Insights to improve your career

You Exec editors interview Fortune 100

executives & read 100s of editorials
and only email you the insights and
resources that will help you develop
your career. All, in a brief report so you
can stay ahead of the curve.

When you join our Plus subscription

you will receive exclusive resources
and insights to propel your career even
further.
10x
GROWTH Y/Y SINCE 2014
Resources
Content to stand out

You Exec has helped thousands of

professionals to master the skills
Interviews
Exclusive understanding
necessary to become an executive.

Insights
Knowledge is power

Articles
Weekly summaries
 PROBLEM
Career development has halted

Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx x

01
Xxxxx xxxxxxxx xx xxxx xxxxxxx xxx.
xxxx

Executives and directors need a trusted

02 source of industry news that helps them lead
Xxxxxxx xxx

Managers do not understand how to

03 manage new global generation of mobile
Xxxxx xxxxx xxxxxx xxx individuals

New college graduates around the world do

04 not have a mentor to guide them through
the obstacles that a corporate or startup
Xxxxxx x xxxxxx xx xxxxxxxxxxx x
career can throw their way
 FOUR PILLARS OF DEVELOPMENT
Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx

Article summaries to Actionable insights to Interviews to learn of Resources to stand out

stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.

01 02 03 04
ARTICLE ACTIONABLE EXCLUSIVE RESOURCES
SUMMARIES INSIGHTS INTERVIEWS
 TIMELINE
Time, it flies when youre busy

Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx

2014.5 2015.5 2016.5

2014 2015 2016

Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model for xxxxxx-xxxxx xx
corporate accounts
 TARGET USERS

Size

Small/medium Innovators seek the latest

studies and resources
business need digital SMBs Founders when it comes to defining
resources and
services to help them organizational culture
compete
Style

Corporate Enterprises

Corporate employees Enterprises seek to hire

have few mentors and the best-in-class
resources to guide engineers, managers,
them to success designers in their
industry
 LANDSCAPE
Xxx xxxxxxxx x xxx xxxx

Xxx xxx Xx x xxx

Xx xxx x
Xxx xxxxx
xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x
X xxx x xxx xx xxx xxx xxxx x xxxxxx xxx

Xx x xxx x
xxxxxxx xxx

X Xxxxx xxx xxxx xxxxx xx xxxx xxxx

xxxxxx
Xxxxx
Xxxx xxxxxx X

Xxx xxx x
xxxx xxxx xx Xx x xxxxx xxxxx xxx xxx
xxx xxxx xxxxx x

Xxx xxx
 MARKET SIZE
Xxxxx xxxxx xxx xxxxx xx

6 of 10
Xxxxx xxxxxx x xx

9 of 10
Xxxxx xxxxx xxx xx
 XXXXXXX & XXXXX
X xx xxx xxxx XX xxxxxx

(%) Xxxxx Xxxxxxx

600%

500%

400%

300%

200%

100%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
43%
XX,XXX
26%
X,XXX

5%
XXX

13%
X,XXX

Xxx xxxxx xx xxxx

 SOLUTION
A tiered approach to corporate education

RESOURCES
Finding and
distributing the best
corporate resources is
a daunting task. We will
master it.

INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)

R RESOURCES
Share best-in-class resources

I INTERVIEWS
Learn from the best

A ARTICLES
To identify best practices

I INSIGHTS
To build on knowledge
 OUR USERS DESIRE KNOWLEDGE
All the knowledge is out there, we
just have to connect the dots and
share it with the right people.

RESOURCES
Crowd-find materials

INTERVIEWS
Connect a new
generation with past
ARTICLES executives
Allow others to
become their own HBR
INSIGHTS
Share knowledge
across companies
 POSSIBLE SALES TEAM

CEO

South America &

US EU & Middle East Africa

National Director National Directors National Director

Manager 1 Manager 2 Manager 1 Manager 2

Reps. Reps. Reps. Reps.

 EXAMPLES

X Concepts from How to Win Friend and Influence People

X Top 10 X, Y, Z to XXXXXXX for each industry

Insights

X Podcast-like audio interviews

Interviews X Mixergy for corporate enthusiasts

You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs

Resources X Books, email templates, thank you notes.

