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Chanrs@ms68.hinet.

net 0955-268997
http://mypaper.pchome.com.tw/chanrs












MTP
.Peter F. Drucker





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(Product Portfolio Strategy)

(2~30
)

25% 70% 5%
= +++

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A
B
A
B
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13
4Ps + 2Cs + 4Os



Price Mix Product Mix



Competitors

Object

Costs
Objectives
Organization

Operations


Place Mix
Promotion Mix




















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ERP


B2B
B2E SCM

KM
EIP B2C POS
EC
CRM




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7C

content

context community
Customi-
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communicati connection
on

commerce

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PPC
Google Fb

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