Prof.

Dilip Jain
BMS, MMS (Marketing), MAJM
1. The personnel perspective
The firm hires people, but the focus is not on
development
2. The compensation perspective
Firm uses bonus, incentives etc to reward
performance
3. The alignment perspective
Firm does see the human capital as an asset but
does not invest in utilizing the capabilities of the
same
4. The high performance perspective
Firm views human resource as an integral element
of the firms strategy implementation.
HRM in Retail Involves:

Identifying various roles in the organization

Recruiting the persons with the right attitude
to fit the jobs
Training
Motivation of employees
Evaluation of employee performance
 Buying and merchandising

Store management and operation, and

Technology support
 Newspaper advertisements
Visits to colleges
Existing employees
References
Recruitment agencies
Websites
Screening of Resume
Personal interview
 Introducing new persons/ staff into the
organization

Training of sales staff

Training of staff/personnel for skill

enhancements
 Communication skills
Product knowledge
Company policies on returns and exchanges
Knowledge of the workplace
Market awareness
Personal grooming
 The organization culture

The rewards and recognition

The monetary benefits

Prospects for growth and job enrichment

 Through goals that have been set
Factors affecting creation of organizational
structures, are:
Scope and scale of operation, viz local,
regional, national or international

Types of products sold

Type of departmentalization, i.e. functional,

product wise or geographic
Functions as per Mazur Plan
Control
Publicity
Operations
Merchandising