X Anything that will help recruiting world-class talent

 TESTIMONIALS
What our subscribers are saying

As a software
Tremendous value for developer it was hard Its like my
the time I spend
reading my weekly
for me to practice
public speaking and
personal
report. In less than six connect. This service professional
months my has helped me find
mentors advisor!!
 MATRIX OF SERVICES
Hardness to acquire

RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most Best in class Very practical studies focused on industry
occasions people dynamics

Actionable

ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on develop ones career
 ADVANTAGES

Care &
consultation
Great support
services

Help our members with

strategic decisions

Based on data
analytics Help enterprises
recruit best in
class talent
 HOW IT ALL CONNECTS
Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others

Monthly New members

Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps

Plus Service Shared Feed

Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
 MARKET PERSONAS
Audience breakdown after some interviews

12% Executives

25% Recruiting firms

D C B Early
Managers & Directors in
48% a corporate employees

New hires and recent

68% grads
 REVENUES

$300K $210K
xxxxxx xxxxx xxx xx Xx xxxx x

$150K Xx xx xx xxxxx xxx xx

xxxxx xxx xx

$300K Xx xxxxx xxx xx

xxxxxx xxxxx xxx xx
 Drops off after
DROPOFFS
downloading 1-5
resources Drops off due to lack
of insights for
specific industries
Clicks out due to
unknown reasons

5% Customer
Conversion

Drives to cart
Visitors from page but does
advertising not convert
campaigns that
are likely bots
 HOW WE DO IT
We interview Fortune
RESOURCES
100 executives & read D To help our members look
more professional
100s of editorials and
only email you the INTERVIEWS
C To pass knowledge down
insights and resources
that will help you
ARTICLES
develop your B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career.All,in a brief
INSIGHTS
report so you can stay A Actionable insights each week

ahead of the curve.

MARKETING STRATEGY

Consulting
Allow corporate members to gain access to our
consulting expertise

Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone

Free services
Capture potential members with free-mium model

Incredible content
Develop incredible content such that our members
will not be shy to share the content
 THE FIRST THREE YEARS

Y1 Y2 Y3
Introduce Ensure Focus on
services to members use consulting
corporate all four of our services
employees. products
Spray and
pray

This is broaden the brand Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
 TRAFFIC FLOW
Where do members on our website

80%
Only landing page
Top three most desired pages

15%
Visited cart page

5%
Converted
 xxxxxx x xxxxxx x xxxxxx x
xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx

X xx xxx X X xx xxx X X xx xxx X

99% OF THE
NEWS YOU READ
xxxxxx x

Xxxxx X
xxxxxxx

XX
WILL NOT
IMPROVE YOUR
CAREER.
xxxxxx x

Xxxxx X
xxxxxxx

XX

We only send you actionable insights that can

develop your career. We read 100s of business
editorials and interview Fortune 100 executives
xxxxxx x

Xxxxx X
xxxxxxx

to discover the best insights, the most valuable

XX
articles, the most used resources you can use
to succeed in your industry.
 20%
48% UK, Germany,
Spain, France
US & Canada
4%
Xxxxx xxxxx

GEO-BREAKDOWN
We are still in the early stages of capturing
12% the market. We have 0.01% penetration
Brazil
OUR WEEKLY REPORT 20% 18% 40%
UK France Germany

IS BRIEF BUT PACKED

WITH INSIGHTS

Insights that will help you forge

stronger relationships at work to
advance your career. We only focus
on identifying and reporting the
latest insights and trends that will
allow our subscribers to succeed.
 TRAFFIC BY REFERER
Summarized by source and type

23% 23% 11% 45%

Xxxxx Xxxx xxx Xxxxxxx Xxxx

16%
Xxxxxx

2% 6%
Xxxx Xxxxx

7%
19% 24% Xxxxx
Xxx xxxx Xxxxxx

23%
Xxxxx xxxx
 EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights

3% 45% 60% 55%

45%
Xxxxxx x xxxxxx x xxx x xxx xx xxx x

90%
Xx xxxxxx xxxxxxxx x xxxx xxxxx

Insights Articles Interviews Resources

 GENDER USAGE DISTRIBUTION
How different genders use our content

65% X X 30%
X X
X X

72% 38%

28% 26%

Xxxxx xxxxx xxxxxx xxx xx

xxxxxxxx xxxxxx xxx Xxxxx xxxx
xxx x xxxxxx xx
Questions
 $80
$63 Xxxxx xxxxx
Xxxxx xxxxx

