CROSS CULTURE

COMMUNICATIO
N
The reasonable person adapts himself to the world,
while the unreasonable one persists in trying to
adapt the world to himself
CULTURE
Culture is the "lens" through which you view the
world.
It is central to what you see , how you make
sense of what you see and how you express
yourself.

CROSS CULTURE
It is a study that looks at how people from
differentculturalbackgrounds communicate, in
similar and different ways among themselves, and
how they endeavour tocommunicate across cultures.
CROSS CULTURE COMMUNICATION 4/10/17 2
 The study of cross-cultural communication
was originally found within businesses and
government, both seeking to expand globally.

Businesses began to offerlanguage

trainingto their employees and programs
were developed to train employees to
understand how to act when abroad.

International literacy and cross-cultural

understanding have become critical to a
countrys cultural, technological, economic,
and political health.

CROSS CULTURE COMMUNICATION 4/10/1 3

7
IMPORTANCE OF CROSS CULTURE

Cross border movement of people, goods and

data brings more and more cultures into
contact with one another and increases the
potential of cross culture communication.

Major reasons being :

Job Opportunities
Improves the contribution of employees in
a diverse workforce
Sharing of views and ideas
Talent improvisation
4
An understanding of diverse market 4/10/17
CULTURAL
CLASSIFICATION - HALL
LOW CONTEXT IN BUSINESS
Business before friendship
Credibility through expertise & performance
Agreements by legal contract
Negotiations efficient

HIGH CONTEXT IN BUSINESS

No business without friendship
Credibility through relationships
Agreements founded on trust
Negotiations slow & ritualistic
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FUNDAMENTAL DIFFERENCE

Attitudes
Communicati toward
on Styles conflicts

Decision Approaches
making style to knowing

CROSS CULTURE COMMUNICATION 4/10/17 6

 BELIEFS VALUES

EXPECTATIO
ATTITUDE
N

CROSS CULTURE COMMUNICATION 4/10/17 7

FEW EXAMPLES
Eye Contact

In some cultures, looking people in the eye is

assumed to indicate honesty and
straightforwardness; in others it is seen as
challenging and rude.

In USA, the cheapest, most effective way to

connect with people is to look them into the eye.

In South Asian and many other cultures direct eye

contact is generally regarded as aggressive and
rude.
CROSS CULTURE COMMUNICATION 4/10/17 8
 Gesture

i. EGYPT be patient
ii. ITALY What exactly do
exactly mean ?
iii. GREECE Thats just
perfect

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OBSTACLES IN CULTURAL
COMMUNICATION
Values and attitudes: The manager may
have different values than his or her
employees or the employees may even have
different values and attitudes. At the end of
the day it is the task that has to be completed
and having different values and attitudes can
be overcome if all employees all share a
common vision and goals.
Apprehension: The manager may not have
enough knowledge about how to deal with
diverse employees in a specific situation.
This may result in misunderstandings
CROSS CULTURE COMMUNICATION
and
4/10/17 10

even conflict in the business. The manager

 Ignorance: Managers should never assume
that all employees are similar.
Communication should never be offensive to
employees of a different cultures because of
ignorance. That is why it is so important that
managers should know how employees differ
in terms of their own cultures.

Racism: The danger of racism or prejudice

towards employees because of their race is
that it can be conscious or unconscious,
intentional or even unintentional. It is
11
important that a manager should never show
SAFETY MEASRURES IN CROSS
CULTURE COMMUNICATION

1. Avoid Negative Questions

2. Take Turns
3. Be Supportive
4. Check Meanings
5. Avoid Slangs
6. Maintain Etiquette

CROSS CULTURE COMMUNICATION 4/10/17 12

ENHANCEMENT OF
CROSS CULTURAL
COMMUNICATION
Understand the differences; act on the
commonalities.
-Andrew Masondo
SKILLS

Respecting Differences and Working Together

Building Trust Across Cultural Boundaries

Understanding Body Language

Connecting with people

CROSS CULTURE COMMUNICATION 4/10/17 14

THANK YOU