Welcome to

our
presentation
 Presentation Topic

How management contributes to

promote a business performance
and build competitive advantages?
 Presented by
Md.Mehedi Hasan 2009-3-10-076
Md.Nazmul Hasan Bhuyan 2009-3-10-022
Md.Saddam Hossain 2009-3-10- 031
Amit Saha 2009-3-10-024
Presented to
Zahidul Karim
Lecturer
Department of Business Administration
East West University
 Warid Telecom
International Ltd
 Introduction
Warid Telecom is one of the fastest growing GSM
(Global System for Mobile Communication) mobile
company in Bangladesh with over 3 million subscribers
and coverage 64 districts all over Bangladesh

Warid launched its services in Bangladesh on May

2007. Within 70 days of launch Warid claims to have
attracted more than 1 million users

Warid is working in different countries like:

Bangladesh
Pakistan
Uganda
 Company Overview
Warid Telecom International Ltd. is a GSM-based cellular
operator in Bangladesh. Warid was the sixth mobile phone
carrier to enter the Bangladesh market, and launched
commercial operations on May 10, 2007. Warid Telecom
International LLC, an Abu Dhabi based consortium, sold a
majority 70% stake in the company to India's Bharti Airtel
Limited for US$300 million.
Bharti Airtel Limited will take management control of the
company and its board, and will relaunch the company's services
under its own Airtel brand. The Bangladesh Telecommunication
Regulatory Commission approved the deal on Jan 4, 2010.
On July 19, 2007 Warid Telecom announced in major dailies of
having achieved one million subscribers in the first of 70 days
of operation. As of December, 2009 Warid has secured 2.99
million subscribers and is ranked fourth among the six
operators
 SWOT Analysis
of
Warid Telecom International Ltd

Strengths
Weakness

Opportunities
Threats
 SWOT Analysis

Strengths
The strong network
Superior product quality for customers
Extra features and services
More consumer oriented marketing
Low cost provider regarding its competitor
Strong financial base
Good packages among customers
Committed and efficient staff
 SWOT Analysis

Weakness
Less time in market as compared to major
competitors
Less coverage to major competitors
Warid telecom faces coordination problem of
Management system
Lower number of human resource.
Less advertisement on broadcast media than
competitors
 SWOT Analysis

Opportunities
Growing industry
Quality consciousness in people
Warid can use the image of multinational
organization
Introduction of new technology and services
Expand the market in the rural area.
Warid can use the experience strong network
facilities
 SWOT Analysis

Threats
Existing competitors
Unstable political system
Package rate of competitors
More experienced staff in other cellular
companies
Network spread is small as compare to
competitors spread
High public expectations
Management Function

Planning
Organizing
Staffing
Leading
Controlling
 Management Function

Planning
 WARID aims to climb on the top of the telecommunication sector by the
next three to five years
 Initial plan is to acquire over 14 million customers in four phases
 Have a plan to set coverage to 64 districts in the Bangladesh

The Planning Process

Goal:
 WARID aims to climb to the top of the telecommunication sector by the
next three to five years.
Plan:
 New initial plan is to acquire over 14 million customers in four phases
 Have a plan to set strong network coverage to 64 districts in the
Bangladesh
 Management Function

Planning
Mission statement of Warid Telecom
“WARID is committed to serve the need of the community
by providing services of superior quality at a fair price to
our customer; to do this so as to earn adequate profit,
which is required for the enterprise to grow all over
Bangladesh; and by doing so becoming the market leaders
in the country.”
Vision of Warid Telecom
“To be the leading national communication provider with a
strong international presence”
 Management Function

Planning
Decision Making Process
1.Normative decision- making process
2.Descriptive decision- making process
Approval of Decision
The major decisions are made by the board of directors then they
analyze on the basis of market, competitors customers,
opportunities internal structure of organization.

