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.Peter F. Drucker
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(Product Portfolio Strategy)
(2~30
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25% 70% 5%
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13
4Ps + 2Cs + 4Os
Price Mix Product Mix
Competitors
Object
Costs
Objectives
Organization
Operations
Place Mix
Promotion Mix
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ERP
B2B
B2E SCM
KM
EIP B2C POS
EC
CRM
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23
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content
context community
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communicati connection
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PPC
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