SUMMATIVE TEST

1. It is a stage of concept development where

entrepreneurs uses forms, surveys,
interviews, researches, focus group discussion,
and observations.

a. establish target specifications

b. Identify customer needs
c. analyze competitive products
d. perform economic analysis
2. A stage of concept development where
economic implications regarding development
expenses, manufacturing costs, and selling
price of the product and services are
importantly reviewed.

a. Select economic product concept

b. Perform economic analysis
c. Analyze economic products
d. Establish economic target specs.
3. A stage of concept development where
types of products or services that are
technically feasible and will best meet the
requirements of the target specification.

a. Generate product concepts

b. Perform economic analysis
c. Refine target specification
d. Establish economic target specs.
4. It is done to provide important information
in establishing products or service. Other
products may exhibit successful design
attributes that should be emulated or
improved upon in the new product or service.

a. Generate product concepts

b. Perform economic analysis
c. Refine target specification
d. Analyze competitive products
5. Is the factor or consideration presented by a
seller as the reason that one product or
service is different from and better than that
of the competition.

a. innovation
b. value preposition
c. unique selling proposition
d. value proposition
6. Is the introduction of something new in the
product or service.

a. innovation
b. value preposition
c. unique selling proposition
d. value proposition
6. Is the introduction of something new in the
product or service.

a. innovation
b. value preposition
c. unique selling proposition
d. value proposition
7. Is a marketing practice of creating a name,
a symbol, or design that identifies and
differentiates products or services from the
rest.

a. innovation
b. branding
c. empathy
d. value
8. A good product cannot ____

a. Confirm credibility
b. motivate buyers
c. deliver message clearly
d. depress customers
9. Which not an effective way to publicize a
brand?

a. Design a logo
b. Make a commercial
c. Text friends and acquaintances about your
prod.
d. Use Flyers and Tarps
10. When you are a customer, you become
empathic.
The underlined word means ______

a. You put shoes in your feet

b. You put away your shoes and give it to
customers
c. You put yourself in the shoes of your
customers
d. You target customer’s shoes and put it on
11-15 What are the things you need to examine in
generating ideas for business?

5 points each: So mind you, this means 25 Points

all in all.
Write at least 5 different commercials which you think
are most effective to you. Draw the logo, write the
brand name, and tag line.
Ex.
Brand name: McDonalds
Tag line: Love ko ‘to