Professional Documents
Culture Documents
Methodologies
By
Connie McNabb
What is Descriptive Research?
Surveys Interviews
Observations Portfolios
Descriptive Research
1. Surveys
May be used to reveal May be used to explore
summary statistics by relationships between 2
showing responses to all or more variables.
possible questionnaire
items.
Often provide leads in
identifying needed
changes
Descriptive Research
Critical Components
Sound Well-designed
methodology data collection
instruments
Descriptive Research
Survey Forms
Written questionnaires Factors to be considered
Sampling
Personal interviews
Type of population
Telephone interviews Question Form
Question Content
Response rates
Costs
Available facilities
Length of data collection
Computer assisted
techniques for data collection
Descriptive Research
2. Survey Form - Interviews
Disadvantages
Require more staff time
Require more travel time
Descriptive Research
Survey Form – Telephone Interview
Advantages Disadvantages
Less expensive Limited telephone
Less time-consuming access
Lack of interviewer’s
ability to observe the
respondent and obtain
visual cues
Descriptive Research
Survey Form – Mailed Questionnaires
Advantages Disadvantages
Ability to reach large number Lower response rate
of people across a wide
Need to design a survey
geographic area
Ease and low cost of instrument with a simple
distribution format
Minimal amount of staff
required
Allows respondents to
respond in their time frame
Descriptive Research
Survey Form – Mailed Questionnaires
The End