CYRACOM

JOINT VENTURE PROPOS

AL
ELLER CASE COMPETITION
2016 TEAM E9
ANITA BERBERI - ASHLEY HOYT VINCE LEONI - CODY MCHONE MATT PHETDARA

AGENDA
Situation

Budget

Target Strategy

Timeline

Target Market

Evaluation Plan

Competitive Analysis

Summary

Syrian Refugee Crisis

| Cody
GERMANY (2015)
184,000 Asylum
Applications
TURKEY (2015)
2.5 Mil. Refugees
Accepted
SWEDEN (2015)
100,000 Asylum
Applications
Situation

Target
Strategy

Target
Market

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Summary

Country Target Strategy |

Ashley

Germany

Situation

Sweden

Turkey

Strong
Economy

Open & Modern Stable

Environment
Economy

Strong
Healthcare
System

Many Business
Opportunities

Target
Strategy

Target
Market

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Geographical
Position

Summary

Expansion Target Strategy |

Acquire a
Competitor

Launch a Joint
Venture

Synergy

Leverage
Existing
Diversification
Technology
Eliminate
Competition

http://www.investopedia.c
om/ask/answers/06/mare
asons.asp

Situation

Target
Strategy

Target
Market

Separate
Legal Entities
Greater
Diversification

Access to
German
expertise

Increased
Efficiency

International
Presence
http://www.thehartford.co
m/business-playbook/indepth/joint-ventures-proscons

Competitiv
e Analysis

Budget

Establish a
Subsidiary

Evaluation
Plan

Enter a Resale
Partnership
Sell
Interpreting
Services
OR
Provide The
Interpretation
Services

http://smallbusiness.chron.co
m/advantagesdisadvantages-creatingsubsidiary-operatingcompanies-25733.html

Timeline

Ashley

Summary

https://www.entrepreneur.com/a
rticle/75248

Target Market |

Ashley

Benefits
Benefits
Federal Joint Committee

Communica
Communica
tion
tion

Situation

Target
Strategy

Target
Market

Align
Align Goals
Goals

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Summary

ompetitive Analysis |
Arabic Language
Support

Video
Telephone
On-site
Translation

Telephone
Translation

Telephone
On-site
Translation

United States

United States,
Germany, Canada

United Kingdom

Extended
Language/Medical
Training For
Employees
Specialty In
Healthcare/ Medical
Interpreting
Interpretation
Methods Available
Office Locations
Situation

Target
Strategy

Target
Market

Competitiv
e Analysis

Matthew

Budget

Timeline

Evaluation
Plan

Summary

Organizational Capacity |

Locations
Texas
New York
New Mexico
Florida
Arizona

Serving Over
2,000
Medical
Professionals

Situation

Target
Strategy

Target
Market

Anita

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Summary

Organizational Capacity Budget |

Anita

Situation

Target
Strategy

Target
Market

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Summary

Implementation Plan (Part 1) |

Vincent
Phase 1 (1 month): Define Core Objectives
Realistic Goals Based In Understanding
Goal
Goal
Establishme
Establishme
nt
nt

Align With Established Norms And Competencies

Phase 2 (2 months): Negotiate Terms

In-Depth
In-Depth
Research
Research

Cross-Firm
Cross-Firm
Communica
Communica
tion
tion

Present Benefits Of Proposed Partnership

Equally Distribute Value In Proposal

Phase 3 (12 months): Implement Services

Attract And Hire German Interpreters

Successful Joint
Venture

Increase Market Share

Develop Evaluation Criteria

Situation

Target
Strategy

Target
Market

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Summary

Implementation Plan (Part 2) |

Phase 4:

Evaluate Successes

Quantifiable Criteria To Assess Effectiveness

Work To Improve Unsatisfactory Results

Phase 5:

React to Changes

Attention to Changes in External Environment

Scale Down Services as Refugee Crisis Ends
Assess Choice to Remain in Germany

Situation

Target
Strategy

Target
Market

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Summary

Vincent

Evaluating Success |

Vincent

Financial Performance
Compare Expected/Actual ROI
ROI =47.4%

Employee
Satisfaction

Actual vs. Budgeted Expenses

Budgeted Exp. = $6,000,696

Employee Retention Efforts

Customer Satisfaction

Employee Turnover Rate =

10%

Customer Satisfaction Surveys

Mean Score = 90%

Situation

Target
Strategy

Target
Market

Competitiv
e Analysis

Budget

Timeline

Evaluation
Plan

Summary

SUMMARY
Joint
Venture
with
German
Healthcar
e
Providers
Situation

Target
Strategy

Target
Market

Competitiv
e Analysis

Overview of Syrian Refugee Crisis

Target Strategy & Target Market
Competitive Analysis
Budget Figures & Implementation Plan
Evaluation Measures
Budget

Timeline

Evaluation
Plan

Summary

Index
Situation
Market Entrance Strategy
Target Market
Competitive Landscape
Organizational Capacity
Organizational Capacity
Lionbridge Inc. Cash flow from Investing
Language Services Provider Costs
Language Services Provided Costs
Language Service Market
Revenues of translation services

Resources
http://businessperspectives.org/journals_free/ppm/2006/PPM_EN_2006_04_Neves.pdf
http://www.thehartford.com/business-playbook/in-depth/joint-ventures-pros-cons
http://www.germanyhis.com/
http://www.germanyhis.com/health-insurance-immigrants-germany/
http://iveybusinessjournal.com/publication/the-international-joint-venture-a-discussion-with-prof
essor-paul-w-beamish-2/
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3633404/
http://www.startupoverseas.co.uk/expanding-a-business-in-sweden
http://turkey.usembassy.gov/doing_business_in_turkey.html