Role of IT in

CRM

Presented by
K.Shalini
1
Customer Relationship
Management

CRM is a business strategy that aims to

understand/appreciate, manage and
personalise the needs of an organizations
current and potential customers.

2
 Role of IT in
CRM
Sales applications
Marketing applications
Customer service and support
applications

3
 Customer interaction
management
Customer relationship portal
Interactive relationship
management
4
 Yo u
a n k
Th
5