AMITY INTERNATIONAL

BUSINESS SCHOOL
ORGANISATIONAL BEHAVIOUR
PRESENTATION ON

BUSINESS ETHICS
Presented By:
Rashi Marwah
Rahul Kasana
Priyanka
Raghav Sehgal
Neha Singh
Ketan Sehgal
Pooja Bhide
Amit Nirban
Business Ethics And Social Responsibility

Business ethics demand that a company examines its behavior

towards the outside world. It takes into consideration morality, ethical
reasoning and ethics application

Social Responsibility as making

socially responsible products,
engaging in socially responsible
employee relations and making a
commitment to the community
around it.
1. Be Trustful: Trust defined, is assured reliance on the character, ability,
strength, and truth of a business.

2. Keep An Open Mind: For continuous improvement of a company, the

leader of an organization must be open to new ideas. Ask for opinions
and feedback from both customers and team members and company
will continue to grow.

3. Meet Obligations: Regardless of the circumstances, do everything in

your power to gain the trust of past customer's and clients.
4. Have Clear Documents: Re-evaluate all print materials like advertising, brochures,
and other business documents making sure they are clear, precise and professional,
make sure they do not misinterpret.

5. Become Community Involved: Remain involved in community-related issues and

activities, thereby demonstrating that your business is a responsible community
contributor. In other words, stay involved.
6. Maintain Accounting Control: Take a hands-on approach to accounting and record
keeping, not only as a means of gaining a better feel for the progress of your company.

7. Be Respectful: Treat others with the utmost of respect and courtesy. Regardless of
differences, positions, titles, ages etc
 Typical problems in business ethics

Problems relating to:

•The Environment

•Human Resource Practices

•Marketing and Consumer Protection

•Finance

•Competition and Business Alliances

 Environmental Problems

•Air Pollution
•Water Pollution
•Noise Pollution
•Energy Consumption and Carbon Emission
•Toxic Waste
•Contamination of Ground Water
•Oil Spills
•Soil Erosion
•Depletion of Ozone Layer
Coca-Cola's Water Sustainability Initiatives

ABSTRACT

This case is about the global water sustainability initiatives undertaken by The Coca-Cola
Company (Coca-Cola). It details
the activities undertaken by Coca-Cola's management and
employees to contribute to the benefit of the society and
community in which the company operated by pledging to return all the water it used in
its operations back to the environment.
ISSUE

Understand the issues and challenges faced by Coca-Cola with regard to its global
environmental responsibility initiatives. Coca-Cola was accused of draining the
underground water table and of releasing improperly treated industrial effluents in less
Developed countries

SOLUTION

In 2007, Coca-Cola initiated a global

water project that focused on reducing,
recycling, and replenishing water used
in the company's beverage
.
production Coca-Cola opened an
exclusive website, www.cokefacts.org.
 Contribution of Sunita Narain

•The Delhi-based Centre for Science and Environment (CSE), which she heads, monitors
air pollution levels around India, studies the effects of climate change and even runs
training courses that show businesspeople and students how to lead greener lives.

•But it is her criticism of international soft drink makers Coca-Cola and PepsiCo that has
won Narain most attention. Over the past few years the CSE has regularly alleged that soft
drinks sold in India contain high level of pesticides — a charge both Coke and Pepsi reject

•A little publicity goes a long way: her pesticide charges spurred some Indian states to ban
the sales of Coke and Pepsi last year. Now, she's taking on river polluters.
Pricing -lack of clarity in pricing

Dumping – selling at a loss to increase market share and destroy competition in

order to subsequently raise prices

High pressure selling - especially in relation to groups such as the elderly

Counterfeit goods and brand piracy

Deceptive advertising

Encouraging people to claim prizes when they phoning premium rate numbers

Selling goods abroad which are banned at home

Omitting to provide information on side effects

Unsafe products
 Tactics to Recover Banks Loans in India
Raises Ethical Concerns- A Case of ICICI

ABSTRACT

In September 2007, Prakash Sarvankar, a customer of India's second largest bank, ICICI
Bank, committed suicide after being publicly humiliated by the bank's loan recovery
agents. The case is about that the customer is being harassed by recovery agents of banks.

ISSUE

It was alleged that the recovery agents commissioned by banks often resorted to high-
handed tactics such as verbal and physical abuse, threatening phone calls, and public
humiliation of customers to recover loans.
SOLUTION

New guidelines stated by RBI for commercial banks:

Recovery agents could not resort to "harassment of any kind, either verbal or physical.

Verbal or physical harassment of any person, anonymous and threatening calls, intrusion
into the privacy of the defaulter and his or her family and friends were strictly prohibited .

RBI issued a warning to the banks that in case of any incident of high-handedness
reported in the future, a temporary or permanent ban would be imposed on the
concerned banks
 Human Resource Practices

HIRING

Discrimination
Ageism
Credentials

EQUALITY OF OPPORTUNITY

REMUNERATION

Need v/s Effort

Ability v/s Contribution
Seniority v/s Loyalty
 Finance
Importance of financial statements

•Finance underpins what a business does

•Misinterpreting financial information has a negative

impact on long term owner value

•Ethical audit

1.Concealed liabilities and expenses

2.Fraudulent asset valuations

3.Fictitious revenues

4.Improper or fraudulent disclosures or omission

Bribery to secure a contract

Unethical practices in market research and competitor intelligence

Copying the style of packaging in an attempt to mislead consumers

“Bait and switch” selling - attracting customers and then subjecting them to high
pressure selling techniques to switch to an more expensive alternative
 Business Ethics Suggestions for
Good Practice
The Institute of business ethics recommends that
organizations issue statements of ethical practice in
respect of:

•Relations with customers

•Relations with shareholders and other investors

•Relations with employees

•Relations with suppliers

•Relations with the government and the local community

•The environment

•Relations with competitors

•Issues relating to international business

•Ethical issues concerning directors and managers

 Conclusion
Recognizing the significance of business ethics as a tool for achieving the
desired outcome is only the beginning. A small business that instills a deep-
seated theme of business ethics within its strategies and policies will be evident
among customers. It's overall influence will lead to a profitable, successful
company.