You are on page 1of 4

Tesla - The Race to Disrupt

Automotive Industry
Han Le
MIS4596
The evolution of Tesla

Traditional car manufacturers

Tesla
How does Tesla’s strategy differ from
traditional car manufacturers?

• Taking advantage of government support


• Inspirational founder’s story and performance focused marketing
• Design innovation and differentiation
• Cost savings by taking advantage of underpriced resources and
assets
• Different sales channel and outstanding customer service
What kind of a role digital technology plays
on Tesla’s strategy?

• Industry leading electronic integration


• Automation
• Digitally integrated design
• Personalization
• Fast updates and fixes