The document provides an overview of product design. It defines product design as translating customer needs, entrepreneur requirements, and intellectual ideas into a specific product. It outlines key characteristics of product design like functionality, reliability, and quality. The objectives are to increase sales, create more utility, and produce better quality at lower prices. Elements of product design include functional, aesthetic, production, and packaging design. Factors influencing design are research and development, manufacturability, standardization, and computer-aided design. Product design considers both customer and organizational perspectives.
The document provides an overview of product design. It defines product design as translating customer needs, entrepreneur requirements, and intellectual ideas into a specific product. It outlines key characteristics of product design like functionality, reliability, and quality. The objectives are to increase sales, create more utility, and produce better quality at lower prices. Elements of product design include functional, aesthetic, production, and packaging design. Factors influencing design are research and development, manufacturability, standardization, and computer-aided design. Product design considers both customer and organizational perspectives.
The document provides an overview of product design. It defines product design as translating customer needs, entrepreneur requirements, and intellectual ideas into a specific product. It outlines key characteristics of product design like functionality, reliability, and quality. The objectives are to increase sales, create more utility, and produce better quality at lower prices. Elements of product design include functional, aesthetic, production, and packaging design. Factors influencing design are research and development, manufacturability, standardization, and computer-aided design. Product design considers both customer and organizational perspectives.
Submitted by:- Harmanpreet Submitted too:- Amarjeet Sir
Roll no. 1734734 Class:- MBA 2sem Meaning & definition Characteristics Objectives Aspects Elements Factors influencing Product design can be defined as “ the translation of intellectual wisdom, requirements of the entrepreneurs, or needs of the customers, etc. into specific product.“ Functionality: The product must perform properly for intended purpose. Reliability: The product must perform properly for the designated time period. Productivity: The product must be produced with a required quantity and quality at a defined cost. Quality: The product must satisfy customer’s needs. Create attention in the product for increasing the sale potentials. To make the product more effective and create more utility in the product for the customer. To produce better quality at the lowest possible price. Enlarge importance of the product from customer’s point of view. Functional design: This includes developing an idea into tough model of the proposed product. The models of the proposed product are tested thoroughly under different conditions and for certain period. Aesthetic design: Before production on commercial level another type of design must be made in order make customers familiar about the product and must be appealing to the eyes. Production design: It means design which may effect the economies. As soon as product is fully tested to determine the functioning correctly. Check if any design changes can made will effect the economies. Packing design: Packing design should also be appealing to customers depending on size and nature of the product. Research and development: The design of the product is done by the Research and development department of organization with the help of many other departments. Manufacturability: It implies that designing of the product in such a way that it’s manufacturing/assembling can be done in a easy way. While designing a product, the manufacturing abilities of the organization must be kept in mind. Standardization: It refers to the less variety in the design of products, i.e., new products are designed in such a way that there is no major variation from the existing product. Robust design: Robust design means designing a product that is operational in varying environmental conditions. Computer-Aided design: It is a software which helps the designer to make the three dimensional design of the product on the computer and visualize the product from different angles. Life cycle of product: The product has four stages throughout the life of a product. The duration of the life of a product depends upon the type of a product. Customer’s perspective Functions: The product should fit for the use by the customer. Functions of the product can be divided into two types of needs- ‘musts’ and ‘wants’. Aesthetics: These are the external looks of the product constitutes the basic requirement of any product to decide its acceptability and the value or price in the market. Organizational perspective Intrinsic cost of material: The main objective of value analysis is to reduce the material cost by way of elimination of wastages, reduction in material consumption. The reduction in cost of material can also come from cheaper substitute parts. Cost of Labour: The aspect of labour cost is handled effectively by management by work measurement, time study, motion study and method study.