INFORMATIONAL

MATERIALS:
ADVERTISEMENTS
Essential Question:
What is advertising and what are the types of
ads?
ADVERTISING:
A TOOL USED TO GET PEOPLE TO
BUY SOMETHING. GIVES PEOPLE
INFORMATION TO HELP THEM
DECIDE WHAT TO BUY.

CONSUMER:
SOMEONE WHO BUYS AND USES
PRODUCTS AND SERVICES.
1. WHO IS RESPONSIBLE FOR
THE AD?
2. WHAT IS THE AD ACTUALLY
SAYING?
3. WHAT DOES THE AD WANT
YOU TO KNOW, BUY, OR
THINK?
AUDIENCE:
WHO IS THIS
ADVERTISEMENT MEANT
FOR? WHAT GROUP OF
PEOPLE WOULD BE
INTERESTED IN THIS
INFORMATION?
 Pictures/Images:

1)Does the advertisement have pictures or

images?
2)What are the pictures and images
suggesting? Describe them.
 Company/Group Name:

1)What company or business or group is

promoting or selling the product?
2) In other words, who is doing the
advertising?
 Slogan:

1) What phrase or motto or

saying is used to describe
the company or product
2) What group of words
does the company use over and over to
catch the audiences attention
 Product:

What thing or idea

is being

promoted or
advertised?
 1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?

For
 1. People are suffering from heartburn
and should use Tums as a result.
1.What are the pictures/images
suggesting?

2. Pain relief medicine, specifically for

2.What is the product being heartburn or indigestion
advertised?

3. Tums
3.What is the company or group
advertising this product?

4. For Relief Now!

4.Is there a slogan? If yes, what is it?

5.Who is the audience for this

product? 5. People with heartburn or indigestion
 1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
 1. Milk is good for you or milk is
good for your health.

1.What are the pictures/images

suggesting? 2. Milk

2.What is the product being 3. No company in particular or any

advertised? company that sells milk.

3.What is the company or group

4. Got Milk?
advertising this product?

4.Is there a slogan? If yes, what is it?

5. People who want to drink

5.Who is the audience for this healthy. Parents who want their
product? kids to be healthy. People who
like to drink milk.
 1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
 1. ___

1.What are the pictures/images

suggesting?

2. __
2.What is the product being
advertised?
3. _______
3.What is the company or group
advertising this product?

4. ______
4.Is there a slogan? If yes, what is it?

5.Who is the audience for this

product? 5. _______
 1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
 1. ___

1.What are the pictures/images

suggesting?

2. __
2.What is the product being
advertised?
3. _______
3.What is the company or group
advertising this product?

4. ______
4.Is there a slogan? If yes, what is it?

5.Who is the audience for this

product? 5. _______