NEW PRODUCT DEVELOPMENT

Presented by
Fizza Asif 22396
Maryam Riaz 21483
Saleha Azhar 21951
Sidra Sehreen 23818
 Introduction
• Solar panels are vastly becoming a very
attractive renewable energy option, which could end up
being incredibly beneficial to the environment.
• Sun is one of the most promising renewable energy
sources currently available, due to the fact that solar power
is abundant.
• By collecting that energy, we would never have to rely upon
damaging fossil fuels again.
• The technological advancements that have come along in
recent years have made it possible to implement designs
that make the most of solar energy and allow it to be
portable enough to be carried almost anywhere that you
go.
 Introduction
• But the problem is that the most advanced pocket
computer you could imagine becomes nothing more
than a paperweight once the battery runs out.
• But there's a solution that we are going to provide……
Solar Camping Backpacks
• It not only provides a handy option for carrying all
these devices but along with that it would be able to
charge these devices as well by using the solar energy.
• It would also incorporate a one person tent within it
Product Name, Logo, And Slogan
“Power Shelter”
“Let’s go Solar”
 Mission
“to ensure the superior quality power providing
and out span product to our target market of
travelers, hikers and adventurous tourist, our aim
is to accelerate the adoption of solar energy and
to bring green energy closer to consumer with an
emphasis to produce aesthetically innovative
environmental friendly and sustainable product
through our skilled workforce by working in
supportive environment which eventually
contributes to profit maximization and success of
the organization”
 Vision

