Forecasting Market Trends

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1. Briefly state the rationale for developing this product.
: (1) (2)
2. Point out the market trends in the area of development
while describing the financial aspect of developing this
product :
3. Visually depict the organizations strategy and approach
to developing the product. :
a. b.

4. Summarize market survey results, particularly in terms of
the product's commercial potential and categories of
product application
: a. b. )

3. Visually depict the organizations
strategy and approach to
developing the product.
: a.

b.

Effectively promoting the use of solar
energy requires an emphasis not only on
its continuous development to gain public
confidence in its ability to provide for
energy consumption in the future, but also
on its applicability in a diverse array of
product appliances and facilities.

After manufacturing facilities are
established in China and Japan, twenty
chain stores and two branches will be
established in those countries. In the next
two years, $US 8,000,000 will be invested
to establish three chain stores, along with
an administrative department to determine
the optimal locations for those stores.


To foster its competitiveness, the domestic
electronic communications sector must
strengthen its research capabilities,
develop lower electromagnetic wave
technologies and attract technology
professionals with expertise in
multidisciplinary fields.

4. Summarize market survey results,
particularly in terms of the
product's commercial potential
and categories of product
application
: a. b.


According to a recent market survey, although
only around 20% of all disabled elderly in
Taiwan receive institutional-based care, the
market demand for institutional-based care is
30% (Department of Health, 1997). The 10%
difference is equivalent to a market scale of at
least 18,000 individuals. Moreover, the annual
growth rate for disabled elderly in Taiwan is
nearly 20 %.


According to Taiwans Annual Real Estate
Report, an increasing number of individuals will
live independently in rented apartment units
located in housing complexes where the elderly
live exclusively. While such a trend is aimed at
upper income elderly, marketing efforts should
be made to promote this future living trend
among this growth sector in Taiwan and gain
societal acceptance in a traditional society
where the younger generation is normally
expected to care for the elderly.


With the number of knee osteoarthritis
patients expected to increase from 15
million in 2000 to 19 million in 2010, i.e.,
an increase of 26%, viscosupplements are
expected to undergo a surge in demand.
Besides the enormous market potential for
osteoarthritis medication, the market for
post-surgical anti-adhesion barriers is also
highly promising.

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