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SCOPE OF HRM IN

STRATEGIC MANAGEMENT
PRESENTED BY : PRIYA MANGLA
STRATEGIC MANAGEMENT

Strategic management is that set of


managerial decisions and actions that
determine the long-term performance of a
corporation.it includes environmental
scanning , strategy formulation , strategy
implementation and evaluation and
control.
STRATEGY

Strategy is a unified, comprehensive and


integrated plan that relates the strategic
advantages of the firm to the challenges of the
environment.It is designed to ensure that the
basic objectives of the enterprise are achieved
through proper execution by the organisation.
STRATEGIC HUMAN RESOURCE MANAGEMENT

It centres on how organization can improve there


competitive performance by utilizing their HR
more effectively. The aim of strategic HRM is to
ensure that the culture ,style and structure of the
organization the quality ,commitment and
motivation of employees contribution fully to the
achievement of objectives.
PERSONNEL THE TRADITIONAL VIEW

Research Finance
and
developme
PERSONAL nt
Production Marketing
Research
and
develop
ment

HRM Finance
STRAEGIC
GOALS

Marketin Productio
g n

TRADITIONAL and STRATEGIC VIEW OF GOAL


SCOPE OF HRM IN STRATEGIC MANAGEMENT

Scope of HRM in
Scope strategy
formulation

1 A Company overall strategic plan in formulated by identifying analysing


and balancing its external opportunity threats with its internal strength
and weakness.HRM play a vital in environmental scanning.

HRM plays crucial role in the successful exection of a companys strategic


Scope of HR in
scope
plan an excellent strategy will fail the achieve business goals in the
strategy absence of competent and motivates workforce.
implementation

2
Strategic decisions Implications for HR
management
Add New Types of Equipment Training

Grow through Acquistion Selection


Training
Compensation
Take on additional indebtedness to prevent take Compensation
over Outplacement

Market Products Internationally Selection


Training

Seek new location for manufacturing plant Transfer


Selection
Training
Pursue Low-cost competitive strategy Compensation
Labour relations
Training
THANK YOU

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