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  • Tesla - The Race To Disrupt Automotive Industry: Han Le MIS4596

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    Tesla - The race to disrupt the automotive industry

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    Han Le 4596Section2 Case2

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    Tesla - The race to disrupt the automotive industry

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views4 pages

    Tesla - The Race To Disrupt Automotive Industry: Han Le MIS4596

    Uploaded by

    immabebig
    Tesla - The race to disrupt the automotive industry

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Tesla - The Race to Disrupt

    Automotive Industry
    Han Le
    MIS4596
    The evolution of Tesla

    Traditional car manufacturers

    Tesla
    How does Tesla’s strategy differ from
    traditional car manufacturers?

    • Taking advantage of government support


    • Inspirational founder’s story and performance focused marketing
    • Design innovation and differentiation
    • Cost savings by taking advantage of underpriced resources and
    assets
    • Different sales channel and outstanding customer service
    What kind of a role digital technology plays
    on Tesla’s strategy?

    • Industry leading electronic integration


    • Automation
    • Digitally integrated design
    • Personalization
    • Fast updates and fixes

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