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Cisco Visual Networking Index and VNI

Service Adoption
20142019

Gonzalo Valverde
Director Service Providers & Enterprise Argentina, Uruguay y Paraguay.
May 2015

Cisco Visual Networking Index (VNI)


Global Service Adoption & IP Traffic Growth
Cisco VNI Forecasts are complementary and statistically aligned.
Fixed & Mobile
IP Traffic Forecast

FIXED

Service Adoption
Forecast

RESIDENTIAL

MOBILE

MOBILE

BUSINESS

VNI
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Global IP Traffic & Service Adoption Drivers


By 2019:

IP Broadband
Growth
Drivers

More Internet
Users
More Devices &
Connections
Faster Broadband
Speeds
More Video
Viewing

2014

2019

2.8 Billion

3.9 Billion

2014

2019

14.2 Billion

24.4 Billion

2014

2019

20.3 Mbps

42.5 Mbps

2014

2019

67% of
Traffic

80% of
Traffic

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

LATAM IP Traffic & Service Adoption Drivers


By 2019:

IP Broadband
Growth
Drivers

More Internet
Users
More Devices &
Connections
Faster Broadband
Speeds
More Video
Viewing

2014

2019

260 Million 371 Million

2014

2019

1.2 Billion

1.9 Billion

2014

2019

7.2 Mbps

17 Mbps

2014

2019

61% of
Traffic

82% of
Traffic

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Overview
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VNI Projections and Actuals (Global)


Actual Growth Has Been Within 10% of Projected Growth
40%
35%

34.2%

35.6%
Projected in 2010
Actual

30%

Compound
Annual
Growth Rate
(CAGR)

25%
20%
15%
10%
5%
0%

2009-2014 CAGR
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Global IP Traffic Growth / Top-Line


Global IP Traffic will Increase 3-Fold from 20142019

23% CAGR 20142019


180,000,000,000
160,000,000,000

167,972,892,365.9

140,000,000,000

135,488,580,765.3

120,000,000,000
100,000,000,000
Exabytes
80,000,000,000
per Month

108,998,838,457.9
88,442,868,703.8
72,433,677,711.9
60,000,000,000
59,850,764,107.7
40,000,000,000
20,000,000,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

LATAM IP Traffic Growth / Regions

Rest of LATAM has the Highest Growth Rate (31%) from 2014
2019
25% CAGR 20142019
14,000,000,000 Chile (23% CAGR)

6%
9%

12,000,000,000 Argentina (21% CAGR)


Mexico (29% CAGR)

10,000,000,000 Rest of LATAM (31% CAGR)


8,000,000,000

24%

Brazil (19% CAGR)

Exabytes
per6,000,000,000
Month

27%

4,000,000,000

34%

2,000,000,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Global IP Traffic Growth / Regions

MEA has the Highest Growth Rate (44%) from 20142019


APAC will Generate 32% of all IP Traffic by 2019
23% CAGR 20142019
180,000,000,000
160,000,000,000
140,000,000,000
120,000,000,000
100,000,000,000

Exabytes
80,000,000,000
per
Month

Middle East and Africa (MEA) (44% CAGR)


Latin America (LATAM) (25% CAGR)
Central and Eastern Europe (CEE) (33% CAGR)
Western Europe (WE) (21% CAGR)
North America (NA) (20% CAGR)
Asia Pacific (APAC) (21% CAGR)

5.6%

7.7%
10.0%
14.7%
29.6%

60,000,000,000
40,000,000,000

32.4%

20,000,000,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Drivers
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10

Global Internet Users

From 2.8 Billion in 2014 to 3.9 Billion by 2019 at 6.9% CAGR


North America

Western Europe

Central/Eastern Europe

319 Million by 2019


CAGR 1.0%

350 Million by 2019


CAGR 0.9%

336 Million by 2019


CAGR 5.3%

Latin America
371 Million by 2019
CAGR 7.4%

Middle East &


Africa
425 Million by 2019
CAGR 10.3%

Asia Pacific
2.1 Billion by 2019
CAGR 8.7%

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

11

Global Device and Connections

From 14.2 Billion in 2014 to 24.4 Billion by 2019 at 12% CAGR


North America

Western Europe

Central/Eastern Europe

4.3 Billion by 2019


CAGR 14%

3.5 Billion by 2019


CAGR 13%

2.1 Billion by 2019


CAGR 12%

Latin America
1.9 Billion by 2019
CAGR 9%

Middle East &


Africa
2.1 Billion by 2019
CAGR 9%

Asia Pacific
10.5 Billion by 2019
CAGR 11%

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

12

Global Fixed Broadband Speed Growth


Average Broadband Speed Will More Than Double from
20.3 Mbps (2014) to 42.5 Mbps (2019)
North America

