Professional Documents
Culture Documents
Pon Vinothan
Kamlesh Kumar
Pughal Sriram
Oliver
Joel
Ankit Gaikwad
Naru Kiran
Agenda
Introduction
Learning theories discussed
Need for Self-Actualization
Expectancy Theory
Influence of Reference Group
The Elaboration Likelihood Theory
Defense Mechanism in Personality
Halo effect
Introduction
His friend says that, his father wont invest he is saving for his
sisters marriage, When guru asks him, he replies 25k, so guru
makes up his mind to marry his friends sister
1. Expectancy the belief that your effort will result in your desired goal.
(Get Guru the desired money for starting the business)
2. Instrumentality the belief that you will receive a reward if you meet
performance expectations (is he marries his friends sister he will get the
money for dowry)
3. Valence the value you place on the reward (Business is always capital
intensive in the beginning thus, Guru has high value for the dowry
money)
Scene 3
Guru comes to Mumbai, at want to trade in cloth business. But without
being a member of the Union it is impossible to trade.
The cloth Union in Mumbai was the reference group that had the
privileges of participating in trading.
Scene 4
KK Menon IAS officer seals the cloth market under the influence of Arzan
Contractor the ex-head of the cloth union. In order to pursue KK Menon,
Guru unloads all his Kela silk cloth which he had purchased earlier in
Menons home. Finally under the fear of facing corruption charges KK
Menon lifts the ban on cloth trading
Guru: Kamlesh
Arzan Contractor: Kiran
Arzan Contractors Father: Ankit
Theory
Defense Mechanism in Personality
Guru: Kamlesh
Theory
Halo effect