Communication Objective

Marketing Objective

Business Objective
 MV Songs TVC
Talk show
Hashtag #Nhlni

Stickers
Poster

Newspapers
Social
Medias
Conference

Opera show
Websites
 Definition of Family
Freestyle

Comics
KOLs
 Why this campaign success?
- Insight: Family is the most important part in everyone life. However, it is so hrad to say how we appreciate our family.
- to freely define what a family really means in their own language, instead of boring the audience with either traditional
family definitions.
- develops thoughtful tactics: KOLs reach to carious consumer segments; suitable channels; digital platforms (microsite,fb,
youtube with relevents activities (poster creation, Vlogs), operashow => good impression on all its targeted customers.
=> Win consumers heart! Stands out from other family brands to become a modern soymilk brand.