$50
$40 Xxxxx xxxxx
Xxxxx xxxxx

Xxxxx xxxxx xxxxxx Xxxxx x Xx xxxx x xx xxxxxxxxxxxxx

xxx x xxx xxxxxxxxxxxx xxxx xxxxxxxxxxxx xxxxxx
25% 80%
Xxxxx xxxxx
Xxxxx xxxxx
50%
Xxxxx xxxxx

Xxxxxx xxx
Xx xx xxxx xx xxxx xxx xxxxxx x xxxx Xxxxxx
60% xx xxx xxxx xxxx x xxx xxx xxx xxxxxxx xx
Xxxxx xxxxx
Xxx xxx Xxxxxx
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xx xxx xxxx xxxx x xxx xxx xxx xxxxxxx xx

Xxx xxx
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xxxxx xxxxx Xx x xxxx xxxxx xxxxxxx xx x xxxxxxx x xxxxx
Xxxxxxxx xxx xxx xxxxxx x xxxxxx xxxxxxxxx Xxxxxx x
xxxxxxx xxxxxxxxx xx

25% 60% 80%

Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx
XX xx
Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xx
xxxxxxxxx x xxx Xx xx xxx x xxxxxx xxx xxxxxxx xx
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xxxxxxx xxxxxx xxxxxx xxx xx x xxx xxx x xx Xxxxxxx xx
xxxxx xxxxx Xx x xxxx xxxxx xxxxxxx xx x xxxxxxx x xxxxx
Xxxxxxxx xxx xxx xxxxxx x xxxxxx xxxxxxxxx Xxxxxx x
xxxxxxx xxxxxxxxx xx

25% 60% 80%

Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx
Xxxxx
Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x
xx Xx xxxxxxxxx x xxx Xx xx xxx x xxxxxx xxx
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xxxxxxx xxxxxxxxx xx

35%
Xxxxx xxxxx xxxxxx xxx

65%
Xxxxx xxxxx xxxxxx xxx
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Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x
xx Xx xxxxxxxxx x xxx Xx xx xxx x xxxxxx xxx
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 25% 60% 80% 50%
XX Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx
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xxxxxx xxx xxxxxxx xx
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20

15

10

0
2016 2017 2018 2019

45%
Xxxxx xxxxx xxxxxx
xxxxxxxxxxxxx

80%
Xxxxx xxxxx xxxxxx
xxx
 XX xx xxxx xxx Xxxx xxxxx x

Xxx xxx
Xxxx

Xx xx X xx
Xx xx xxxx xx xxxx xxx xxxxxx x
xxxx Xxxxxx xx xxx xxxx xxxx x
xxx xxx xxx xxxxxxx xx

Xxx xxx
Xxxx
 Xx x Xxxxx
2011 18%

2012 45%

2013 40%

2014 68%

2015 62%

2016 80%

0% 25% 50% 75% 100%

Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx

xxxxxx x xx Xx xxxxxxxxx x xxx Xx xx xxx
x xxxxxx xxx x xx
 Xxxxx x
Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xx
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Xxxxx x Xxxxxx Xxxx

2011 18%

2012 45%

2013 40%

2014 68%

2015 62%
35% 65% 0% 25% 50% 75% 100%
Xxxxx xxxxx Xxxxx xxxxx
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Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx
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32 Xx xx
482 05 32 Xx xx
482 05

32 Xx xx 44 Xx xx
482 05
482 05

44 Xx xx 65 Xx xx
482 05 482 05
Xxx Xx
Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x
xx Xx xxxxxxxxx x xxx Xx xx xxx x xxxxxx xxx
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45%
Xxxxx xxxxx xxxxxx
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80%
Xxxxx xxxxx xxxxxx
xxx
 Xx xx

25% 60%
Xxxxx xxxxx
Xxxxx xxxxx

50%
Xxxxx xxxxx

80%
Xxxxx xxxxx
Xxx x xxxxxxx xxx xxx xxx x xxx xx xx
Xxxx xx

2011 Xxxxx xxxxx xxxxxx xxx xx

18%
xxxxxxxx xxxxxx x xx Xx
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2012 45% xxxxxx xxx xxxxxxx xx
xxxxxxxxx x xx
xxxxxxxxxxxxxxxxxxx xx
2013 40% Xxxxxxxxx xxxxxxxxxx x xxx xxx
xxxxx xxxxxxxxxxxxxx xxx
2014 68% Xxxxx xxxx x xxx x Xxxx xxxxx
xxxxxxx x xxxx xx x xxxx xxx
xxx xx Xxx x xxxxxxx xxxxxx
2015 62% xxxxxx xxx xx x xxx xxx x xx
Xxxxxxx xx xxxxx xxxxx Xx x
xxxx xxxxx xxxxxxx xx x
2016 80%
xxxxxxx x xxxxx Xxxxxxxx xxx
xxx xxxxxx x xxxxxx xxxxxxxxx
2017 64% Xxxxxx x xxx xx