Western Europe

Central/Eastern Europe

2.0-fold Growth
21.8 to 43.7 Mbps

2.3-fold Growth
21.8 to 49.1 Mbps

2.0-fold Growth
22.2 to 45.3 Mbps

Latin America
2.3-fold Growth
7.2 to 16.9 Mbps

Middle East &


Africa
2.4-fold Growth
6.1 to 14.9 Mbps

Asia Pacific
2.1-fold Growth
23.2 to 48.9 Mbps

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

13

Global IP Traffic Increasing Video


Viewing

By 2019, Video Will Drive 80% of IP Traffic, Up from 67% in


2014
North America
Western Europe
Central/Eastern Europe
84% of traffic by 2019
22% CAGR

Latin America
82% of traffic by 2019
32% CAGR

80% of traffic by 2019


28% CAGR

Middle East &


Africa
78% of traffic by 2019
55% CAGR

72% of traffic by 2019


45% CAGR

Asia Pacific
79% of traffic by 2019
26% CAGR

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

14

Top Trends
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15

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

16

Global Device/Connection Growth by


Type

CAGR 20142019
By 2019, M2M Connections Will be More Than 40% 12%
of Total
30,000,000,000
Connections
25,000,000,000

Other (4.9%,3.6%)
Tablets (3%,4%)

20,000,000,000

PCs (11%,6%)

Billions
of
15,000,000,000
Devices

TVs (11%,12%)
Non-Smartphones (32%,13%)

10,000,000,000

Smartphones (15%,19%)

5,000,000,000
0

M2M (24%,43%)

2014 2015 2016 2017 2018 2019


* Figures (n) refer to 2014, 2019 device share
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

17

LATAM Device/Connection Growth by


Type

By 2019, M2M Connections Will be More Than 30% 9%


ofCAGR
Total20142019
2,500,000,000.0
Connections
Other (3.3%,4.1%)

2,000,000,000.0

Tablets (3%,5%)
1,500,000,000.0

PCs (13%,8%)

Billions of
Devices
1,000,000,000.0

TVs (6%,14%)
Non-Smartphones (40%,14%)
Smartphones (17%,24%)

500,000,000.0
0.0

M2M (18%,31%)

2014 2015 2016 2017 2018 2019


* Figures (n) refer to 2014, 2019 device share
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

18

Increasing Video Definition

By 2019, More than 31% of Connected Flat Panel TV Sets will be 4K


400,000,000

UHD 18 Mbps

350,000,000
300,000,000

HD 7.2 Mbps
SD 2 Mbps

Connected 250,000,000
4K TV Sets
200,000,000
(M)
150,000,000
100,000,000

371,454,498
244,732,995

146,440,003
76,827,402
33,335,708
0 9,935,743
2014 2015 2016 2017 2018

50,000,000

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

19

Global Average IP Traffic Per Device


2014

2019

MBs per Month

MBs per Month

M2M Module

92

433

Smartphone

1,640

8,419

Internet Set-Top or Dongle

6,213

14,800

6,258

34,880

Laptop / PC

23,824

36,311

Ultra High Definition TV*

22,415

50,177

Wearable Device
Smartphone
Tablet

Tablet

*Note: Includes IP VoD traffic


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

20

LATAM Average IP Traffic Per Device


2014

2019

MBs per Month

MBs per Month

M2M Module

49

409

Smartphone

942

5,312

Internet Set-Top or Dongle

4,717

11,271

6,608

32,113

Laptop / PC

21,577

34,056

Ultra High Definition TV*

9,979

11,778

Wearable Device
Smartphone
Tablet

Tablet

*Note: Includes IP VoD traffic


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

21

Device IP Traffic Comparison

2014 Device IP Traffic Generation Comparisons


M2M Module

4 X

Smartphone

74 X

Internet Set-Top or Dongle

281 X

283 X

Laptop / PC

1077 X

Ultra High Definition TV*

1013 X

Wearable Device
Smartphone
Tablet

Tablet

Monthly basic
mobile phone
data traffic

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

22

Global IP Traffic by Device Type

By 2019, Non-PC Devices will Drive 67% of Global IP Traffic


23% CAGR 20142019
180,000,000,000
160,000,000,000

Other (0.1%,0.1%)

