Swach is around $20 Tata Swach ‘TATA CONSULTING ENGINEERS UMITEDQSTP-LLC Canadian company Datawind has launched a $40 tablet, with schools in India being its target market. > 2 million tablets, branded Aakash (sky), from Datawind as part of the National Mission on Education, at cost $35— with subsidies, for students and teachers. ‘TATA CONSULTING ENGINEERS UMITEDTee qsTP-iic Aravind Eye Clinics & >» Founded in 1976 by Dr Govindappa Venkataswamy , retired eye surgeon » According to WHO: 285 million people are visually impaired worldwide: 39 million are blind and 246 have low vision. > Medicated more than 32 million patients in last 36 years > Auro Lab: manufacture Intra-ocular lenses (IOL) at the cost of $2 only > Cataract operation cost in USA is $2500 —- $3000 v Target cost in India - $50, but no compromise on quality > Learning from other sectors — the McDonalds approach ‘TATA CONSULTING ENGINEERS UMITEDJaipur Leg/Foot & > Jaipur leg/foot is a rubber-based prosthetic leg for people with below- knee amputations $20000 prosthetic foot - = $28 prosthetic footfor PERFORMANCE Have- nots ow qs PRICE am 9 High g = > Jaipur leg is a low cost prosthetic leg of cost less than $30. ‘TATA CONSULTING ENGINEERS UMITEDTCE QSTP-LIC Low Cost ECG, Baby Warmer & Ultrasound Scan Lud > GE developed an ultra low-cost Electrocardiogram (ECG) for rural India » Portable, battery operated, easy to use and easy to repair > $800 vs. $5000 > Inbuilt printer and good connectivity GE Healthcare Vv “Lullaby” GE baby warmer Designed for maternity homes and hospital $3000 vs. $12000 Reportedly sold in 62 countries Vv v X v ‘TATA CONSULTING ENGINEERS UMITEDTCE QSTP-LIC Low Cost ECG, Baby Warmer & Ultrasound Scan Lud » Vscan is a handheld, pocket-sized visualization tool powered by Ultrasound technology to inspect patients » Small and lightweight, Vscan can travel with patient in remote area ‘TATA CONSULTING ENGINEERS UMITEDRecycled Materials » Bridge is 27 metres long by 5 metres wide, weighs 80 tonnes > 50 years without repairs, as the composite material does not suffer corrosion em Plastics Road Bridge Recycled Plastic Bottle House > Bullet and Earthquake-proof and more durable then brick houses CONSULTING ENGINEERS LIMITEDTCE QSTP-LLC® 5 h a IAS Hed TATA "TATA »,.. ENGINEERS UMITEDThank You IATA CONSULTING ENGINEERS LIMITED.