Georgios Palaiologos - Director

Presentation to Business Group.

June 27, 2013

Center for Entrepreneurship, Training and

Optimization

About CENTRO-Komar International Qualifications

CENTRO-Komar International Qualifications are offered through a growing

network of over 4,000 centres, supported by extensive learning resources and
easy onsite and online administration. The qualifications are taken in over 80
countries and each year over thousands are awarded across the globe.

CENTRO-Komar International Qualifications offers qualifications and

certificates in a range of subject areas, covering all the key functions of business:
o
o
o
o

Languages
Financial and Quantitative
Marketing and Customer Service
Business, Administration , Tourism and IT

The examinations assess the professional knowledge of the subject and are tested
in English. For those candidates for whom English is not the first language, the
required level of English ability can be found in each syllabus.

3.1.1 Short Courses - Training Circles)

Business English Circle

Microsoft Circle
Human Resources Circle
Entrepreneurship Circle
Administration Management Circle
Tourism Circle
Marketing Circle
Web Design Circle
Social Responsibility Circle
Bookkeeping Circle

Marketing
18/8/2013 - 22/8/2013

Tourism
25/8/2013 - 29/8/2013

Human
Resources

1/9/2013 - 5/9/2013

Small Business
Management
15/9/2013 - 19/9/2013

Office Basics
18/8/2013 - 22/8/2013

Today

2013

Jun

Jul

Aug

Sep

2013

International Recognitions

Universities
Chambers of Commerce
Employers
Professional bodies
Governments
Employment offices
Schools
Trade unions
Civil Service

3.1.1 Short Courses - Training Circles)

Business English Circle

Microsoft Circle
Human Resources Circle
Entrepreneurship Circle
Administration Management Circle
Tourism Circle
Marketing Circle
Web Design Circle
Social Responsibility Circle
Bookkeeping Circle

Marketing
18/8/2013 - 22/8/2013

Tourism
25/8/2013 - 29/8/2013

Human
Resources

1/9/2013 - 5/9/2013

Small Business
Management
15/9/2013 - 19/9/2013

Office Basics
18/8/2013 - 22/8/2013

Today

2013

Jun

Jul

Aug

Sep

2013

Marketing Qualifications

A. Introductory Certificate in Marketing(12 hours)

Designed as an introduction to the fundamental principles
surrounding marketing. Perfect for short courses and with
an accompanying workbook to help students prepare for
the final examination, CENTRO helps candidates gain
essential knowledge to help them progress to next
Qualification Marketing Expert Level.

Aims

The aims of this qualification are to enable candidates to understand:

the principles of marketing

marketing as a business function
basic techniques used in the marketing of products and services
Syllabus Topics

Introduction to marketing
Environmental Analysis
Marketing research
The marketing mix
Marketing Planning

Marketing Qualifications

B. Expert Certificate in Marketing (72 hours)

Domain 1: Ethical Issues Affecting the Marketplace (5%)
Domain 2:Strategic Marketing (10%)
Domain 3:Understanding & Targeting the Marketplace
(30%)
Domain 4:Value Creation (12%)
Domain 5:Value Capture (10%)
Domain 6: Value Delivery (10%)
Domain 7:Marketing Communication (15%)
Domain 8:Marketing Evaluation (8%)

II. Start Up and Entrepreneurship Qualifications

A. Introductory Certificate in Small Business

Management(12 hours)
Do you have a great business idea?
Do you want to start your own business?
Are you looking for a professional qualification
which will help you in your career?

Aims

New products and services are the lifeblood of business, but it can often take
someone special, an entrepreneur to identify and develop such opportunities.
Many of the largest businesses in the world were started by someone with a
good idea, and the most famous business people are invariably entrepreneurs.

Syllabus Topics

the importance of knowing your customers

market demand as the key to commercial viability
the importance of motivation
how to construct a business plan to attract potential lenders and investors
the importance of good market research
innovation and creativity
the barriers faced

Start-Up Qualifications

B. Expert Certificate in Small Business

Management(72 hours)
Domain 1: Opportunity and the Entrepreneur (5%)
Domain 2:Strategic Business Planning (20%)
Domain 3: Business Concept, Competitive Advantage &
Forms of Ownership(20%)
Domain 4: Marketing Considerations (12%)
Domain 5: Operations & Location Considerations (10%)
Domain 6: Financial & Accounting Considerations (10%)
Domain 7: Human Resource & Leadership Considerations
(15%)
Domain 8: E-Commerce & Global Considerations (8%)

III. Tourism & Hospitality Qualifications

A. Introductory Certificate in Tourism &

Hospitality Management(12 hours)
The aims of this course is to enable trainees to develop:

a knowledge of the main components of the travel and

tourism industry

an understanding of the main characteristics of the

travel and tourism industry

an understanding of the working roles of people

employed in the travel and tourism industry

Aims

Hospitality and Tourism is the worlds single biggest industry, covering

everything from international airlines and global hotel chains right down to
family-run restaurants and private tour guiding. The career options are huge
and varied.

