Meet our team

Md. Nakibur Md. Asif Md. Mustafa Iftekhar

Shamim Monour Shadman Ameen
Afifa Ahmed Rahman Chowdhury Shakil Mahmood
1330175630 1310124630
1220805630 1310841030 1321430030 131 0489 030 1230834030
 What: Creative Industry- Circus

Why: Passion for Circus, Unique

Experience.

Case 3
 Vision: create an alternate reality that
transports the audience to a Parallel
universe
Intention: repackaging the way of presenting the circus
The Vision Framework

Mission: To remain the number one in

their industry and this mission is
accomplished by:
employing creative skilled professionals
continuously adding value to a service
accepting creative challenges

Strategic Intent: to become the best in

providing live entertainment
Ideology

Core Values: to extend the limits of creative minds

Reinventing the circus

Core Purpose: to enlighten peoples

emotions by making them happy through
entertainment.
Key Issues Goals
Difficult to retain and
find top performers

Whether they should To remain the

be private or go number one
public?
in their
Existing expansion plan
industry with
is too much capital employees
intensive who are
Company is profitable but professional
the growth rate is low and in their fields
there is a high chance that
in near future it might
reach its saturation point
 Porter's Five Forces

Competitive rivalry: Moderate

New circuses coming in

Their prices are
comparatively low
Low Switching cost
Excess demand
High exit barrier
High Industry Growth
Bargaining power of suppliers: Low Bargaining power of buyers: High

Low switching cost

Switching cost is high

Suppliers have limited alternatives There are substitutes for

in the native market the circus, e.g. Concerts

Suppliers input is
essential for the Buyers have options
output

Suppliers input is not a commodity Products are only for

entertainment purpose (not
essential)
Threat of new entrants:
Moderately low
Threat of substitutes:
High
High capital cost
Alternatives
Learning Curve available

Customers have
low switching cost
OTERS FIVE FORCES ANALYS
The industry is not attractiv

due to:
Moderate Competitive
rivalry
High Bargaining power
of buyer
High threat of
Substitutes
Favorable facts for
Cirque du Soleil:
Low threat of new
entrant
Low bargaining
power of suppliers.
 Value Net
Other Circuses Circus Schools
Indirect (Montreals National Circus
Competitors/Substitute School, Ecole de Cirque du
products: music Industry Quebec)
Dance
Industry Competit Suppliers
Entertainment industry
ors
Cirque Du
Soleil
Buye Complemen
rs tors
Audience/Fans TV Channels

(Family) Broadcasters

Adults, Corporate
 Competitive
advantages

Head Quarter and
Housing Facility
Cirque has the capability
of utilizing itshuge plant
area in producing
everything inhouse and
depending very little on
external sources.
Brand
The firms
reputation and
Integrated network
brand name are its
of people
greatest intangible Diversified and
resources along decentralized workforce
with the creative which is not achievable in
heads. a short period of time.
Key Success Factors
Competitive- Prestigious Awards: Emmy, Drama
Desk
National Art Center awards
Technology: own expertise in costume
designs
Marketing: CSR programs- 1% of Cirque
Revenues goes to Development of
Disadvantaged Children
Organization: Taking talented performers from
around the world through Cirque du Monde

Operational: a trainer goes with the performers in

every event
Financial: Remuneration is around C$40,000-
 Cirque du Soleil should diversify its business in different
sectors like museum, theme park, etc. to grab more customers
and improve its financial condition

Cirque du Soleil should go for TV broadcasting because it will

Strategie

give them the opportunity to reach places where they cant

physically perform.
Through Broadcasting they can generate revenue and spread
their brand name throughout the world.
s

Cirque du Soleil should remain as a private organization so that

Guy Laliberte can always take care of the creative side, which
has made the company so unique.
Recommendations

Cirque du Soleil can build their own training academy

If they have the financial capacity

they should build the Mega Complex,
this blue ocean strategy will add a
competitive edge in the industry
 Questions

Md. Nakibur Md. Asif Md. Mustafa Iftekhar

Shamim Monour Shadman Ameen
Afifa Ahmed Rahman Chowdhury Shakil Mahmood
1330175630 1310124630
12208056 1310841030 1321430030 131 0489 030 1230834030