FINAL COMMUNICATION PLAN PRESENTATION

October 17th, 2017

 Business Team

Johnny Wilson Shujuan Lyu Jack Morgan

Marianna Martinez Jonathan Quinn

Purpose- Agenda - Situation - Background and Analysis -Recommendations - Response-- Questions

 Purpose

IBMs perception of Reality for IBMs

VS
stakeholder value stakeholders.

Purpose - Agenda - Situation - Background and Analysis -Recommendations - Response- Questions

 Agenda

Key Issue Situation Background & Research Recommendation Closure

Analysis and Response
Purpose- Agenda - Situation - Background & Analysis - Recommendations- Response - Questions
 Situation

Internal External
Narrative Narrative

Cut-Throat
Job for Life Environment

Purpose- Agenda - Situation - Background & Analysis - Recommendations- Response - Questions

 Background & Analysis
Key Issue :
IBMs
Perception
Vs
Our
Stakeholders

Challenge
and Opportunity
Problem

Domestic Retention Employees and Public

&
Potential
Recruitment

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

 Research

Significance of the Issue

Stakeholder Groups
Primary & Secondary Research
regarding Job Security

Purpose- Agenda - Situation - Background & Analysis - Recommendations- Response - Questions

 Communication Plan

Directional Cross-Department Repurpose

Transparency Opportunities U.S. Career
Page

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

Directional Transparency

Sincere
Responses

Trust Justification

IBMs direction:
Communication
Report
Procurement

Employee Centric Managerial

Communication Training Programs
Report
 Communication Plan

Cross-Department Repurpose
Directional U.S. Career
Opportunities
Transparency Page

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

Cross-Departmental Opportunities

Currently more than 25,000 open positions at IBM

Training for stellar employees in declining departments
70,000 employees gone in 2015
Procurement

Employee Centric Cross

Communication Departmental
Report Training Programs
 Communication Plan

Cross-Department Repurpose
Directional U.S. Career
Opportunities
Transparency Page

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

Repurposing U.S. Career Webpage
 What
Whatcan
canyou
thedopower
with
the
of IBM
power
do for
of IBM?
you?

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

 Potential Budget

Research and Investment for

Development the future
Funds

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

 Return on Investment

Establishing Higher morale Improvement

Trust in the of IBMs
Workplace Image

Diminish Disconnect
Between Our Narrative

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

 Timeline of Implementation
First of several First employee Realize ROI, closing the
employee centric training program gap between our internal
communication reports rolled out and external narrative
issued disconnect
December October December
31st, 2017 1st, 2018 31st, 2025

November March January

1st, 2017 31st, 2018 1st, 2019
Website is repurposed in First managerial Employees eligible for
order to emphasize training program cross-departmental
employee value rolled out transfer

Purpose- Agenda - Situation - Background & Analysis - Recommendations - Response- Questions

 Communication
Report

Communication
Plan
Repurpose Training
Webpage Programs

Job
Opportunities
 Communication
Report

Communication
Plan
Repurpose Training
Webpage Programs

Job
Opportunities
 Communication
Report

Communication
Plan
Repurpose Training
Webpage Programs

Job
Opportunities
 Communication
Report

Communication
Plan
Repurpose Training
Webpage Programs

Job
Opportunities
 Communication
Report

Communication
Plan
Repurpose Training
Webpage Programs

Job
Opportunities
 Communication
Report

Communication
Plan
Repurpose Training
Webpage Programs

Job
Opportunities
 Communication
Plan

Repurpose
Directional Cross-Department
U.S. Career
Transparency Opportunities
Page
Thank you for your time