Good

Morning
 Research Methodology

Research is an art of scientific investigation. Research as a

systematized effort to gain new knowledge. A movement
from the know to the unknown. Research is the search for
knowledge through objective and systematic method of
finding solution to a problem.
 Objectives of Research
1 To gain familiarity with a phenomenon or to achieve
new insight into it.
2 To portray accurately the characteristics of a particular
individual , situation or a group.
3 To determine the frequency with which something
occurs or with which it is associated with something
else.
4 To test a hypothesis of a causal relationship between
variables.
 Motivation in Research

1 Desire to get a research degree along with its

consequential benefits.
2 Desire to face the challenge in solving the unsolved
problems.
3 Desire to get intellectual joy of doing some creative
work.
4 Desire to get respectability.
 Type of Research

A Descriptive vs. Analytical:-

Descriptive research:-
It includes surveys and fact-finding enquiries of
different kinds. The main characteristic of this method is that the
researcher has no control over the variables. He can only report
what has happened or what is happening.
For e.g. frequency of shopping , preferences of people.

Analytical research:-
In this type of research,the researcher has to use facts
or information already available and analyze these to make a
critical evaluation of the material.
 Type of Research
B Applied vs. Fundamental:
Applied research:-
It aims at finding a solution for an immediate problem
facing a society or an business organization. The central aim of
applied research is to discover a solution for some pressing
practical problem.
For e.g. marketing research or evaluation research.

fundamental research:-
This is mainly concerned with generalizations and with
the formulation of a theory. Research studies, concerning
human behaviour carried on with a view to make
generalizations about human behaviour.
 Type of Research

C Quantitative vs. Qualitative:-

Quantitative research:-
It is based on the measurement of quantity or amount.
It is applicable to phenomena that can be expressed in terms
of quantity.

Qualitative research:-
It is concerned with qualitative phenomenon relating to
quality or kind. it is specially important in the behavioural
sciences where the aim is to discover the underlying motives of
human behaviour.
 Type of Research

D Conceptual vs. Empirical:-

Conceptual research:-
It is that related to some abstract idea or theory. It is
generally used by philosophers and thinkers to develop new
concept.

Empirical research:-
It relies on experience or observation alone, often
without due regard for system and theory. we can also call it as
experimental type of research.
 Significance of Research

1 Research an aid to economic policy, has gained added

importance , both for govt. and business.
2 Research can devise alternative policies and can as well
examine the consequences of each of these alternatives.
3 Decision-making may not be a part of research , but research
certainly facilitates the decision of the policy maker.
4 Allocation of nation’s resources.
5 Research is collecting information on the economic and
social structure of the nation.
6 It also solving various operational & planning problems of
business & industry.
7 Marketing research is the investigation of the structure and
development of a market for the purpose of formulating
efficient policies for poor, production and sales.
 Importance of Knowing How
Research is Done
1 The knowledge of methodology provides good training
specially to the new research worker and enables him to do
better research.
2 The knowledge of research methodology is helpful in various
fields such as govt. or business administration , community
development .
3 It enables use to make intelligent decisions concerning
problems facing us in practical life at different points of time.
4 It helps the consumer of research results to evaluate them and
enables him to take rational decisions.
Thank you