Digital Disruption

@teguhxh @teguhxh
 • Customers demand a
consistent and
contextual experience
• And, they rely on digital
devices – forcing
changes in
organizations

Why Digital Transformation? 2

Digital Disruption Trends
• Self Driving Cars
• Smart Cities
• Connected Healthcare
• Robotics assisted surgery
• Smart Homes

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WHAT’S HAPPENING IN THE ENTERPRISE 4
 In the past, we protected our
employees, customers and data
within four walls of the
enterprise. (Controlled
Environment)

On-premises apps

Finite networks

Physical data centers and

connectivity

Desktops
5
But all of that has
changed

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 Cloud applications
Now…
Private cloud data center

Mobility

From data to insights

Global complexity
Wi-Fi
Connectivity to our entire
85 eco-system—employees,
customers and partners
countries

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Five Trends That Are
Converging Mobility
Mobility
• 7 billion phones by 2020 (Gartner)

Cloud – Apps & Data Center

• 69% of all workloads will be in the cloud by 2017
(Cisco)
• 500K new apps in the past three years. Over 1.8M IoT Unified
global apps; downloaded >10.9 B times (Gartner) Cloud
• 33% of Symantec apps are cloud-based and growing; Security
we’ve deployed our first private cloud data center Platform
Data – Structured & Unstructured
• IDC estimates that 90% of big data is unstructured

Identities – Personal & Professional

• Personal and professional identities are blurring
• In “connected countries” there are between 24 - 30
Data
digital identities per person (IDC) Identities
The Internet of Things 8
• Will exceed 26 billion by 2020 (Gartner) Data
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Threats are Increasing!In addition:
• Frequency and duration are increasing (1)
Threats  A large business attacked once in 2015 is now
likely to be attacked 3 more times
 Symantec discovered more than 430 million
new unique pieces of malware in 2015, up 36
percent from the year before
• 38% increase in detected information security
incidents in 2015 (1)
• 56% increase in theft of “hard” intellectual
property in 2015 (1)
• 2014 Verizon report on over 63,000 incidents:
almost every incident involved human error
• Digital extortion on the rise (2)
 45x more people had devices held hostage in
2014
Quite a challenge, but also our opportunity —
building a unified security platform 10
Threats
1- 2016 Symantec Internet Security Threat Report
2- 2015 Symantec Internet Security Threat Report
 73%: threatened by disruption

60%: actively seeking to disrupt current or new

market

55%: MNC dissatisfied with their IT’s ability to

support disruption

87%: Their business goals and performance also

suffered due to telecommunications network
problem
11

Telstra Report, 2017

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Telstra Report, 2017

BUILDING FOR THE DIGITAL FUTURE 13
Disruptive Technology
• Christensen (1997)  technology evolves through quality improvements to inferior
but low-priced products
– Disruptors ‘sneak’ into an existing market and compete directly with incumbents

• McKinsey Global Institute (2013)  ‘disrupt the status quo, alter the way people live
and work, rearrange value pools, and lead to entirely new products and services’
• Australia Productivity Commision (2016)  They are developments that drive
substantial change across the economy for many firms, households or workers, with
impacts that impose significant costs of adjustment as they make capital obsolete and
leave some workers significantly underutilised for some time.

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Digital Disruption
• Rapid advances in computing power, connectivity, mobility and data storage capacity
• Digital technologies
– while they often require substantial upfront investment to develop, they generally allow replication
at very low additional cost
– many have ‘network’ features in that their value to each user increases as they become more widely
used
– they add value by enhancing the gathering, processing, storage and transmission of data and provide
the delivery of information in digital form
– along with communication technologies, they affect the way individuals interact with each other and
with businesses and government, changing how households consume, engage with civil society, and
supply their labour

15
Enabling Technologies: The Fundamental

Internet

Cloud

Sensor:
IoT

16
Pillars of Digital Disruption Components

Experience

Digital Disruption

Security Data
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Top Three Factors

Increased
competitors
activity

External
Competition

Partners/
Start-
ups/new Customer
entrants becoming
competitors 18
Retail Comes to the Enterprise
Same experience whether purchasing a $100 pair of shoes or a $100M contract
– how one company crosses the divide

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 Transformation Tips – Where 3 Views Converge
• Design company products
with the customer in mind
• Assess your company’s
digital capabilities
• Build solid foundations
Internal
• Test and learn as you go
• Keep evaluating end-to-end
process and systems
• Take people with you on the
journey
Holistic
• Be realistic
• Know your competition
• Study customer behaviors
and ways they consume
External • Identify new customers
• Think beyond geographical
boundaries

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Developing the Digital Experience and Managing Across Silos
Marketing Sales Product Engineering IT

EXPERIENCE, SECURITY, DATA

• Internet • Customer • Subscription selling • Integrated systems
• Social interaction • New products • Connected data
• Demand • Guided selling • Insights and analytics
generation
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Thank You

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For now:

Choose a disruptive technology

• How the technology affects firm/

household or companies

What are the responds to the

disruption
• Identify the current move by incumbent 23
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