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Is Innovation in India undergoing a

radical shift ? 1
Changing Context for
Innovation
New Knowledge produced
Global distribution of Knowledge
production
Market fragmentation
Market virtualization
Rise of active users
Development of technological &
social infrastructure

2
 Whats your Game?
What Strategic advantage are you
looking to offer through Innovation?
Novelty in offering
Novelty in process
Complexity
IPR
Extend the range of competitive
factors
Timing
Robust platform design
Rewriting the rules
Transferring across different
Necessity is the mother of Invention

Who is the father of Innovation?

Have you heard of them??
Thomas Edison
Steve Jobs
Nikola Tesla
Bill Gates
Larry Page
Reid Hoffman
Jeff Bezor
Tim Brown
Salman Khan ( Not the actor please)
Mark Zuckerberg
Leila Janah
Eesha Khare
 And them .??

Peter Drucker
Clayton Christensen
Joseph Schumpeter
Edward De Bono
Tom Kelly
David Kelly
Vijay Govindrajan
 Innovation isnt easy
Caselet : The Motorola story

Mission : Poject IRIDIUM Offer Mobile

Communications from literally anywhere in the
planet
 Dimensions of Innovation
Source: Bessant & Tidd, 2007

System-
level
Steam power, Where to place?
New versions of TV, ICT- revolution,
aeroplanes biotech iPad
New generations e.g. MP3,
Tata Nano
and download vs. CD music
Google
Grameen B
New ways of working,
management, manufacturing Wikepedia
hola chef
Improvements to New components
for existing
Uber cabs
components
New materials Safety Belt
systems
Mobile phones
Component- Smart City ???
level Radical
Incremental
and Architectural
innovation innovation
doing what we do new to new to the
but better the world8
enterprise
Four dimensions of innovation space for a company or an
organization
The 4Ps of innovation (Source: Tidd & Bessant)

Paradigm - Mental model

Incremental or radical

Incremental or radical

Incremental or radical
Process Innovatio Product/service
n

Incremental or radical

Position on the market

9
 Four dimensions of innovation space for a company or an
organization
The 4Ps of innovation (Source: Tidd & Bessant)

Product innovation changes in the things (products/services) that an organizaton

offers.
Process innovation changes in the ways in which they are created and delivered.
Position innovation changes in the context in which the products/services are
introduced.
Paradigm innovation changes in the underlying mental models which frame what
an
organization does. Paradigm - Mental model
All these innovation types (Ps) can for example be mapped as incremental innovations
do what we do but better or as radical innovation do something quite different.
Incremental or radical
Incremental or radical

Incremental or radical
Innovatio Product/service
Process
n

Incremental or radical

10
Position on the market
Continuous v/s Discontinuous
Innovation

Incremental or radical

Incremental or radical
Incremental or radical

11
Sources of Discontinuty

New Market

Incremental or radical

Incremental or radical
New Technology

New Political rules

Fractures along fault lines

Incremental or radical
Disasters Unthinkable events occur

Business model Innovations..

etc..

12
The Long Waves of Kondratieff Cycles and Creative
Destruction

13
Innovation is about knowledge Creating
new possibilities combining different
knowledge sets. Such knowledge may
exist in our experienceor could result
from a process of search research in
areas of technologies, markets,
competitor actions, consumer insights,
users pain points

The process of weaving this different sets

into a successful Innovation happens in
highly uncertain conditions
Managing Innovation is
about turning these
uncertainties into
knowledgeby putting
in resources, planning,
Managing Innovation
Requires :

INNOVATION STRATEGY
What is Strategy ?
 What is Innovation
Strategy ?
Why is it Required ?
 What is Innovation
Strategy ?
What is required for developing an
Innovation Strategy ?
 Innovation Strategy
Rationalist V/S Incrementalist

Leadership V/S Followership

 How to connect Innovation to
Strategy

And What if you dont connect?

 Demand Pull V/S Supply Push
 What are the leadership challenges
in Innovation strategy ?
 ICA Semester end
Assignment
Study one organization of your choice to find out
how they are managing Innovation in their
company. The parameters that should be
considered are :
1.What sector is the company in? Do sector
analysis
2.What is the USP of the company vis--vis
competition
3.What Innovation have they brought in the past
10 years?
4.How have those innovations contributed to their
growth? (Check share prices etc.)