And then CEO approved finally then that major decision implement.
 Management Function

Organizing
Human Resources:
 High skilled people and professional people
 Electrical Engineers
 Telecom Masters and Engineers
Non Human Resources:
 Warid Telecom Selects Motorola to Deploy Extensive GSM
Network in Bangladesh and in Uganda Warid Telecom
 Warid is also arranging the gateway from Wateen telecom for
international calls.
 Management Function

Organization Structure
Chairman

Board of
Directors

CEO
General
Managers

Senior
Managers

Managers

Assistant
Managers

Executive
 Management Function

Organizing
Organizational Departmentalization
 Human Resource Department
 Product Management Offices (PMO)
 Product and Services Department
 Research and Development Department
 Logistic Distribution Department
 Sales and Marketing Department
 Finance Department
 Customer Care Department
 Information System Department
 Engineering Department
 Management Function

Staffing

1.Selection and recruitment

2.Training programs
3.Other HRM policies
 Management Function

Staffing
1.Selection and recruitment
 Planning & Recruiting
 Internal Sources
 External Source
 Selecting Employees
2.Training programs
There are two types of trainings given to the employees. The types
and their durations are given below:
 For Local Trainings (maximum 1 weeks)
 For Foreign Trainings (maximum 2-4 weeks)
 Management Function

Staffing
3.Others HRM policies
 Providing Equal Employment Opportunity and a Safe
Workplace
 Job Design
 Customer Services
 Job Evaluation
 Salary Structure
 Compensation and Benefits
 Employees Conduct and Ethics
 Management Function

Leading
Performance awards for excellent
performance
Healthy refreshment to the employees
Cool and pleasant atmosphere of working
Compensation and Benefits
Different types of bonuses
Gifts on different occasions
Excellent packages or salaries
Pick and drop services
 Management Function
Controlling
They are following the strict rules and regulation in the performance of
their employees. They are capturing the activities by hidden cameras and
by performance appraisal. They have the strict controlling team to look
after the different activities which are performing in the organization
daily.

 For evaluation and control WARID should conducts a comprehensive audit of

all the depts.
 comparing the current results to that of company objectives .They get
comprehensive information from all the departments carefully and its
analysis is conducted with great care.
 The results are analyzed with great emphasis on the company’s behalf.
 If there appears any deficit then revise their strategies implement them
and then get the results and if there are no loopholes found they continue
to implement that strategy for the specified period of time.
 This evaluation conduct twice a year.
 Warid Position in
Growth Share Matrix
 Competitive Advantages
 Warid presents the most powerful 64K SIM. Apart
from the special WARID menu‚ the 64K SIM gives its
users added flexibility to store up to 500 numbers and
50 text messages.
 Warid offers different packages for each consumer
market. You can choose any option that best suits you.
 Warid offers its customers the lowest call rates as
compared to other companies in the market.
 Warid offers customizable voice and VAS packages.
 You can enjoy just Tk0.29 in which you may call to
maximum 6 Warid numbers.
 Warid Telecom International Ltd
Findings

Reception
 The Greeters are not welcoming
 The Queue Machine was not working properly

CSR Performance
 Attitude of the CSR are not friendly & welcoming
 The way of Talking of the CSR are failed to ensure good
Customer Experience
 CSR are not proactive
 CSRS are not attentive to the customers and most of the cases
more interested in
 side talking, SMS Checking
 There is a significant Lack of Product Knowledge
 Recommendations
With some changes at higher level including advisor to CEO, G.M Marketing
much has improved this year in Warid Telecom market rating. Warid
Telecom certainly has potential to capture good market and to give tough
time to the competitors, but for this at least following steps should be
taken
 Warid telecom is offering cheap rates for its prepaid and postpaid
customers as Compared to its competitors but the main area they are
lacking is the way to Communicate it to customers.
 Network should be enhanced to much more cities.
 there should be consistency of brand ambassadors, jingles, colors and
graphics in their print and electronic media ads to create strong
brand recognition.
 More regional departmentalization should be there, so as to create
strong presence and market analysis at regional levels.
 More staff to should be hired in some departments to meet the
requirements.
 There should be more decentralization and employees should be
encouraged for their ideas.
 Compensation and benefits plans should be revised, as it can be used
as a very important tool to create motivation in employees .
 Conclusion
Warid telecom is committed to distinctive quality and unparalleled
customer service in all aspects of their business. The success of
Warid telecom is determined by the success of unified team
operating in their organization. They have to earn trust and respect
of their customers everyday in order that the customer makes the
decision to choose their services. Their success is guaranteed by
creative, productive employees who are empowered to make
suggestions. Their jobs are designed to fulfill their mission. The
primary goal of Warid telecom is to live their vision and continue to
be an industry leader. They achieve this through dedicated hard
work and commitment from every employee. It is the desire of
Warid Telecom management , from top to bottom, to have every
employee succeed in their job and assist in achieving their goals.
The
End
?