Professional Documents
Culture Documents
Management
A Project on Understanding the
Career Planning Process in the
Retail Industry
Submitted to:
Prof. Sagaljit Kaur
Team Members
Ankit
Shigwan - 45
Rishita Tanna Simranjit Kaur Pooja Nilve -
- 55 - 25 35
Akshay Jain -
15
WHAT IS IT?
A retailer or retail store is any business enterprise whose sale volume comes
primarily from retailing.
A retailer may be defined, as a ‘ dealer or trader who sells goods in small
quantities’.
Any Organization Selling to final consumer is retailing , whether they are
A Manufacturer
A Wholesaler
A Retailer
Big Bazaar caters to every need of your family. Where Big Bazaar scores
over other stores is its value for money proposition for the Indian
customers.
Since its first outlet open in Kolkata in late 2001, the Big Bazaar has
spread to towns and cities with currently 106 outlets.
These multi-level shopping meccas stock everything from food to fridges,
and cookware to clothes. Its been especially designed to Indian
consumers.
With slogan “Is se sasta aur accha aur kahin nahi” the Big Bazaar
targets itself directly at the average Indian love for following the crowd
and scrambling for good discount
TARGET CONSUMERS