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HOUSEKART

Homely Solutions

www.housekart.co.in
Group Members:
Shakil Hassain (MP15040)
Suman Mandal (MP15046)
Kush Kumar (MP15021)
Ranabir Mullick (MP15034)
Sudipta Chatterjee (MP15045)

Comparative Matrix
Parameters

Competitors

Our e-Business solution

Offered
services

No such organized traders


available except the small
traders

Complete Solution under single basket &


only a click away

Quality
Deliverable

1. Timely services may not


be available
2. Service Quality is very
poor

1. SLG based services best in class


2. Quality services with warranty if
applicable
3. Feedback system for continuous
improvement

Communication based on
phone calls.

1. Strong relationship with customers to


attract & keep a loyal base of customers.
2. Regular communication with customers
through sms or email service to keep
customers up-to-date about the latest
developments and make them feel involved
in the business process..

Customer
Relationship

There is no standard price,


Pricing
consumer are charged as
strategy
Our Objective
per wish of service provider

1. Standardized Price
2. AMC in reasonable price

o Our company is providing all these


services under one umbrella
o Hassle free quality services
o Customized AMC option
o Proactive then Reactive
o Service with Service Level Guarantee
(SLG)

Background of e-biz model


Customer Issues and Needs:
o Households and small commercial establishment often face
problems in getting day to day services like civil maintenance,
house painting, electrical services and maintenance, Plumbing
services, Carpentering services, Car wash, Gardening as these
service are available in very scattered and unorganized
manners.
o Customers have to search and deal with each segment
separately and this leads in tussle, time consumption as well
as discontinued services more over customer have to pay
heavy charges for these services as no standard rates are
available in market.
Potential competitor and their shortcomings:
o There is no such competitor in wide scale available in the
market.
o

Customer Segment
Our Target Customers
Households (Urban)
Offices and small
commercial establishment
Our

solutions and services


match as per our
customers common needs
and requirements.

Its

a Multiple Services to
customers under one
umbrella

Channels
Customer channels to
reach us
Online through Company
Website
Mobile Apps
Telephone
Our channels to reach
customers
Emails/SMS
Telephone/Mobile
Advertisements
Social networking

Customer
Relationship

Building Network Social


Media, Advertisements and
Apps
Two way communication
system
Keeping the customers upto-date about the latest
developments.
Feedback and analysis of
feedback
Reward System
Loyalty scheme
Discounts
Trust building
Quality

Key Activities
Services

Distribution

Carpentering
Solutions &
Services
Building House
Services
Civil
Maintenance &
Painting
Services
Plumbing
Solution &
Services
Electrical
Solution &
Services

Contacts & List of Technicians, Masons,


Carpenters
Contacts & List of Dealers and suppliers
Online Website

HOUSEHOL
DS
& OFFICES

Customer Relationship

Customer Needs & Compliance


Customer Focus & Satisfaction
Extended Services & Feedback

Revenue Streams

Online Payment Portal


Spot payment
Offline Payment- Bank Accounts

Key Partners
Partners

Suppliers

Carpenters

Masons
Electricians
Plumbers
Painters
Cleaners
Gardeners

Wood/ Plywood
Mills
Cement, Sand,
Rock chips, brick
etc. dealers
Hardware dealers
Electrical
Hardware dealers
Paint dealers
Nursery

Key Resources
Man

Power (Technicians,
Mason, Plumbers etc.)
Suppliers (Hardware,
Cement, Paints, Bricks
etc.)
IT infrastructure
website
domain/payment Portals
Telephones/Mobiles
Transport & Logistics

Cost Structure
Business

Start up

cost
Investment
Domain cost cloud
Labor & wages
(contractual)
Travelling /
transportation cost
Consumable Item
cost
Vendors cost
Advertisement

Revenue Streams
AMC

Charge (fixed per


households)
Call charge to customers
for the job executed
other than AMC
Billing to one time
customers for availed
services
Billing to customers for
consumable items (not
covered under AMC)

Business Cycle

-A Complain
is logged in
the Customer
Helpdesk
through phone
call or through
company
website

-Forwarded to
Concerned
section
-Section
manager
consults with
the customer
and assigns
suitable
vendor for the
job

-After
completion of
the job
customer
acknowledgem
ent form is
filled

-Billing is done
by the billing
section
- Customer can
opt pay in
cash or online.

-Feedback is
taken through
phone call.
- Customers
can also give
their feedback
online
- Feedbacks
are then
further
processed &
analyzed for
greater
customer
satisfaction

THANK YOU

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