140,000,000,000

Non-Smartphones (0%,0%)

120,000,000,000

M2M (1%,3%)

100,000,000,000
Exabytes
80,000,000,000
per Month

Tablets (4%,19%)
TVs (29%,22%)

60,000,000,000

Smartphones (6%,23%)

40,000,000,000

PCs (60%,33%)

20,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 device share


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

23

LATAM IP Traffic by Device Type

By 2019, Non-PC Devices will Drive 59% of LATAM IP Traffic


25% CAGR 20142019
14,000,000,000
12,000,000,000

Other (0.05%,0.1%)

10,000,000,000

Non-Smartphones (0.08%,0.08%)
M2M (0.3%,2%)

8,000,000,000

Exabytes
per Month6,000,000,000

Tablets (5%,24%)
TVs (7%,14%)

4,000,000,000

Smartphones (4%,19%)

2,000,000,000

PCs (83%,41%)

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 device share


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

24

Global Internet Traffic by Device Type

By 2019, Non-PC Devices will Drive 64% of Global Internet Traffic


26% CAGR 20142019
160,000,000,000
140,000,000,000

Other (0.1%,0.1%)

120,000,000,000

Non-Smartphones (0%,0%)

100,000,000,000

M2M (1%,3%)

Exabytes80,000,000,000
per Month

TVs (7%,8%)

60,000,000,000

Tablets (6%,24%)

40,000,000,000

Smartphones (8%,28%)
PCs (78%,36%)

20,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 device share


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

25

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential , Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

26

Global IPv6 Enabled Content


Projected in 2019

Today

25%
UK 46%
US 46%

Spain 49%

Brazil 57%

6.6%

Australia 49%

Source: Cisco IPv6 Labs


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

27

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential , Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

28

Global M2M Connections / IoE Growth


By 2019, 1.5 M2M Connections Per Capita Globally

26% CAGR 20142019


12,000,000,000
10,000,000,000

Middle East & Africa (26.2% CAGR)


Latin America (21.5% CAGR)

8,000,000,000

Billions of
6,000,000,000
M2M
Connections

Central & Eastern Europe (28.2% CAGR)


Western Europe (25.8% CAGR)

4,000,000,000

North America (28.6% CAGR)


Asia Pacific (24.4% CAGR)

2,000,000,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

29

By 2019, M2M modules will be 43% of total global devices


and connections and will account for 3% (4.6 EBs/month)
of total global IP traffic.
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

30

Global M2M Traffic Growth

M2M Traffic Will Grow 15-Fold from 2014 to 2019


71% CAGR 20142019
5,000,000,000
4,500,000,000
4,000,000,000

Middle East & Africa (94.4% CAGR)

3,500,000,000

Latin America (85.8% CAGR)

3,000,000,000

Central & Eastern Europe (86.4% CAGR)

Petabytes
2,500,000,000
per Month

Western Europe (76.3% CAGR)

2,000,000,000

North America (82.2% CAGR)

1,500,000,000

Asia Pacific (61.2% CAGR)

1,000,000,000
500,000,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

31

In LATAM, by 2019, M2M modules will be 31% of total devices


and connections and will account for 1.9% (0.2 EBs/month) of
total IP traffic.
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

32

Global M2M Connections / IoE Growth By Vertical

By 2019, Connected Home Largest, Connected Health Fastest Growth


26% CAGR 20142019
12,000,000
Other* (38.2% CAGR)
Energy (31.9% CAGR)
Manufacturing & Supply Chain (8.9%
CAGR)
Retail (10.5% CAGR)
Connected Cities (28.2% CAGR)
Connected Health (49.4% CAGR)
Connected Car (37.3% CAGR)
Utilities (21% CAGR)
Connected Work (Ent Mgmnt) (29.4%
CAGR)
Connected Home (23.1% CAGR)

10,000,000
8,000,000

Billions of
M2M 6,000,000
Connections
4,000,000
2,000,000
-

2014

2015

2016

2017

2018

2019

*Other includes Agriculture, Construction & Emergency Services


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

33

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

34

Global Residential Market, by 2019:


62% (2.4 billion) of Internet users will have
fixed residential internet access.
79% (1.4 billion) TV households will be digital
TV households.
There will be 9.4 billion fixed residential
devices and connections (up from 4.9 billion
in 2014).
Average household will have 4.3 fixed devices
and connections (up from 2.4 in 2014).

