Professional Documents
Culture Documents
INSTRUCTED BY
MOHAMMED KAMRUZZAMAN
LECTURER, IUBAT
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Strategic Management of
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1. Company Overview
2. Core values
3. Company vision/mission analysis
4. Environment analysis
5. Selection of strategies
6. Implement strategies: Management issues
7. Implement strategies: Marketing
8. Recommendation
Jamuna Bank Ltd.
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Customer Focus
Integrity
Quality Fairness
Teamwork Commitment
Respect for the individual Respectable Citizenship
Harmony Business Ethics
Unique Culture
A Comprehensive Strategic-Management Model
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Step 1: Develop Vision & Mission Statement
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VISION STATEMENT
To become a leading banking institution and to play a significant role in
the development of the country.
MISSION STATEMENT
The Bank is committed to satisfy diverse needs of its customers
through an array of products at a competitive price by using
appropriate technology and providing timely service so that a
sustainable growth, reasonable return and contribution to the
development of the country can be ensured with a motivated and
professional workforce.
Step 2: Environment Analysis: External Environment
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1. Political Aspects
Internal Environment
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Industry Environment:
Healthcare service.
Scholarship program for brilliant poor student.
Education Promotion Scheme (Interest free loan).
Helping people affected by natural calamities.
Helping people in slum areas.
Donation to educational institutions to setup computer lab.
By doing these kinds of program, Jamuna Bank remind people to come
and join with them.
Recommendations
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They are more concerned with corporate customer group. In addition to that, they
can also give some special service and facilities to other customer groups as well.
They should put special attention to reduce the coordination gap between front and
back office.
Many banks are earning revenue from the loan sector and they have number of loan
categories (like- any purpose load is providing by Prime Bank). JBL can also
introduce different types of loan facilities for their customers.
They can plan further move to gain competitive advantage over the rivals . For
example- lowering or changing interest rates in their services, improving features,
implementing innovations in the service etc.
It goes without saying that JBL has got a simplified and slow expansion strategy in
Dhaka as well as in Bangladesh.
The main reason behind such strategy is to ensure quality service to the customers
and to maintain their brand image.
The overall expansion strategy has been improved since its commencement and it is
growing day by day.
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