Syllabus Topics

Structure and Components of the Travel and Tourism Industry

Travel and Tourism Products
Different Types of Tourism
Working Roles in Travel and Tourism
Introduction to Marketing for Hospitality and Tourism

Tourism & Hospitality Qualifications

B. Expert Certificate in Tourism & Hospitality

Management(72 hours)
Domain 1: The Tourism Industry (10%)
Domain 2: The Travel Professional (10%)
Domain 3: Front Office Operations & Forms of
Ownership(20%)
Domain 4: Tourism Marketing (15%)
Domain 5: Hotel Operations (15%)
Domain 6: Financial & Accounting for Tourism(10%)
Domain 7: Human Resource for Tourism (10%)
Domain 8: E-Commerce & on-line Reservation Systems
(10%)

IV. Human Resources Qualifications

A. Introductory Certificate to Human Resources

Management (12 hours)
Do you have a great business idea?
Do you want to start your own business?
Are you looking for a professional qualification which will
help you in your career?

Aims

Hospitality and Tourism is the worlds single biggest industry, covering

everything from international airlines and global hotel chains right down to
family-run restaurants and private tour guiding. The career options are huge
and varied.

Syllabus Topics

Introduction to the Tourism Industry

Introduction to the Hospitality Industry
Introduction to Customer Service for Hospitality and
Tourism

Introduction to Marketing for Hospitality and Tourism

Human Resources Qualifications

B. Expert Certificate to Human Resources

Management (72 hours)
Domain 1: The Tourism Industry (10%)
Domain 2: The Travel Professional (10%)
Domain 3: Front Office Operations & Forms of
Ownership(20%)
Domain 4: Tourism Marketing (15%)
Domain 5: Hotel Operations (15%)
Domain 6: Financial & Accounting for Tourism(10%)
Domain 7: Human Resource for Tourism (10%)
Domain 8: E-Commerce & on-line Reservation Systems
(10%)

V. Computer Qualifications

A. Introductory Certificate to Computer &

Internet(12 hours)
ICDL is the international standard in end-user computer
skills. It is a certification in the practical use of computers
and computer applications. Designed and approved by
academics and industry experts from around the world, it is
supported by governments, informatics societies,
international organizations and corporations globally. ICDL
is delivered in 148 countries, through 41 languages.

Aims

The ability to use a computer effectively is an essential life skill. Computer skills
enable people of all ages to understand and use technology to improve their
personal and professional lives. Certified computer skills can help the holders
professional life by making them more attractive to employers, while increasing
their ability to communicate and access information and services in their
personal life.

Syllabus Topics

Introduction to the Tourism Industry

Introduction to the Hospitality Industry
Introduction to Customer Service for Hospitality and
Tourism

Introduction to Marketing for Hospitality and Tourism

Computer Qualifications

B. Expert Certificate to Computer and Office

Applications (72 hours)
Domain 1: The Tourism Industry (10%)
Domain 2: The Travel Professional (10%)
Domain 3: Front Office Operations & Forms of
Ownership(20%)
Domain 4: Tourism Marketing (15%)
Domain 5: Hotel Operations (15%)
Domain 6: Financial & Accounting for Tourism(10%)
Domain 7: Human Resource for Tourism (10%)
Domain 8: E-Commerce & on-line Reservation Systems
(10%)

gpaleol@yahoo.com

Information and Application

I would like to reserve a seat for the Information Session on 11 July.
I would like to make an appointment for the Private Consultation on 18
July.
I would like to obtain more program information.

*
Name
*
Email
*Tel
Company/School:
Job Title:
I want course
information for:

1. Tourism, 2. Small Business, 3. Human Resources, 4. Marketing,

5.Computers

1.2.5. Society Needs Corporations

Start-Ups
& Family
Business
Quality
Assurance,
Arbitration &
Negotiations

Bookkeeping
Auditing &
Valuation

Consultation

Business &
Marketing
Planning

Turn-Key
Solutions

1.2.6. Society Needs Society

Wealth
Creation
Health
Awareness
Leisure Time

Social
Responsibility

Recreation

Womens
Rights