Professional Documents
Culture Documents
Management 2e
Tapan K. Panda
Sunil Sahadev
Sales Organization
unity of command
hierarchy of authority
stability and continuity
coordination and integration
homogeneity
objectivity
specialization
Mr. Chandrakant
VP (Sales)
Consumer
market Institutional
market Corporate
market
Regional
Distributors Consumer
Retailers
Consumers
20 Salespeople
Vice President
(Marketing)
Customer
Technical
Sales Marketing Manufacturing
Support