CONFIRMATION

By :
Nimra farooq
CONFORMITY:
 Conformity is a type of social influence involving
a change in belief or behavior in order to fit in
with a group.
 This change is in response to real (involving the
physical presence of others) or imagined
(involving the pressure of social norms /
expectations) group pressure.
 Conformity is also known as majority influence
(or group pressure).
 Conformity:

“yielding to group pressures”

(Crutchfield, 1955)
 CONFORMITY
“yielding to group pressures”
(Crutchfield, 1955)
GROUP PRESSURE MAY TAKE DIFFERENT FORMS, FOR EXAMPLE BULLYING,
PERSUASION, TEASING, CRITICISM, ETC.

Teasing
bullying

criticism
TYPES F CONFORMITY:

Types of
conformity

Compliance Identification Internalisation

COMPLIANCE:
 group acceptance
 occurs 'when an individual accepts influence

 hope to achieve a favourable reaction

from another person or group

 Adoption of the induced behavior

 expects to gain specific rewards or approval

and to avoid specific punishment or

disapproval

 (Kelman, 1958, p. 53).

INTERNALISATION:

 genuine acceptance of group norms

 occurs 'when an individual accepts influence

 the content of the induced behavior - the ideas

and actions of which it is composed - is
intrinsically rewarding
 Adoption of the induced behavior because it is
congruent [consistent] with his value system‘
 (Kelman, 1958, p. 53).

 deepest level of conformity were the beliefs of the

group become part of the individual’s own belief
system.
CONTINUE……….
 most likely to occur when the majority have
greater knowledge, and members of the minority
have little knowledge to challenge the majority
position.
IDENTIFICATION:

 group membership
 occurs 'when an individual accepts influence
because…………
 he wants to establish or maintain a satisfying self-
defining relationship to another person or group‘
 Individuals conform to

the expectations of a social

role.
e.g. nurses, police officers
MAN (1969) IDENTIFIED AN ADDITIONAL
TYPE OF CONFORMITY:

Ingratiational:
 This is when a person conforms to impress or
gain favor/acceptance from other people.
 It is similar to normative influence, but is
motivated by the need for social rewards rather
than the threat of rejection, i.e., group pressure
does not enter the decision to conform.
REFERANCES:
 McLeod, S. A. (2016). What is conformity?
Retrieved from
www.simplypsychology.org/conformity.html
 https://simplypsychology.org/conformity.html