Madhya Pradesh Tourism

Social Media Marketing

 Project Description
Madhya Pradesh tourism wanted to make MP as preferred tourist
destination among the target audience for which they asked us to build
a social media strategy and help in execution.
The Objective set in for the tourism
• Established MP tourism a socially active platform and utilize full potential of social
media to engage with fans/followers.
• Get closer to the customers through dialogue and participation.
• Make fans aware of all tourism related activities/programs
The Social Media Strategy
Developed and proposed to engage with all fans
around the clock.

• Facebook rebranded completely

• Engaging content is created
• Launched Tourism Year 2015 and kick off with photo contest in Facebook
• Instagram profile set up
• Social media team set up
• Effective content marketing
 Facebook contest Performance
“Ajab MP ki GajabYaadein”

Last day
Cover Profile Contest Contest
Contest post 1 Post 2 Post 3 Post 4 Post 5 Post 6 Post 7 Post 8 post 9 post 10 post 11 post 12 post 13 post 14 post 15 post 16 contest cover Total
image image Rules Album
image
Date 19-Apr 19-Apr 19-Apr 19-Apr 19-Apr 21-Apr 27-Apr 4-May 6-May 7-May 10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May 19-May 19-May

Total No. of likes 332 3846 82 2485 582 343 285 325 87 30 115 82 66 168 46 87 88 77 118 96 106 9446
Comments 2 20 15 116 52 42 23 195 8 8 60 56 5 44 10 17 7 5 19 30 10 744
shares 7 51 2 92 54 31 17 58 0 0 15 3 3 22 7 6 4 3 4 7 2 388

Total Reached 6130 37408 10432 20120 13856 11216 10320 10000 4278 2807 5404 2953 2247 5726 2436 2622 3064 2659 3916 2913 4184 164691
Response 15 6 2 19 6 4 1 8 0 2 1 0 0 0 0 64
Engaging content
 Overall Results
Social Fans Social Content
315000 5000 90
79
310000 80 72 72
305000 4000
70
300000 6062 63 62
57 58 57
62 6361
60 54 53 55
3000 50 50 50 50 5047
295000 48 46
50
290000 38 37 40
2000 40 34 34 3535 3534
285000
280000 30
1000
275000 20 15
270000 0 10
01 0 0 1 1 0 1
April May June July Aug Sept Oct 0
April May June July Aug Sept Oct
Facebook Twitter Google+
Instagram Pinterest YouTube Facebook Twitter Google+ Instagram Pinterest YouTube

• The total engagement over the social networking sites count by

1588%