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PRESENTED BY

ALOK (U309005)
à  BIBHUSHREE (U309013)
INDU (U309021)

   à  MAYURI (U309029)
PRIYA (U309037)
ROHITA (U309045)
SIMI (U309053)
ANUBHAV (U309061)

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Background of case
‡ RAJIV JAIN(College recruitment staff in Control Data
Corporation).
‡ Company open recruitment in entry level position for accounting,
engineering and marketing.

‡ 540 Preliminary interviews on 18 different campuses.


‡ 136 follow up interview.
‡ 71 invited for the company paid visit.
‡ Only 4 students accepted the offer(6% acceptance rate)
‡ Company had 60% acceptance rate.

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‰UESTIONS
1. What are the problems
Jain is facing in
attracting and retaining
talent?
2. What role do you think
benefits play in the
employment decision of
a new college graduate
3. What suggestion would
you make that might
improve Rajiv¶s
acceptance ratio?

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Problems faced in attracting and retaining

‡ ÷   
    
      
   
  
 
       
 
      
   
        
  
o !       
o 
     

     
      
  

    

        

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Contd««
‡ Lack of experience in the new role offered to
him.
‡ The lengthy recruitment process is handled by
him single handedly without being accompanied
by a team.
‡ He might be conducting campus recruitments in
different tiers of colleges, hence changing
strategies is important.

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Role of benefits play in the employment
decision
BENEFITS

Less important Important Very important


o PENSION o PROMOTIONAL o CASH IN HAND
o PF SCHEMES o CTC
o MARRIAGE o TA o JOB PROFILE
ALLOWANCE o DA o COMPANY
o HOSPITAL HIERARCHY
o àHILDREN¶S
ALLOWANCE o SODEXO
EDUàATION
o TUTION
FUND o ACCOMADATION
REIMBURSEMENT
o VACATION

o TRANSPORTATION

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Role of benefit
‡ HE WILL WILLINGLY JOIN THE JOB WITH
INTEREST AND ENTHUSIASIM
‡ BENEFITS ARE USED TO DRAW
ATTENTION/ ATTRACTION
‡ IT IS USED FOR RETENTION
‡ MOTIVATION LEVELS WILL BE GOOD
‡ WILL BE LOYAL
‡ WILL TAKE INITIATIVES IN DOING A JOB
‡ HE WILL ALSO RECOMMEND HIS
FRIENDS OR OTHER KNOWN PEOPLE TO
JOIN THE JOB

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‡ Focus on short-term and immediate benefits
rather than future benefits
‡ Career growth and prospects should be spelt out
clearly
‡ Emphasize on the conducive work environment
at CDC.
‡ Using success stories to woo candidates- citing
examples of successful almuni

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Contd«..
‡ Wrapping up the recruitment process as soon as
possible an d reducing the time lag between short listing
process and company paid visit.
‡ Assigned a trained team rather than an individual for the
recruitment job.
‡ College recruitment staff training for Rajiv
‡ Creating point of difference ±how does CDC stand apart
from other companies.

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