Fostering

innovation
Learning
objectives

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LEARNING OBJECTIVES:

The course is essentially about building and

sustaining innovation within organizations by
creating an innovative and learning organization.

It aims to focus on innovation within business

entities, from the technology product or process
innovation programs, to broader perspective
addressing innovation as a holistic strategic
management imperative not limited to research &
development or New Product Development.

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Why Innovation What is it and why
it matters? Innovation and Invention,
Types of Innovation, Process vs
Product Innovation. The 4 P
Innovation model

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Innovation v/s Innovation Management :

Having done some courses on the process of

Innovation in the previous semesters, the
students would have already learnt the steps to
innovate starting from identifying a need (pain
point) to the developing the concept, the
prototype and finally taking it to the market. At
the fundamental course, Innovation is looked
more as an individual activity to be done by the
student as a class project.
The course on fostering Innovation is focused
towards embedding Innovation in the context of
the organization and the Industry it serves. The
student will be able to look at Innovation from an
organizational competency.
What should I do to bring about a culture of 4
 Learning Methods:
A mental model in 3 steps for individual and team
learning
ind Building Mind Gym Mind Spa

Information & Team/pair Individual

Inspiration discussion reflection

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Innovation is to think and
act different
and innovation is to see the
world not as it is, but as it
could be.
The rebels. The troublemakers.
The round pegs in the square
holes.
The ones who see things
differently.
They're not fond of rules. And
they
Have no respect for the status
quo.
You can quote them, disagree
with
them, glorify or vilify them. About
the only thing you can't do is
ignore
them. Because they change
things.
They push the human race
forward.
And while some may see them as
the crazy ones, we see genius.
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Because the people who are crazy
 The formulation of a
problem is far more often
essential than its solution,
which may be merely a
matter of mathematical
or experimental skills.

To raise new questions,

new possibilities, to regard
old problems from a new
angle requires creative
imagination and marks real
advance in science.
A. Einstein & L. Infeld. 1938, p. 13.
The evolution of physics.
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ovation of different kinds

ats on your list, lets add here

Product

Process

Position

Paradigm

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 Four dimensions of innovation space for a company or an
organization
The 4Ps of innovation (Source: Tidd & Bessant)

Product innovation changes in the things (products/services) that an organizaton

offers.
Process innovation changes in the ways in which they are created and delivered.
Position innovation changes in the context in which the products/services are
introduced.
Paradigm innovation changes in the underlying mental models which frame what
an
organization does. Paradigm - Mental model
All these innovation types (Ps) can for example be mapped as incremental innovations
do what we do but better or as radical innovation do something quite different.
Incremental or radical
Incremental or radical

Incremental or radical
Innovatio Product/service
Process
n

Incremental or radical

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Position on the market
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MIND GYM

s?
on
ti
v a
no
in
an
di
In
of
l es
p
am
Ex

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 MINDSPA

Innovation?

What does the word mean to you?

Which other words starting on an I can you relate to Innovation?

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 Innovation is the introduction
of a new or substantial
improved product, service,
process, organization or other
value creating solution.

--- Definition of Innovation coined by-

Organisation for Economic and
Cooperation Development

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