For successful persuasive

business communication
requires open minds and
mutual respect , regardless of
size and industry.
 UNDERSTANDING THE AUDIENCE
ADDRESSING AUDIENCE
INTERESTS AND OBJECTIONS
CHOOSING THE RIGHT MEDIUM
TAKING TIME TO LISTEN
BUILDING STRONG
RELATIONSHEEP
 Effect by unify your team and encourage
 Willbe more efficient about by writing
speaking engagement
Want to say people obsess first
 Address the audience need values and
desire
Important to your audience, they will like
them, understand them and will be more
respective
 Grab the attention
Try to make surprising fact
 Demonstrate your credibility and
authority
Proof the credibility
 TOCREATE PERSONAL
CONNECTION AND EYE CONTACT
USE THE RIGHT MEDIUM OF
COMMUNICATION
 Determined The purpose and identified
the audience will be select most
appropriate message
 INDIRECT
APPROACH
.
DIRECT
APPROACH
 Requires background information and
details
Receptive our idea
Analyze oriented
 Require little background information
Receptive the message
Results oriented
 WHAT IS AIDA?

Theacronym AIDA is handy tool for

ensuring
 Gadgets
(laptops,
Phone,
etc.) Cars

House
 The Interest and Desire part of AIDCA
modal go hand-to-hand. As youre
building the readers interest, you also
need to help them how want youre
offering can help them in real way. The
main way of doing this by appealing to
their personal needs and wants.
 Create an Atmosphere of Inspiration.
(E.g. Noval)
Motivate people.
The right offer is put in front of the right
person at the right time. (E.g. Nokia 8)
Unique. (E.g. Dual Camera)
Avoiding the perception of hard-selling
or spamming.
And maintaining goodwill.
 It
meant to convince the reader that He
or She is safe to secure in making
purchase and that it is not a cat in the
bag offer. By now the reader attention
has been caught, his interest stirred and
a desire awakened, and finally his last
skeptical Suspicious are evaporated by
convincing Him it is safe and secure
purchase.
 Answer the Question
Tell benefits
Explain step-by-step
Evidence to verified
 Finally, be very clear about what action you
want your reader to take rather than just
leaving people to do for themselves without
leaving the you attitude behind. Lay out the
action you want taken in terms that benefit
the reader.
 Remind the audience of the benefits they can
expect.
Be firm and Explicit.
Dont assume they know intuitively what must be
done.
Provide the audience with all that they need to
take action easily. Include deadlines, contact
information, provide assistance if necessary.
And give them some incentives to take action
quickly. (For example: Hurry, there is an
additional 10 % discount if you register in the
next 24 hours! .)
 Conflicts can be in relationship, personal or
professional life.
Conflicts are normal, natural and necessary
for growth and development.
Some conflicts enhances there effectiveness
also as:
i. Caring about others.
ii. New information one gets in the
communication.
 Organizational conflicts or workplace
conflicts is a state of discord caused by the
actual or perceived opposition of needs, value
and interest between people working
together.
It is a disagreement by individuals or groups
which can center on factors ranging from
resource allocation and division of
responsibility.
 In todays world conflicts are natural and
normal.
Five strategies for managing conflicts are as
follows:
i. Collaborating
ii. Compromising
iii. Competing
iv. Accommodating
v. Avoiding
 Collaborating:
It is a win-win situation.
It is based on an assumption to meet ones need.
Team work and co-oporation helps everyone
achieve their goals.

Compromising:
It is a win/lose situation.
It provides outcome of his/her original position.
Compromise works out with:
a. People of equal status.
b. Goals are important.
 Accommodating:
It is a lose-win situation.
It maintains harmony and is hard to defend
sacrificing ones principle.
It protects relationship.

Competing:
The only way for one party to reach its goals is to
overcome the other.
When goals are important one must use power to
win.
 Avoiding:
One can avoid whenever they want.
Postpone or step aside.
It can be used in when :
a. The conflict is small.
b. There is no time to solve the conflicts.
c. You see no concerns.