“to be the customer’s first choice among

portable power suppliers in the world”
 Core Values
In achieving its vision and fulfilling its mission
company will operate on the following core
values
• Creativity
• Passion
• Integrity
• Team work
 Target Market
Initially we will introduce our product in two
main cities of Pakistan
• Rawalpindi
• Islamabad
Because these two cities are considered to be
one of the most educated cities of Pakistan and
here people are well aware of new technologies
• We will also try to capture market in Gilgit
Baltistan, Skardu, and Neelum Valley as well.
Target Market
 Target Market
Segmentation would be done on the basis of:
• Geographics
• Demographics
• Psychographics
• Behavioral segmentation
Target Market
 Target Consumers
Our target consumers include national as well
as international tourists because:
• The provincial government is expecting 2.5
million visitors in 2018.
• More than 7lac tourists visited Neelum Valley
in 2017.
• Solar camping backpacks are especially
designed for tourists and other travelers who
love travelling and camping.
 Target Consumers
• Large number of people travel to the northern
areas during summers due to which
sometimes it become really difficult for them
to find a reasonable place to spend their
night. Hence, camping is a fantastic,
experiential and economical option available
to them.
New Product Development Process
 Competitors
• We do not have many direct competitors as this kind of
product that incorporates both solar panels to charge
your electronic devices as well as a camping tent, is not
being provided by any other company.
• But we do have indirect competitors for instance
power banks, small portable solar panels and separate
camping tents provided by Zahra Tents, Shamsi, Gown
house.
• But these camping tents are extremely heavy and very
difficult to carry especially when you are travelling.
 Competitors
• In addition to these companies there is
another website called Ali Express that is
providing these kind of solar bags worldwide
so that is another competitor that we have.
 Marketing Channels
For marketing our product in the target
audience our company will use:
• Above the line media (Television, radio, print
and internet)
• Below the line media (pamphlets, broachers,
product demos)
• Online marketing will be used as a major
channel to introduce our product to the
customers
 Marketing Channels
• Our official website will be the most convenient
communication and transactional source for the
customers as different payment methods would
be used to facilitate the customer such as VISA,
Master card etc.
• Company will also promote itself through travel
agencies and tourists guides because most of the
time people choose their camping sites through
guides and take advice from travel agents.
Marketing Channels
 Distribution Channels
In terms of distribution “Power Shelter” would
focus on:
• Click and mortar
• Direct and Indirect channels
Distribution Channels
 Distribution Channels
CLICK-online selling:
• Due to the advent of technology E-commerce is used
as the most common medium for sales.
• Online selling is convenient and provides an easy way
to communicate, interact and gather spontaneous
customer feedback
Direct selling: Company Website, facebook page and one-
to-one interaction through twitter and instagram.
Indirect selling: We will make our product available on
major selling sites e.g. Daraz, Kaymu, Shopdaily etc
 Distribution Channels
Mortar-selling through physical stores:
• In terms of distribution, Power Shelter would not only
focus on online selling but it would also benefit the
customers through its physical presence
• Issue: Pakistani customers are available with only one
option that is to purchase these solar bags through
international websites due to which they have to buy it
online without seeing it in actual.
• Solution: In order to counter this problem of conscious
customers we will distribute our products through our
outlets as well.
 Distribution Channels
Direct and indirect distribution:
• Direct selling- Initially we will open two
outlets one in the area of metropolitan city
Islamabad and the other in Rawalpindi.
• Indirect selling- We will sell our product
through retailers as well, but we would prefer
to distribute selectively and exclusively so that
the company holds the control and maintain
its reputation among the target market.
 SWOT Analysis
Strengths
• Light weight and easy to carry
• Charges up to 4 devices at once
• One year manufacture warranty
• Increased online presence
• No direct competitor in the market
• Incorporates camping tents as well along with the panels
Weaknesses
• Cost might be too much for middle and lower class
• Batteries must be replaced after every two years
• Cannot be charged in the absence of sun
• Emerging market might show some push back towards the product
as it is new
 SWOT Analysis
Opportunities
• As the product is new in the market so right now there are no direct
competitors
• High performance phones and PDA’s require more power thus they
run out of battery even faster
• People trend towards outdoor activities is increasing day by day
Threats
• Initially the demand may not be that high
• Cost might be too high for emerging markets
• There are some indirect competitors in the market that might
consider of launching the same product at lower cost
• Continuous improvement and change adaptation is required due to
rapid change in technology
 Business Strategy
• Market development:
Market development is a business strategy
whereby a business attempts to find new groups
of buyers as potential customers for its existing
products and services. In other words, the goal of
market development is to expand into untapped
markets. These potential customer groups may
already be served by competitors or may not be
currently marketed to by anyone for the product
 Business Strategy
• Annual five years plan: The annual targets of the
company in terms of market development are as
follow:
 POLICY FOR HR
There would be a manual for HRM which will composed
of these policies:
Recruitment and selection
• Our employee recruitment and selection policy
describes our process for attracting and selecting
external job candidates. This recruitment policy sample
can serve as a rubric that our recruiters and hiring
managers can use to create an effective hiring process.
• We are committed to our equal opportunity policy at
every selection stage. Hiring teams should aim for a
well-planned and discrimination-free hiring process.
 POLICY FOR HR
Orientation
• For employees who are joining from abroad, HR
should send the on-boarding information at least one
week before the candidates booked travel
arrangements.
• Employee orientation should be an ongoing learning
process, ideally starting on the employee’s first day, to
help understand the job and performance
expectations.
• On the joining date, a brief orientation session with
the new employee to complete necessary employment
documents and joining formalities.
 POLICY FOR HR
• Training and Development: All employees hired in the
customer services section (manager, Cashiers, sales
persons)shall be given a proper training.
• Compensation and benefits: Within the financial
provision of the post, the salary shall be offered with
respect to the applicant’s experience or expertise and
shall be at or above the applicant's present salary.
• Employee welfare benefit:Employee welfare is a
comprehensive terms including various services,
facilities and comfort provided to employees.
 Policy For HR
Performance Management
• A performance evaluation system is a systematic way
to examine how well an employee is performing in his
or her job.
• There are four reasons why a systematic performance
evaluation system should be implemented.
• First the evaluation process should encourage positive
performance and behavior. Second, it is a way to satisfy
employee curiosity as to how well they are performing
in their job. It can also be used as a tool to develop
employees. Lastly, it can provide a basis for pay raises,
promotions, and legal disciplinary actions.
 Policy For HR
• Staffing plan for five years: To meet the goals of
the HR strategy detailed above, the management
will require to hire skilled employees for
enhancing the productivity and profitability.