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

35

Global Residential Services

By 2019, Time Delayed TV Will Grow the Fastest; Digital TV Will Have Highest Adoption
10%
8%

CAGR
20142019

6%
4%
2%
0%
0%

20%

40%

60%

80%

100%

2019 % Adoption

Note: By 2019, the global residential fixed Internet population will be 2.4
billion; the number of global TV households will be 1.8 billion
Source: Cisco VNI Service Adoption Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

36

Residential Services
Implications / Opportunities
Residential Market Dynamics
More / new connections
Preference for mobility
Need to monetize
increased network
demand

Residential Opportunities
for Service Providers
Extend content / service
reach across new
devices and
connections
Partner and form new
eco-systems with OTTPs
Develop Wi-Fi / mobility
plans
Bolster service portfolio
with value-added IoE /
M2M applications
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

37

Global Consumer Mobile


Market, by 2019:
There will be 4.9 billion consumer mobile users
(64% of population).
There will be 9.8 billion consumer mobile
devices and connections.
Average consumer mobile user will have 2.0
mobile devices and connections (up from
1.5 in 2014).

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

38

Global Consumer Mobile Services

By 2019, Consumer LBS Will Grow the Fastest; Mobile Banking & Commerce Will Have
Highest Adoption
35%
25%

CAGR
20142019

15%

5%
20%
-5%

30%

40%

50%

60%

70%

80%

2019 % Adoption

Note: By 2019, the global consumer mobile population will be 4.9


billion.
Source: Cisco VNI Service Adoption Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

39

Consumer Mobile
Implications / Opportunities
Consumer Mobile
Market Dynamics

Consumer Mobile Opportunities


for Service Providers

More / new devices and


connections

Extend reach of traditional /


brick and mortar services

Demand for seamless


transition / experience
between fixed and mobile

Shared data plans

Demand for Wi-Fi offload


and faster speeds
Need to monetize increased
network demand

Blend service offers with


online services / content
Developing / monetizing
Wi-Fi offers
Partner with device
manufacturers / content
creators (consider busy /peak
demands)
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

40

Global Business Market, by


2019:
There will be 2.2 billion business Internet users
(63% of global work force).
There will be 582 million business mobile
users
(17% of global work force).
There will be 5.3 billion business devices and
connections (up from 2.8 billion in 2014).
Average business internet user will have
2.4 devices and connections

There will be 1.7 billion business mobile device


and connections (up from 943 million in 2014).
Average business mobile user will have
2.9 mobile devices and connections

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

41

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

42

Global IP Video Traffic Growth

IP Video Will Account for 80% of Global IP Traffic by 2019


23% CAGR 20142019
180,000,000,000
160,000,000,000
140,000,000,000
120,000,000,000

Gaming (0.05% , 0.08% )


File Sharing (11.6% , 4.3% )
Web/Data (21.3% , 15.5% )
IP VoD (23.6% , 16.0% )
Internet Video (43.4% , 64.1% )

100,000,000,000
Exabytes
per80,000,000,000
Month
60,000,000,000
40,000,000,000
20,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 traffic shares


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

43

LATAM IP Video Traffic Growth

IP Video Will Account for 82% of LATAM IP Traffic by 2019


25% CAGR 20142019
14,000,000,000
12,000,000,000
10,000,000,000

Gaming (0.03% , 0.05% )


File Sharing (16.0% , 5.2% )
Web/Data (23.2% , 13.2% )
IP VoD (6.0% , 10.3% )
Internet Video (54.8% , 71.2% )

8,000,000,000

Exabytes
per 6,000,000,000
Month
4,000,000,000
2,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 traffic shares


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

44

Global Video Users/ Subscribers

Online & Mobile Video Growing Faster Than Digital TV


Online Video ( 7.3% CAGR)

Digital TV HH ( 4.9% CAGR)

Mobile Video ( 21.0% CAGR)

3,000,000,000

Users/
Subscriptions
(M)

2,500,000,000
2,000,000,000
1,500,000,000
1,000,000,000
2014

2015

2016

2017

2018

2019

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

45

Global Internet Video Traffic Growth

Internet Video Will Account for 77 Percent of Global Internet Traffic by


2019

26% CAGR 20142019

160,000,000,000
140,000,000,000
120,000,000,000
100,000,000,000

Gaming (0.07% , 0.10% )


File Sharing (16.3% , 5.3% )
Web/Data (24.7% , 17.5% )
Internet Video (58.9% ,
77.1% )

