Professional Documents
Culture Documents
Ethics
CSR - C
J. Oloba Z.
+256-785552288
Slide Outline
• CSR: Evolving Viewpoints
• Models of CSR
• Pyramid of CSR
• Fundamentals of CSR
• Dahlsrud’s dimensions
• Four Pillars of CSR
• The CSR Equation
• CSR: Main Objective
• Response to Petia!
• Response to Hillary!
Traditional View of CSR
Business allegations…
Little concern for the consumer
Cares nothing about the deteriorating
social order
Has no concept of acceptable ethical
behavior
Indifferent to the problems of minorities
and the environment
9
Carroll’s pyramid
• Four areas:
- Economic
- Legal
- Ethical
- Philanthropic
10
Carroll’s pyramid
Fundamentals Value
Sustainability &
of CSR Innovation
Resources Effort:
• Min. Op Impact/Risks
Risk
• External relationships Management
Legal or Compliance
Ethical
(Expected)
Laws/Regulations
Legal Reflects society
values/norms
(Required) Laws and Regulations
(Carroll, 1991)
Economic
(Required)
CSR in Equation Form Is the Sum of:
• Economic Responsibilities
– (Make a profit)
• Legal Responsibilities
– (Obey the law)
• Ethical Responsibilities
– (Be ethical)
• Philanthropic Responsibilities
– (Good corporate citizen)
The CSR Equation
Economic Responsibilities
+
Legal Responsibilities
Total
+ =
Ethical Responsibilities CSR
+
Philanthropic Responsibilities
Dahlsrud’s dimensions
Alexander Dahlsrud
(2008) reviewed
several definitions of
CSR in order to
identify the areas in
which CSR reached,
finding five
dimensions:
- Environmental
- Social
- Economic
- Stakeholder
- Voluntariness
Four Pillars of CSR
• Human Rights
• Labour
• Environment
• Anti-Corruption (Corporate
Governance)
Shared
Value
Corporate
Performance
Porter (2011)
Response to Pitia!
• Zadek (2004): shift from looking at CSR as
managing risk to its role in creating value
• Davis (1960) highlighted that short-term costs
may lead to long-term gains.
• How?
– Reducing emissions – efficient (cheaper) supply chains
– Employee retention – reduced recruitment and training
costs
– Customer loyalty as result of CSR
WIN-WIN
STRATEGY/VALUES
Easy Life!