Anatomy of a

Printed Page
Third Quarter
Can you
recognize me!
Can you recognize me!
Getting to Know Parts of a
Printed Page
In creating a layout, it is
important that you put the text
graphics in their appropriate
places in the page so as not to
disorient the readers.
Getting to Know Parts of a
Printed Page
A workable page layout focuses
on the practical aspects of the
documents, such as method of
distribution, visibility, and
handling.
Parts of a Printed Page
Parts of a Printed Page

OVERLINE
(also called a kicker or eyebrow)
A brief tag over the headline
that categorizes the story
Parts of a Printed Page
Parts of a Printed Page

HEADLINE
The title of the main article
Parts of a Printed Page
Parts of a Printed Page

DECK
(also called a tag line) A line
that gives more information about
the story
Parts of a Printed Page

BLEED ART
A photo, drawing, or tint that runs
off the edge of the page
Parts of a Printed Page

STICKUP CAP
An enlarged initial letter
extending above the body text
Parts of a Printed Page

PICTURE WINDOW
A rectangle that indicates the
position and size of art to be
stripped into the page.
Parts of a Printed Page
Parts of a Printed Page

CAPTION
The text describing a photograph
or illustration.
Parts of a Printed Page

FOLIO
The page number
Parts of a Printed Page

ALLEY
The space between columns
Parts of a Printed Page

RUNNING FOOT
A line across the bottom of the
page that helps orient the reader
within a documents. Here it
contains the folio and date.
Parts of a Printed Page
Parts of a Printed Page

TOP MARGIN
The distance from the top trim to
the top of the text area. Running
heads and feet and folio are often
positioned at the top or bottom
margin
Parts of a Printed Page

OUTSIDE MARGIN
The space between the outside
trim and the text
Parts of a Printed Page

INSIDE MARGIN
The space between the binding
edge of the edge and the text
Parts of a Printed Page

SUBHEAD
A phrase that identifies a sub-
topic
Parts of a Printed Page

BOTTOM MARGIN
The space between the bottom
trim and the baseline of the last
line of text.
Parts of a Printed Page
Parts of a Printed Page

RUNNING HEAD
A line of text across the top of the
page that helps orient the reader
within a document. It might include
the document, subject or chapter,
subject or current page, or page
number.
Parts of a Printed Page

SIDEBAR
A smaller story inside a larger
one boxed with its own headline
to set it apart from the main text
(it can be positioned anywhere
on the page).
Parts of a Printed Page

BREAKOUT
(also called a pull quote, blurb,
or callout) A sentence or
passage excerpted from the
body copy and set in large type
Parts of a Printed Page
Parts of a Printed Page

LEADER
A rule that moves the eye from a
callout to the part of the
illustration it describes
Parts of a Printed Page

CALLOUT
A label that identifies part of an
illustration
Parts of a Printed Page

DINGBAT
A decorative or symbolic device
used to separate items on the
page or denote items on in a list
Parts of a Printed Page

PRINTING RULE
A rule that traps a screen or
surrounds a text block or a place
or art
Parts of a Printed Page
Parts of a Printed Page

DROP CAP
An enlarged initial letter that
drops below the first line of the
body text.
Parts of a Printed Page

SCREEN
(also called tone) A tint, either
a percentage of black or a
second color, behind text or art
Parts of a Printed Page

CONTINUED LINE
(also called a jumpline) a line
indicating the page on which an
article continues. Its counterpart on
the continuation page is carryover
line identifying the story that is being
continued.
Parts of a Printed Page

PAGE TRIM
the edge of the page, in
commercial printing the size of
the pages after it is cut during the
binding process
Pointers on How to Create a
Good Layout
PAGE LAYOUT / PAGE
COMPOSITION
is the process of placing and
arranging and rearranging text
and graphics on the page.
Pointers on How to Create a
Good Layout
A good composition is one that
is not only pleasing to look at but
also effectively conveys the
message of the text and graphics
to the intended audience.
Pointers on How to Create a
Good Layout
1. Align all elements with each
other or a grid
2. Select a Single Visual or Make
Strong Visual Connection
Pointers on How to Create a
Good Layout
3. Keep Odd or Even Elements in
Balance
4. Divide the Page Into Thirds
5. Add White Space in the Right
Place
Pointers on How to Create a
Good Layout
6. Use Two or More of the Same
Design Element
7. Emphasize Differences Between
Design Elements
Tips for Matching Page Layout
to Distribution Method and Use
FOR FOLDED ITEMS AND SELF-MAILERS
Consider what the recipient sees first
before opening the piece. Put elements
on the outer panel that identify what the
piece is all about, what will be inside
such as a company name or logo,
newsletter name, or an enticing
headline or visual
Tips for Matching Page Layout
to Distribution Method and Use
FOR SIGNS OR POSTERS
Make text and visuals large
enough to be seen from a
distance
Tips for Matching Page Layout
to Distribution Method and Use
FOR PACKAGING
Use colors and placement of text
and visuals that help identify the
package from the front, side, or
back
Tips for Matching Page Layout
to Distribution Method and Use
FOR FORMS, LETTERS, REPORTS,
BOOKLETS, and HANDOUTS
Leave adequate margins for
note-taking and binding or
fastening with clips
Tips for Matching Page Layout
to Distribution Method and Use
FOR RESUMES, LETTERHEADS, MEMOS, or
FORMS LIKELY FAXED, SCANNED, OR
PHOTOCOPIED
Choose visuals and fonts that reproduce
well in black and white. Avoid hairline rules
and light colors that disappears at low
resolution or photos and dark blocks of
color that fax or photocopy poorly.