@matt_siltala

2
@matt_siltala
 3
@matt_siltala
 4
@matt_siltala
 5
@matt_siltala
 6
@matt_siltala
Your message
Your audience

7
@matt_siltala
 90% of information submitted to the
brain is visual
Visual images process 60,000 times
faster {we are talking in nano
seconds here, but still}
40% of people respond to visual
information over print
For the rest, visual
information reinforces
the message
@matt_siltala
65% of the population are visual
learners-pictures reinforce text
Videos on landing pages
increase conversions by 90%
Posts with visuals receive 94%
more page visits and
engagement
60% of consumers are more
likely to click on a business
whose images appear in search
results
8
 Visual images process
90% 60,000
of information
submitted to the times faster
brain is visual (we are talking in nano seconds
here)

40%
of people Visual information
respond to visual reinforces the
information over print message

9
@matt_siltala
 Humans are not

for written language.

.
Says neuroscience and reading
researcher, Maryanne Wolf

10
@matt_siltala
 11
@matt_siltala
 65%
of the population
are visual learners-
pictures reinforce
text

12
@matt_siltala
 Videos on landing
pages increase
conversions by

86%

13
@matt_siltala
 Posts with visuals
receive

94%
more page visits
and engagement

14
@matt_siltala
 Weve actually
developed a

language
of images

15
@matt_siltala
 16
@matt_siltala
 17
@matt_siltala
 complex
judgements and
analyses are going
on

18
@matt_siltala
 complex Your audiences are
judgements and sophisticated
analyses are going
on

19
@matt_siltala
 20
@matt_siltala
 They are engaged

21
@matt_siltala
 They like to contribute
and share content

22
@matt_siltala
Social Media allows
a platform to engage
with others

23
@matt_siltala
 Visual content is important in
their lives (photo and video)

24
@matt_siltala
 70,000,000 Pinterests numbers
Pinterest Users arent public
(most are women in the US)

25
@matt_siltala
300,000,000 60,000,000 200,000,000
Instagram Photos shared Active monthly
Users every day users

26
@matt_siltala
120% INCREASE 216.7 MILLION 99.7 BILLION
in active users Blog posts Blog posts
on Tumbler (as of Dec 28, 2014)
(from May to Nov 2014)

27
@matt_siltala
 Growth in
members
120%
111%

Growth in
Active users
64%

57%
54%
45%
36%
27%
26% 25%
18%
13% 16%
12% 6% 2%

28
@matt_siltala
 29
@matt_siltala
Before After

30
@matt_siltala
 31
@matt_siltala
 Sharp, interesting
images

32
@matt_siltala
 Bright colors,
sharp contrast or
stylized images

33
@matt_siltala
White background
with a clean subject
is most visible

34
@matt_siltala
 Have a good
graphic designer.
It saves time in
The long run!

35
@matt_siltala
 36
@matt_siltala
 Good visual content

gives them gets to the saves your simplifies

a main idea punch line audience time by complex info
highlighting
important info

37
@matt_siltala
 38
@matt_siltala
know your find their be social include
audience niche valuable
content

39
@matt_siltala
 Know your audience

Surveys Call them

Keep track of Thank them

data

40
@matt_siltala
 Find their niche

Tumblr is emerging as a formidable social media site

for marketing
Fastest growing in new active users
Perfect for multimedia and visual posts
Visuals with short text are key
Create a Tumblr blog focused on the same interests as
your potential customers
Follow users with the same interest as your
business/Tumblr blog
Easier to gain a following by following others first

41
@matt_siltala
 Pictures of products are a
natural fit on Tumblr

Im in a chillin mood today.

Found it here (link).

42
@matt_siltala
Be Social

Social media interactions should focus on

the SOCIAL
Social media is a platform for connection
and conversation
Interesting and relevant visual content on
social media gets you noticed

43
@matt_siltala
 Include valuable content
Because youve taken time to get to know
your audience, you know what is valuable to
them:

funny
thought-provoking
useful
discounts

44
@matt_siltala
 A picture is worth a thousand words...
...just dont forget the caption!

45
@matt_siltala
Visual content works
with copy

The visual content draws your audience

in
The text keeps them engaged
People always look for the caption to tell
them what they are seeing
Fabulous Headlines are essential
Interesting copy is a must--even if it just
gets skimmed

46
@matt_siltala
 Make a connection
Encourage comments
Encourage shares-fun
content people want to bond
over
Call to action

47
@matt_siltala
Call to action
A simple call to action helps YOU pinpoint what your
goal is with visual content and helps your AUDIENCE
(potential customers) know how to respond:

Share your own adorable pet photo

Whats your favorite cat?
Know someone whod like this article?
Share it!
Follow us on ____
Buy now and save $___

48
@matt_siltala
@matt_siltala