2018 94%

0% 25% 50% 75% 100%

Xxxx x
Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xx
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25% 60% 80%

Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx
 x x xxxx xxxx x xxxx xxxx
X x xxxxx xxxx xxxx xxxxx x xx
Xxx xxx X x
482 05
Xxx xxx Xxxx
326 68

Xxx xxx Xxxxx

400 56
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150 42

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201 15

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201 15
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65%
Xxxxx xxxxx xxxxxx xxx

35%
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Xx x
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35% 65%
Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx

20% 2012

40% 2013

90% 2014

60% 2015
 35%
Xxxxx xxxxx xxxxxx xxx

X xx 90% Xxxxx
xxxxxxxxx X
65%
Xxxxx xxxxx xxxxxx xxx

Xx xxx Xxxxxx Xxxx

 Xxxxx Xxxx xx
2011 18%

2012 45%

2013 40%

2014 68%

2015 62%

2016 80%

22% 37% 15% 2017 64%

Xxxxx xxxxx x xx Xxxxx xxxxx x xx Xxxxx xxxxx x xx

2018 94%

65% 15% 0% 25% 50% 75% 100%

Xxx xxxxxxxxxxxxx Xxxxx xxxxx x xx
 25% 60% 80%
Xx xx
Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xx xxxxxxxxx x
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35% 65%
Xxxxx xxxxx Xxxxx xxxxx
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2011 18%

2012 45%
6 21 Xx xx
Xxx xxxxxxxxxxxxx
2013 40%

2014 68%
4 43 Xx xx
Xxxxx xxxxx x xx
2015 62%

2016 80%

2 86 Xx xx 2017 64%
Xxxxx xxxxx x xx

2018 94%

0% 25% 50% 75% 100%

 Xxx
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16

14

12

10

$65 Xx xx $18 Xx xx 0
2016 2017 2018 2019
Xxxxx xxxxx Xxxxx xxxxx
Xxx Xx x xxx xxxxx
 x
Xxxxxxxxx
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2011 18%

2012 45%

2013 40%

2014 68%

2015 62%

0% 25% 50% 75% 100%

35% 65%
Xxxxx xxxxx Xxxxx xxxxx
 Xxx xxxxx xxxx xxx xxxx x
Xx xxx x xxx xxxx

70%
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70%
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43% 70%

25% 57%

35% 45%

45% 40%

88% 32%
 Xxx xxx xxx
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Xxxxx X xx ($xx)

140
160
60
195
40
80

75
85
60
145
50
40

Column 1 Column 2 Column 3 Column 4 Column 5 Column 6

 Xx xx
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Xxx Xxxxxx X xx (%)

350

300

250
Xxxxxx 5
200
Xxxxxx 4
150

100 Xxxxxx 3

50 Xxxxxx 2

Xxxxxx 1
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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250

200
195

150 160
145 140

100

85 80
75
50 60 60
50
40 40

0
Series One Series Two
 Xxxxxxxx xxxxx
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Xxx Xxxxxx X xx (%) Series One Series Two

600%

500% 400% Xxxxxx

x 4 xx xxx
400%

300%

200%

100%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
 Xxxxxx
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23% 35% 11% 59%

Xxxxx xxxx Xxxxx xxxx Xxxxx xxxx Xxxxx xxxx

16%
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19% XX XXXX
Xxxxx xxxx 6%
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23%
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60% 72% 85%

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71% 47% 80% 28%

$126 $98 $180 $44

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100%

75%

50%

25%

18% 45% 40% 68% 62% 80% 64% 94%

0%

2011 2012 2013 2014 2015 2016 2017 2018

 Xxxxx x xxxx xxxx xxxxx
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35% 25% 70% 45% 80%

70%
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22mbps
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2012 2013 2014 2015 2016

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Xxx Xxx 300 300 300

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Xxx Xxxx 600 600 600

Xxx Xx x 550 14500 550

Xxx Xxx 800 800 800

Xxx Xx x 650 650 650

Xxx Xxx 4500 4500 4500

Q1 Q2 Q3 Q4
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