Exabytes
80,000,000,000
per Month
60,000,000,000
40,000,000,000
20,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 traffic shares


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

46

LATAM Internet Video Traffic Growth

Internet Video Will Account for 80 Percent of LATAM Internet Traffic by


2019

24% CAGR 20142019

12,000,000,000
10,000,000,000
8,000,000,000

Gaming (0.03% , 0.06% )


File Sharing (17.9% , 6.0% )
Web/Data (22.5% , 14.1% )
Internet Video (59.6% ,
79.9% )

Exabytes
6,000,000,000
per Month
4,000,000,000
2,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 traffic shares


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

47

Higher Definition Content Impacts Global IP Video


Growth

Ultra-HD IP Video Will Account for 14% of Global IP 27%


Video
Traffic by
CAGR 20142019
2019160,000,000,000
140,000,000,000

Ultra-High Def (UHD) Video (0.6% ,


13.9% )

120,000,000,000

High Def (HD) Video (38.6% , 53.5% )

100,000,000,000

Exabytes
80,000,000,000
per Month
60,000,000,000
40,000,000,000
20,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 traffic shares


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

48

Higher Definition Content Impacts LATAM IP Video


Growth

Ultra-HD IP Video Will Account for 4% of LATAM IP Video


Traffic by
32% CAGR 20142019
201912,000,000,000
10,000,000,000

Ultra-High Def (UHD) Video (0.1% ,


4.1% )

High Def (HD) Video (15.8% , 38.6% )

8,000,000,000

Exabytes
6,000,000,000
per Month
4,000,000,000
2,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 traffic shares


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

49

Higher Definition Content Impacts Global IP VoD


Growth

Ultra-HD IP VoD Will Account for 21% of Global IP VoD


Traffic by
14% CAGR 20142019
201930,000,000,000
Ultra-High Def (UHD) Video (0.2% ,
21.0% )

25,000,000,000

High Def (HD) Video (55.8% , 69.9% )

20,000,000,000

Exabytes
15,000,000,000
per Month
10,000,000,000
5,000,000,000
0

2014

2015

2016

2017

2018

2019

* Figures (n) refer to 2014, 2019 traffic shares


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

50

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

51

Global Video Users/ Subscribers

Online & Mobile Video Growing Faster Than Digital TV


Online Video ( 7.3% CAGR)

Digital TV HH ( 4.9% CAGR)

Mobile Video ( 21.0% CAGR)


3,000,000,000

Users/
Subscriptions
(M)

2,000,000,000

1,000,000,000

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

52

Global Internet and TV Users/


Subscribers

Global Residential Internet Growing;


TV Household Penetration
Residential Internet* ( 6.8% CAGR)
Flattening
Total TV HH ( 1.8% CAGR)
4,000,000,000

Users/
Subscriptions
(M)

3,000,000,000

2,000,000,000

1,000,000,000

2014

2015

2016

2017

2018

2019

* Residential Internet users include fixed and mobile Internet users


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

53

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

54

Global Average Fixed Broadband


Speeds
Doubling
in Speeds From 2014-20192014
GLOBAL
Global Mbps

2019

20.3

42.5

North America

21.8

43.7

Western Europe

21.8

49.1

Central & Eastern Europe

22.2

45.3

Latin America

7.2

16.9

Asia-Pacific

23.2

48.9

Middle East & Africa

6.1

14.9

BY REGION

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

55

LATAM Average Fixed Broadband


Speeds
Doubling
in Speeds From 2014-20192014
REGION
Latin America Mbps

2019

7.2

16.9

Argentina

4.4

14.9

Brazil

8.3

18.6

Chile

13.4

27.8

Mexico

7.3

19.1

BY COUNTRY

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

56

Global Average Wi-Fi Speeds

Wi-Fi Exceeds Average Mobile (Cell) Speeds During 2014-2019


2014

2019

10.6

18.5

North America

14.3

29.0

Western Europe

13.0

20.9

Central & Eastern Europe

11.7

22.0

Latin America

5.8

8.6

Asia-Pacific

10.3

15.6

Middle East & Africa

3.9

4.7

GLOBAL
Global Mbps
BY REGION

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

57

Mobile Network Speeds Increase 2.4X by


2019
Average Cell Connection Speed (1.7 2014
Mbps in 2014)2019
GLOBAL
Will Grow at a 19% CAGRReaching Nearly 4.0 Mbps by 2019
Global Mbps

