Professional Documents
Culture Documents
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Introduction
In 1881, Thomas Cook started its
India operations, with its first office
being set up in Kolkata.
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How should be the CRM for Travel Industry????????
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“...Customers now take the basics for
granted and increasingly want a
company to desire to help them
[and] to treat them in a personal,
caring way.”
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CRM for Travel Industry……………`
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There are many means of achieving these goals, including:
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Utilizing multiple alternate channels for marketing, sales and service
transactions in order to improve service and reduce cost
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Company offers several services to its customers
Corporate Travel management
Visa services
Cargo
Travellers Cheques
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Thomas Cook – Travel Company- CRM
In 2004 and 2005 respectively, the quality management and the campaign
management were launched as separate sections of the company.
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contd………….
With the help of the CRM tool “Personal Travel Page” by Traveltainment,
Thomas Cook provides potential customers with individualized information
and personalized offerings.
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Ladder Loyalty
Motivate by differentiating
and providing value added
benefits
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Brothers Path for Thomas Cook
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More for Customer Relationship………………….
INTERACTION
Website Management
The website can be an important vehicle for communicating information
such as:
Customerization
Online booking
Cruises
Offers
Thomas Cook has launched a customer ratings and reviews service on its
own websitewww.thomascook.com to provide a trusted resource for
customers researching and booking holidays.
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Thomas Cook Expands Use of RightNow for Agent Support
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Loyalty Program Management
• Thomas Cook offers credit card in association with ICICI Bank Limited
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Campaign Management
Cruise Thomas cook launches 2010 campaign with cruise week special
Thomas cook (26 December) rolled out its new TV ad featuring ex-England
footballer Jamie Redknapp and former pop star wife Louise Redknapp
Thomas Cook Works With Edelman Public Affairs To Campaign For A New
Bank Holiday
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Feature & Function Promotion
Vouchers
Corporate tours
Lola promotional staffing team hits the streets recently to promote the
new Thomas cook holiday scratch card
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Recommendation
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Segmentation
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Campaign Management
Simple, one-time email “blasts”, to newsletters sent in multiple languages, to
complex, recurring event-triggered campaigns.
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Conclusion
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Thank You..
Neha 24
Pavan 26
Vishal 31
Sneha 85
Mansi 96
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