m


BY :-
Pranay Gupta
 BRAND HISTORY
uÚ
  
 

uBy 1913 it had become the company's best

selling line
 6 SSAG STRAT GY
uwo remind people that there is a child in
every adult!!

uEmotions

uwhe real taste of India.!

ADV RIS 6 NT STORYBOARD

whe film opens on

Amitabh Bachchan
singing an old Finding the song
romantic number. melodious his whe admiration
chauffeur remarks, reminds him of having
³d
 
 something ³
´
  , Sir.´ and he tells the
chauffeur to stop the
car.

Õ
w Ad Indx/www.iBankLive.com
Bachchan hurriedly
gets out of the car and his spirt rises from
on his way bangs the body and
against a pole. As he proceeds in search
lies unconscious on of ³
´. He goes Finding him
the ground... to a shop and asks unresponsive to the
the owner for request the spirit
Cadbury Dairy Milk. gets into the body of
a girl. With a
complete change in
her personality...

Õ
w Ad Indx/www.iBankLive.com
...the girl now
approaches the shop
and in the heavy, manly ...her out the desired
voice commands, ³, thing. With pleasure the Satisfied, the
Cadbury Dairy Milk girl gets on to enjoy the spirit gets back
.´ Receiving the chocolate.
 ³
 into its own body.
shock of his life the     whe ad ends as
owner hands... d 
 . Bachchan walks
Cadbury Dairy Milk.´ away concluding,
³  ,´
as his shocked
chauffeur looks
on

Õ
w Ad Indx/www.iBankLive.com
 6 DIA STRAT GY
m
  welevision ,Print Media ,
Posters Sheet metal dispensers ,jars
visicoolers ,vending machines ,
amusement parks.

B.
  
 Low cost advertisements

 6ARK T SHAR
uCadbury¶s Dairy Milk (CDM) is its
flagship brand, having a market share of
30% and average daily sales of 1 million
bars in India.

uNestle  18 % - 20% (MARKEw SHARE)

uAmul  15 % (MARKEw SHARE)

 SHAR OF VOIC

whe total percentage that
you possess of the particular niche,
market, or audience you are targeting.

EXAMPLE 
ANOTH R WAY OF LOOKING AT
SOV:
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S E  V E (S
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 BRAND FINANCIALS
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 SITUATION ANALYSIS
u Nature of demand 

uExtent of demand 

uNature of competition