1.7

3.9

North America

2.8

6.4

Western Europe

2.0

4.7

Central & Eastern Europe

1.6

3.7

Latin America

1.4

2.9

Asia-Pacific

2.0

3.5

Middle East & Africa

0.6

2.1

BY REGION

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

58

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

59

Surge of Hotspots
Globally, there will be
341 million hotspots by
2018
By 2018, the US leads in total number of hotspots,
followed by China and France
Europe is the continent of Wi-Fi with 50% of the
worlds Wi-Fi estate in 2014. By 2018, Asia will lead.
Today, China has 5 times more commercial Wi-Fi
hotspots than any other country
Community Wi-Fi has been driven by Europe and
then North America, but Asia will catch up in 2018

Source: Maravedis Rethink and iPass Inc.


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

60

Future of Wi-Fi as Wired Complement


802.11
2 Mbps Max

802.11b
11 Mbps Max

Applications
Enabled
Basic internet

Applications
Enabled
Rich Media Web

1997

1998

1999

2000

2001

2002

2003

2004

802.11ac
3.6 Gbps Max
Applications Enabled
High Resolution
Video
Wired Complement
2005

2006

2007

2008

2009

2010

802.11b
11 Mbps Max

802.11n
600 Mbps Max

Applications
Enabled
Email

Applications Enabled
Medium Resolution
Video

2011

2012

Number of 802.11ac Home CPE to Increase 20-fold from 2014 to 2019


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61

Global IP Traffic by Local Access


Technology

23% CAGR 20142019

By 2019,
Two-Thirds of Total IP Traffic Will Be Wireless
180,000,000,000 Mobile Data (57.3% CAGR)
Fixed/Wired (11.4% CAGR)

160,000,000,000 Fixed/Wi-Fi from Mobile Devices (67.5% CAGR)


140,000,000,000 Fixed/Wi-Fi from Wi-Fi Only Devices (21.1% CAGR)

14%

120,000,000,000

33%

100,000,000,000
Exabytes
per
Month
80,000,000,000
60,000,000,000

17%

40,000,000,000

36%

20,000,000,000
0

2014

2015

2016

2017

2018

2019
* Wireless traffic includes Wi-Fi and mobile

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

62

LATAM IP Traffic by Local Access


Technology

25% CAGR 20142019

By 2019,
77% of Total LATAM IP Traffic Will Be Wireless
14,000,000,000 Mobile Data (58.9% CAGR)
12,000,000,000
10,000,000,000

Fixed/Wired (12.9% CAGR)


Fixed/Wi-Fi from Mobile Devices (74.5% CAGR)
Fixed/Wi-Fi from Wi-Fi Only Devices (20.8% CAGR)

16%
23%

8,000,000,000
Exabytes
per 6,000,000,000
Month

14%

4,000,000,000

47%

2,000,000,000
0

2014

2015

2016

2017

2018

2019

* Wireless traffic includes Wi-Fi and mobile


Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

63

Global Internet Traffic by Local Access


Technology
Wireless Traffic Dominates Internet Traffic
160,000,000,000
140,000,000,000
120,000,000,000

26% CAGR 20142019

Mobile Data (57.3% CAGR)


Fixed/Wired (9.9% CAGR)
Fixed/Wi-Fi from Mobile Devices (67.5% CAGR)

18%

Fixed/Wi-Fi from Wi-Fi Only Devices (21.7% CAGR)

100,000,000,000

19%

Exabytes
80,000,000,000
per Month

21%

60,000,000,000
40,000,000,000

42%

20,000,000,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

64

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

65

Global Busy Hour vs. Average Hour Internet


Traffic
Driven by Video,
Busy Hour Grows Faster than Average Hour
1,600,000
1,400,000
1,200,000

Average Hour
Busy Hour

1,000,000

Traffic Rate 800,000


(Tbps)
600,000
400,000
200,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

66

LATAM Busy Hour vs. Average Hour Internet Traffic


Driven by Video, Busy Hour Grows Faster than Average Hour
100,000
90,000

Average Hour

80,000

Busy Hour

70,000
60,000

Traffic Rate
(Tbps)

50,000
40,000
30,000
20,000
10,000
0

2014

2015

2016

2017

2018

2019

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

67

Busy Hour vs. Average Hour

Busy Hour Will Be 3.3x Higher than Average Hour by 2019


A
x
i
s

Ratio of
Busy Hour
to Average
T
Hour Traffic

i
t
l
e

4.0
3.5

3.7
3.4

3.3

3.2

3.6

3.3
2.9

3.0

3.0

3.1

2.5
2.0
1.5
1.0

Global 2.6
APAC LATAM
2.8
2.6

NA

WE

CEE
2.3

MEA
2.6

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

68

VNI Forecast Update, 20142019


Top 10 Networking Trends
1

Continued Shifts in Devices/Connections Mix

IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

M2M Applications Across Many Industry Verticals Drives IoE Growth

Service Adoption Trends Residential, Consumer Mobile, Business

Applications Driving Traffic Growth

Cord-Cutting Analysis Whats Really Happening?

