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  • Diffusion of Innovation Presentation Explained

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    Shalini Kolla
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    The document discusses the diffusion of innovation, which is the process by which an innovation is adopted by different groups of people over time. It explains that diffusion involves the innovation itself, channels of communication about the innovation, the social system or environment, and the rate of adoption by different categories of adopters from innovators to laggards. The presentation also notes innovation can be firm-oriented, product-oriented, or market-oriented and communication channels include personal sources, public sources, and experimental sources.

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    this project is about diffusion of innovation

    Original Title

    Diffusion of Innovation

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    The document discusses the diffusion of innovation, which is the process by which an innovation is adopted by different groups of people over time. It explains that diffusion involves the innovation itself, channels of communication about the innovation, the social system or environment, and the rate of adoption by different categories of adopters from innovators to laggards. The presentation also notes innovation can be firm-oriented, product-oriented, or market-oriented and communication channels include personal sources, public sources, and experimental sources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views8 pages

    Diffusion of Innovation Presentation Explained

    Uploaded by

    Shalini Kolla
    The document discusses the diffusion of innovation, which is the process by which an innovation is adopted by different groups of people over time. It explains that diffusion involves the innovation itself, channels of communication about the innovation, the social system or environment, and the rate of adoption by different categories of adopters from innovators to laggards. The presentation also notes innovation can be firm-oriented, product-oriented, or market-oriented and communication channels include personal sources, public sources, and experimental sources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    N OF

    INNOVATI
    ON

    Presented by
    K.Shalini
    DIFFUSION OF INNOVATION

    Diffusion of innovation is the process


    by which the use of an innovation is
    spread within a market group,over
    time and over various categories of
    adopters.
    DIFFUSION PROCESS
    INNOVATION
    Firm oriented
    Product oriented
    Market oriented
    CHANNELS OF
    COMMUNICATION
    Personalsources
    Communication
    Public
    Experimental
    SOCIAL SYSTEM
    Physical
    Social
    Cultural environment
    TIME
    Purchase time
    Rate of adoption
    Adopter categories
    K YO U
    TH A N

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