WOMEN ENTREPRENEURSHIP IN INDIA: BREAKING

THE STEREOTYPED MINDSETS

Presented By:

Rupali Lamba
Assistant Professor(MBA, UGC-NET)
Hindu Institute of Management, Sonepat
rupalilamba.him@gmail.com
Co. Author : Dr. Ashvine Kumar
Professor
Hindu Institute of Management, Sonepat
ashvinesharma@gmail.com
 INTRODUCTION

Women Entrepreneurship means an act of business ownership

and business creation that empowers women economically
increases their economic strength as well as position in
society”.
In previous days, for Women there were 3 Ks-Kitchen, Kids, Knitting, after that
point came 3 Ps-Powder ,Pappad, Pickles and now there are 4 Es-
Electricity, Electronics, Energy, Engineering.
An enterprise owned and controlled by a women having a minimum financial
interest of 51% of capital and giving at least 51% of the employment generated
by the enterprise to women.‖
-Government of India.
-Skill, knowledge & adaptability in business are the main reasons behind the
rise of women entrepreneurs..
 OBJECTIVES OF THE STUDY
To evaluate the factors responsible for encouraging women to become
entrepreneurs.
To study the policies, schemes, and the involvement of support agencies in
promoting women's entrepreneurship.
To critically examine the problems faced by women entrepreneurs.
To identify the top ten women entrepreneurs of India.

RESEARCH METHODOLOGY
The study is based on secondary data which is
collected from the published reports of Census
Surveys, newspapers, journals, websites, etc.
WHY WOMEN BECOME ENTREPRENEURS?
PULL FACTORS • PUSH FACTORS
• An urge to do something new
• Death of bread winner
• Liking for business
• Sudden fall in family income
• To gain recognition,
importance and social status. • Permanent inadequacy in income
of the family
• To get economic independence
• To build confidence • The category of push factors
• To developing risk-taking forms a negligible percentage of
ability women entrepreneurs.
• To gain greater freedom and
mobility
CHARACTERISTICS OF WOMEN
AS ENTREPRENEURS
• Women are ambitious
• Women are confident
• Women is open and willing to
learn
• Women are cost conscious
• Women can adjust home and
work
• Women know about her lawful
obligation to the social request
• Ability to work physically more at
any age.
• Women focus on their Plans
• Women are Resourceful
IMPORTANCE OF WOMEN ENTREPRENEURS
Harvard Experts feel that the basic quality of efficient management
is futuristic and outlook and a capacity to nurture and plan for
the future or unknown. This comes naturally to women.
But this inherent talent of woman and her entrepreneurial skill
go unrecognized and unaccounted
Traditionally outside the domain of economic
activities.
They must be made part of the economic
development, because it will ensure the economic & social
development of the women along with providing more
human resources to strengthen the economy of the
country.
The economic status of women is now accepted as an
indicator of a society’s stage of development.
Slow growth of women Entrepreneurs in India
• Current Population of India (1.34 billion) As of June 07, 2017
• Total Male Population in India (69.6 crore)
• Total Female population in India (65.2 crore)
• According to the data collected during the survey, only 14 percent of business
establishments in the country are being run by female entrepreneurs. This
means, out of the 58.5 million functional businesses, only 8.05 million of them
have a female as a boss.
• Around sixty percent of are from the disadvantaged communities. In fact, our
very own Prime Minister Narendra Modi, who has a special interest in the
Indian startup sector, had recently launched the Stand Up India scheme, under
which banks will be giving loans of up to Rs.1 crore to SCs, STs and female
entrepreneurs.
• Tamil Nadu has the highest number of women entrepreneurs in India,
followed by Kerala and West Bengal.
• Nearly 80 per cent of women entrepreneurs in India are self-financing
their businesses, with little utilization of the various government schemes
that provide financial aid to them
 BASIC PROBLEMS FACED
WOMEN ENTREPRENEURS
 Arrangement of Finance
 Her being a woman
 Responsibility towards family, society and work
 Male dominated society
 Tough Competition with large scale units
 Lack of business training
 Lack of education
 Low risk bearing ability
 Obtaining credit
 Non-awareness of facilities provided by
government
 Marketing
Entrepreneur Dr. Kiran Mazumdar-Shaw,
Chairman & Managing Director of Bioon
Ltd., who became India's richest woman in
2004 (an estimated Rs.2,100 crore
)~US$480 million),

Ekta Kapoor, creative head of Balajji

Telefilms, . Ekta dominates Indian
television, producing more than eight
television soaps. At the 6th Indian Telly
Awards 2006, she bagged the Hall of
Fame award for her contributions.
A great name in the fashion area,
Ritu Kumar has made a wonderful
presence with her unique dresses
and creations.

Indra Krishnamurthy Nooyi, chairman and

executive officer of PepsiCo, was according
to Forbes magazine's 2006 poll, the fourth
most powerful woman in the world. She was
also named the #1 Most Powerful Woman in
Business in 2006 by Fortune magazine
 Naina Lal Kidwai was the first Indian
woman to graduate from the Harvard
Business School. According to the Economic
Times, she is the first woman to head the
operations of a foreign bank in India
(HSBC). Kidwai was awarded the Padma
Shri in the year 2008.

She brought the breeze of revolution in

the field of beauty treatment in India.
Her herbal beauty treatments have won
accolades all over the world and have
adorned women for decades.
 SUGGESTIONS
• Procedure of getting finance should be simple

• Effective propagation of programmes and yojnas.

• Encouragement to technical and professional education.

• Majority of want-to-be women entrepreneurs are from middle class families.

Their potential should be identified and trained.

• Adequate infrastructure support may be helpful.

• Mobile training centers should be opened.
• Post-training follow-up is vital.
 Direct & indirect financial support

Nationalized banks, State finance corporation, Small Industries

Development Bank of India (SIDBI)
 Yojna schemes and programmes

Nehru Rozgar Yojna, Jawahar Rozgar Yojna

 Technological training and awards

Stree Shakti Package by SBI, Entrepreneurship Development

Institute of India, Trade Related Entrepreneurship Assistance
and Development (TREAD)
 Federations and associations

Federation of Indian Women Entrepreneurs (FIWE), Self

Employed Women’s Association (SEWAȌ)
Federation of Indian Women
Entrepreneurs (FIWE) organised a seminar on
the occasion of Women’s Day.
Delhi CM Mrs. Shiela Dikshit inaugurated
the seminar and talked about important role played
by enterprising women in economic development
and in creation of jobs.
She also honoured Shahnaz Husain with FIWE
UNLEASHING WOMEN POWER AWARD.
 CONCLUSION
The role of business Women in economic
development is inevitable. Now-a-days
women enter not only in selected
professions but also in professions like
trade, industry and engineering. Women
are also willing to take up business and
contribute to the Nation's growth. There
role is also being recognized and steps are
being taken to promote women
entrepreneurship.. An integrated
approach is necessary for making the
Make the world your business destination…..

THANK YOU!!!