Impact of Accelerating Speeds on Traffic Growth

Mobility (Wi-Fi) Continues to Gain Momentum

Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

69

Average Global Internet Bandwidth Usage


2014

2019

Future

16 GB per month

37 GB per month

75 GB per month

2014

2019

Future

37 GB per month

91 GB per month

150 GB per month

Average Traffic
per User

Average Traffic
per Household

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

70

Average LATAM Internet Bandwidth Usage


2014

2019

Future

15 GB per month

34 GB per month

75 GB per month

2014

2019

Future

44 GB per month

97 GB per month

150 GB per month

Average Traffic
per User

Average Traffic
per Household

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

71

Higher Fixed Speeds Enable Greater Video Consumption


Video Behaviors are Consistent Across Multiple Countries
3,000
Japan

2,500
France

2,000

Video
Minutes
per Viewer

Canada
Indonesia
Argentina
Italy

1,500

Video
Minutes per
Viewer

Spain
U.K.

Linear (Video
Minutes per
Viewer)

Russia
Germany

1,000
Brazil
Chile

500
India

Mexico

10

U.S.
China
New Zealand
Australia

20
30
40
Fixed Broadband Speeds (Mbps)

50

60

Source: Cisco VNI Global IP Traffic Forecast, 20142019


2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

72

Argentina Forecast (2014-2019)

2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

73

Argentina IP Traffic

In Argentina, IP traffic will grow 3-fold from 2014 to 2019, a compound annual growth rate
of 21%.

In Argentina, IP traffic will reach 1.1 Exabytes per month in 2019, up from 431 Petabytes
per month in 2014.

In Argentina's IP networks will carry 37 Petabytes per day in 2019, up from 14 Petabytes per
day in 2014.

In Argentina, IP traffic will reach an annual run rate of 13.4 Exabytes in 2019, up from an
annual run rate of 5.2 Exabytes in 2014

In Argentina, IP traffic will reach 26 Gigabytes per capita in 2019, up from 10 Gigabytes per
capita in 2014.

In 2019, the gigabyte equivalent of all movies ever made will cross Argentina's IP networks
every 5 hours.

2013-2014 Cisco and/or its affiliates. All rights reserved.

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74

Argentina Fixed Network Speed

In Argentina, the average fixed broadband speed will grow 3.4-fold from 2014 to 2019, from
4.4 Mbps to 15 Mbps.

In Argentina, the average fixed broadband speed grew 7% from 2013 to 2014, from 4.1
Mbps to 4.4 Mbps.

In Argentina, 51% of fixed broadband connections will be faster than 5 Mbps in 2019, up
from 34% today.

In Argentina, 21% of fixed broadband connections will be faster than 10 Mbps in 2019, up
from 13% today.

In Argentina, 4.1% of fixed broadband connections will be faster than 25 Mbps in 2019, up
from 3.0% today.

In Argentina, 2.2% of fixed broadband connections will be faster than 50 Mbps in 2019, up
from .5% today.

2013-2014 Cisco and/or its affiliates. All rights reserved.

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75

Argentina Mobile Network Speed

In Argentina, the average mobile connection speed was 323 kbps in 2014.

In Argentina, the average mobile connection speed will grow 4-fold from 2014 to 2019,
reaching 1,228 kbps in 2019.

In Argentina, the average smartphone connection speed was 2,743 kbps in 2014.

In Argentina, the average smartphone connection speed will grow 2-fold from 2014 to 2019,
reaching 4,674 kbps in 2019.

2013-2014 Cisco and/or its affiliates. All rights reserved.

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76

Argentina VoD

In Argentina, Ultra HD will be 7.4% of IP VOD traffic in 2019, up from 0.0% in 2014 (399.0%
CAGR).

In Argentina, HD will be 52.7% of IP VOD traffic in 2019, up from 14.9% in 2014 (75.1%
CAGR).

