ORGANIZATION STUDY

AT
CENTRAL COAL FIELD LIMITED,
RANCHI

PRESENTED BY:- ANIMESH MATHEW DANIEL

MENTOR:- Prof. SUNIL VARGHESE
 OBJECTIVE OF THE STUDY
• Primary Objective
• To understand the organizational structure and processes

• Secondary Objectives
• To have an overall understanding of the company and familiarize with its various
functions.
• To get an idea about how different functional departments are structured and how
each one of them performs
• To know how the key business processes are being carried out in a manufacturing
firm.
• To have a information about the various policies and programmes of the firm.
 CENTrAL COAL FIELD LIMITED

CCL had a proud past. As NCDC, it heralded the beginning of

nationalization of coal mines in India.
The CMAL, with its three divisions continued upto 1st November 1975
when it was renamed as Coal India Limited (CIL) following the
decision of Govt. of India to restructure the coal industry.
The Central Division of CMAL came to be known as Central Coalfields
Limited and became a separate company with the status of a subsidiary
of CIL, which became the holding company.
 VISION AND MISSION
VISION
To emerge as a National player in the Primary Energy Sector, committed to provide energy
security to the Country, by attaining environmentally and Socially Sustainable Growth ,
through best practices from Mine to Market.

MISSION
The Mission of Central Coalfields Limited (CCL) is to produce and market the planned
quantity of Coal and Coal products efficiently and economically in Eco-Friendly manner, with
due regard to Safety, Conservation and Quality.
 PRODUCT PROFILE

COKING COAL NLW coking coal LTC Coke

HARD COAL MIDDLINGS COAL TAR/SOFT PITCH

ORGANIZATION STRUCTURE
 DEPARTMENTS
PRODUCTION DEPARTMENT.
FINANCIAL DEPARTMENT
MARKETING DEPARTMENT
HUMAN RESOURCE DEPARTMENT
HUMAN RESOURCE DEVELOPMENT DEPARTMENT
IT DEVELOPMENT
VIGILANCE DEPARTMENT
 SWOT ANALYSIS
STRENGHT WEAKNESS
• The company has a strong brand value. • Lack of infrastructure..
• The company always maintains good • Lack of trained employees in the
employer- employee relationship firm.
• The company follow the made to order • Problem with Machines.
system.
• CCL Company follow Lead time purchase.
• Rates of accident are quite high
• The company records day to day • Low innovation capabilities
operations systematically. So the • Extracting coal it affects the
company can easy find the damage and environment
missing.
• High illegal rate of misplacing coal
• Good corporate governance
• Labour easily available
• Strong internal demand
 SWOT ANALYSIS
OPPOURTINITY
• The company have wide scope for
Geographical expansion.
• Export market exploration.
• The company can retain the
customers through quality and
variety of product.
• Increasing demand for power
• Scope of expanding in differents
parts
THREAT
• Foreign investment in coal
industry
• Natural disaster can effect the
production
• Low price competition
• Rising price of extraction
• Limited resources
 FINDINGS
 Good management employee relationship, it will increase employee satisfaction and
maintain good morale among workers.
 Adequate production and supply, it will reduce cost and wastage of time.
 Continuous quality checking in every stages of production process, continues checking is
necessary for the quality stabilization of the product
 Separate supervisors for separate sections like manufacturing , marketing etc so the
productivity can increase.
 Skilful employees, the employee must have the knowledge in his or job along with
associated hazards.
 Well sophisticated machines and technologies are used for production for the easy
Convertion of raw materials into finished goods.
 Due to very good traditional background and experience of the company it has reputation
among the public
 FINDINGS
It was found out that the company provides effective training program
 Company website is an effective tool to provide information about the product and
services
 The employees are getting the statutory benefits like Bonus, ESI scheme, Employees
Provident Fund, Festival Holiday Allowances from the company
100% of the employees are satisfied with their routine work and they feel job
security.
 The main advantage of the company is the implementation of made to order system
in the production unit.The company will not keep hold the materials in the factory.
The materials will be purchased in accordance with the order placed.
 The company is not concentrating on promotional activities.
 SUGGESTION
The company should introduce innovative models to attract youngsters.
Because they are always searching for new and trendy models. This strategy
could increase the market share of the company.
Advertisements have a vital role in every industry. So the company should
make advertisement with changing trend and preference of consumers.
The company can focus more on Export division thereby the export of its
products could be improved.
The company should provide awareness to the society about the investment
in coal
New ideas and techniques should be taken to maintain brand
Company can give more advertisement on mass media for outside ranchi
market:It would in turn increase sales higher ratings and profit.
 SUGGESTION
More online promotion method could be implement so as to make aware about the
product in the mind of young customer.
More promotional activities could be implemented like sponsoring, TV programs etc.
Company can take direct feedback from customers for development of new
products:Getting feedback from customers can make the company to produce products
that would gain a higher customer satisfaction.
The company needs to update itself according to the new technologies in the market to
maximise quality production.
 CONCLUSION

“CENTRAL COALFIELD Ltd., RANCHI is the leading producers of

coal amoung the subsidiary company of CIL. Retailers are very
important for the success of a business, because they are acting as a link
between the company and the ultimate consumers”
THANK YOU