Models Of Buying

Behaviour

Presented by
U.Mounica Sandhya Rani
 Introduction
A model is very often referred to as
an abstract representation of a
process or relationship.The aim is to
provide a simplified portrayal of consumer
processes to did our description,explanation
and control of buying behaviour.
 Models of Buying Behaviour
Nicosia model
Howard model
Howard-sheth model
Engel-kollat-Blackwell model
Seths family decision-making model
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