In Argentina, SD will be 39.9% of IP VOD traffic in 2019, compared to 85.1% in 2014 (16.9%
CAGR).

2013-2014 Cisco and/or its affiliates. All rights reserved.

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77

Argentina Wi Fi from Mobile Devices

In Argentina, the average Wi-Fi speeds from mobile devices will grow 1.9-fold from 2014 to
2019, from 3.7 Mbps to 7 Mbps.

In Argentina, the average Wi-Fi speeds from mobile devices grew 20% from 2013 to 2014,
from 3.1 Mbps to 3.7 Mbps.

2013-2014 Cisco and/or its affiliates. All rights reserved.

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78

Argentina Network Conections

Argentina's Fixed/Wired IP traffic grew 17% in 2014.

Argentina's Fixed/Wi-Fi IP traffic grew 32% in 2014.

Argentina's Mobile traffic grew 78% in 2014.

In Argentina, Fixed/Wired IP traffic will grow 2-fold from 2014 to 2019, a compound annual
growth rate of 14%

In Argentina, Fixed/Wi-Fi IP traffic will grow 3-fold from 2014 to 2019, a compound annual
growth rate of 21%.

In Argentina, Mobile traffic will grow 7-fold from 2014 to 2019, a compound annual growth
rate of 49%.

2013-2014 Cisco and/or its affiliates. All rights reserved.

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79

Conclusion
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

80

Cisco VNI Global IP Forecast, 20142019


Key Takeaways / Summary
Global Internet Users
Global Devices/Connections
Global Broadband Speeds
Global IP Video Traffic
Global Mobile Traffic
Global Wi-Fi Traffic
Global IP Traffic

By 2019, there will be 3.9 Billion global internet users,


representing 51% of the global population.
By 2019, there will be 3.2 devices/ connections per capita globally.
By 2019, average broadband connection speed will more than
double (20.3 Mbps to 42.5 Mbps).
By 2019, over 80% of the worlds IP traffic will be video.
By 2019, 14% of IP traffic will be carried over cell networks.
By 2019, Fixed Wi-Fi will generate 52% of global IP traffic.
By 2019, global IP traffic will reach 168 EBs/per month
(2.0 ZBs annually).
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

81

Cisco VNI LATAM IP Forecast, 20142019


Key Takeaways / Summary
LATAM Internet Users
LATAM
Devices/Connections
LATAM Broadband Speeds
LATAM IP Video Traffic

By 2019, there will be 371 Million LATAM internet users,


representing 57% of the LATAM population.
By 2019, there will be 2.9 devices/ connections per capita in
LATAM.
By 2019, average broadband connection speed will more than
double (7.2 Mbps to 17 Mbps).
By 2019, over 82% of the LATAM IP traffic will be video.

LATAM Mobile Traffic

By 2019, 16% of IP traffic will be carried over cell networks.

LATAM Wi-Fi Traffic

By 2019, Fixed Wi-Fi will generate 61% of LATAM IP traffic.

LATAM IP Traffic

By 2019, LATAM IP traffic will reach 12.9 EBs/per month


(155 EBs annually).
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

82

Cisco VNI ARG IP Forecast, 20142019


Key Takeaways / Summary
ARG Internet Users
ARG Devices/Connections
ARG Broadband Speeds
ARG IP Video Traffic
ARG Mobile Traffic
ARG Wi-Fi Traffic
ARG IP Traffic

By 2019, there will be 30 Million Argentinian internet users,


representing 69% of the ARG population.
By 2019, there will be 3.7 devices/ connections per capita in
LATAM (2.6 in 2014).
By 2019, average broadband connection speed will grow 3.4-fold
(4.4 Mbps to 15 Mbps).
By 2019, over 77% of the ARG IP traffic will be video.
By 2019, 13% of IP traffic will be carried over cell networks.
By 2019, Fixed Wi-Fi will generate 61% of ARG IP traffic.
IP Traffic will grow 3-fold from 2014 to 2019, CAG rate of 21%
Source: Cisco VNI Global IP Traffic Forecast, 20142019
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

83

Cisco VNI Web Sites


IP Traffic Forecast: http://www.cisco.com/go/vni
Service Adoption Forecast: http://www.cisco.com/go/vnisa
Press Release
White Papers / FAQs
Cisco VNI Web-based Tools / Free Apps

IP Traffic Forecast inquiries: traffic-inquiries@cisco.com


Service Adoption Forecast inquiries: traffic-inquiries@cisco.com
2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

84

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